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2. Balance or highlight? The impact of power on consumer choices for joint consumption
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kim, Chaeyeong (author)
- Format:
- Journal article
- Publication Date:
- 2025-01-14
- Published:
- Korea: Korean Marketing Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13577
- Journal Title:
- Asia Marketing Journal
- Journal Title Details:
- 4(26)
- Notes:
- 20 pages, Consumers often make decisions on behalf of the self and others, such as family, friends, or colleagues, when choosing products to jointly consume. Postulating that power—a central element of social dynamics—shapes reliance on internal versus external information, the current research explores its effect on joint consumption choices. Across three studies, I find that low-power individuals balance self and others’ preferences, whereas high-power individuals are likely to highlight their preferences (H1). In addition, I provide evidence for decision-making strategy (i.e., reliance on reasons vs. feelings) as the key mechanism underpinning the relationship between power and joint consumption choices (H2). Finally, I demonstrate that this effect is attenuated when individuals have a heightened need for justification, via moderation and mediation (H3 and H4).
3. Understanding consumer perception and behavior toward biodegradable plastic products based on the MOA model
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Baek, Nayeon (author) and Lee, Hyemi (author)
- Format:
- Journal article
- Publication Date:
- 2025-01-14
- Published:
- Korea: Korean Marketing Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13576
- Journal Title:
- Asia Marketing Journal
- Journal Title Details:
- 4(26)
- Notes:
- 18 pages, This study investigated the factors influencing consumers' switching intentions to biodegradable plastic products. Applying a modified Motivation-Opportunity-Ability (MOA) framework, we analyzed the impact of factors such as environmental concern, novelty seeking, negative attitude, perceived consumer effectiveness, green consumer availability, and environmental knowledge on switching intention, while also examining the moderating effect of perceived greenwashing. Results showed that environmental concern, perceived consumer effectiveness, and negative attitude from the motivation dimension, and environmental knowledge from the ability dimension, had significant effects on switching intentions. Furthermore, it was found that the level of perceived greenwashing moderated the effects of environmental concern, perceived consumer effectiveness, and environmental knowledge on switching intentions. This study is significant for its focus on consumer perceptions and behavioral intentions towards biodegradable plastics as eco-friendly products, although there is room for debate about its actual environmental effectiveness. Based on the findings, we present practical implications that include the importance of consumer education, the need for companies to provide transparent information, and policy considerations to strengthen consumer sovereignty.
4. The impact of online behavioral advertising on consumer attitude and impulse buying: the moderating role of privacy concerns
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Legros, Elisa (author), Han, Yoonju (author), and Park, Jeong Eun (author)
- Format:
- Journal article
- Publication Date:
- 2024-09-30
- Published:
- Korea: Korean Marketing Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13293
- Journal Title:
- Asia Marketing Journal
- Journal Title Details:
- 26(3):155-169
- Notes:
- 13 pages, Online Behavioral Advertising (OBA), a recently emerging format of internet advertising, targets users based on their past online behaviors. This study examines the impact of OBA on consumer attitudes and impulse buying behavior, while exploring the moderating influence of privacy concerns, a crucial factor given that OBA relies on personal data collection. To test our conceptual model, we conducted surveys in Korea and France, to further analyze the potential cultural distinctions. Our findings, derived from a series of linear regression models, reveal that OBA significantly affects consumers' impulse buying, with this effect mediated by consumers' attitudes toward OBA. Moreover, consumers' privacy concerns weaken the positive effect of OBA on attitudes. Notably, we observe significant cultural differences, with these effects primarily manifesting in the Korean sample. Our study provides valuable insights for creating effective online advertising strategies that contribute to consumers' purchase funnel, ultimately leading to purchases, while addressing privacy concerns and cultural variations.
5. How buying local factors into consumer decisions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- Online article
- Publication Date:
- 2024-07-26
- Published:
- The Packer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13565
- Notes:
- 3 pages
6. An educational exploration of Generation Z’s systems thinking tendencies and green consumer values
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Byrd, Allison (author), Gibson, Kristin (author), Sanders, Catherine (author), Corry, Rachel (author), Lamm, Kevan (author), and Lamm, Alexa (author)
- Format:
- Journal article
- Publication Date:
- 2023-12-31
- Published:
- Canada: PKP Publishing Services
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13258
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- V.64, N.4
- Notes:
- 14 pages, University agricultural educators are challenged to employ innovative approaches to prepare undergraduates in agriculture and natural resources to address complex global problems while understanding interconnected systems. Undergraduates, current members of Generation Z (Gen Z), prefer environmental sustainability and innovation, but solutions for addressing these preferences in educational settings remain elusive. Exploring Gen Z’s environmental consumption values and how those values relate to their systems thinking tendencies may provide university educators with insights on how to best educate Gen Z students. The purpose of this study was to examine the association between Gen Z students’ green consumer values and systems thinking tendencies. Data were collected using a web-based survey instrument of 68 undergraduate students at the University of [state]. Findings revealed respondents somewhat agreed they had green consumer values and respondents often used systems thinking when seeking to make an improvement. A Spearman’s rank-order correlation coefficient indicated a positive, yet weak, association between systems thinking tendencies and green consumer values. The association necessitates further exploration. University agricultural educators should incorporate systems thinking educational tools into classrooms so Gen Z students can effectively engage in systems thinking when addressing complex agricultural issues, like sustainability. Additional implications for systems thinking teaching are explored.
7. Does environmental labelling still matter? generation z’s purchasing decisions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kabaja, Bartłomiej (author), Wojnarowska, Magdalena (author), Ćwiklicki, Marek (author), Buffagni, Stefania Claudia (author), and Varese, Erica (author)
- Format:
- Journal article
- Publication Date:
- 2023-09-14
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12958
- Journal Title:
- Sustainability
- Journal Title Details:
- V.15, Iss.18
- Notes:
- 20 pages., This research paper explores the role of environmental labelling in shaping the purchasing and consumption behaviours of Generation Z. The study aims to provide insights into the comprehension, perception, and attitude of this generation towards environmental labelling and to investigate how these factors impact their purchasing decisions. The results of this study provide valuable insights into the role of environmental labelling in shaping the behaviours of young consumers and suggest that it still matters to this generation. The study also highlights the importance of trust in environmental labelling for influencing purchasing decisions. Our research paper provides new insights into the role of environmental labelling in shaping the behaviours of Generation Z, which is a critical demographic group for sustainable consumption. We found that this generation is highly aware of environmental issues and is motivated to make eco-friendly purchasing decisions. However, our study also highlights that the lack of trust in environmental labelling can be a significant barrier to sustainable consumption. This study contributes to the literature on environmental labelling and consumer behaviour among Generation Z.
8. Not getting laid: consumer acceptance of precision fermentation made egg
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zollman Thomas, Oscar (author), Chong. Mark (author), Leung. Angela (author), Fernandez, Tricia Marjorie (author), and Ng, Shu Tian (author)
- Format:
- Journal article
- Publication Date:
- 2023-09-14
- Published:
- Switzerland: Frontiers Media S.A.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12961
- Journal Title:
- Frontiers in Sustainable Food Systems
- Journal Title Details:
- V.7
- Notes:
- 16 pages, Mounting concern over the negative externalities of industrialized animal agriculture, coupled with falling cost curves of novel food technologies have birthed the field of cellular agriculture: a new category of food technology seeking to reproduce the sensory experiences of animal protein, and promising a cleaner, more ethical way of enjoying animal proteins. This research examines consumer acceptance of precision fermentation (PF) made egg products in Germany, Singapore, and the USA. Using an online survey of 3,006 participants, the study examines demographic and dietary traits that predict willingness to try such products and identifies the reasons why consumers are most attracted to them. The findings suggest that PF made egg products are likely to find a willing market, with a substantial proportion (51–61%) of participants willing to try the product, with vegetarians and vegans displaying the highest enthusiasm. Egg consumption habits and, to a lesser extent, income also predict acceptance. Major reasons for adopting the product were animal welfare in Germany, and health aspects in Singapore and the USA, as well as curiosity in all three countries. Observed differences between the acceptance of PF egg and PF dairy are discussed, as well as comparisons to existing alternative protein (AP) product adoption.
9. How sustainability considerations influence meat purchases
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stein, Rick (author)
- Format:
- Blog
- Publication Date:
- 2023-08-09
- Published:
- USA: The Food Industry Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12946
- Notes:
- 6 pages
10. The rise of plant-based in U.S foodservice: sales and consumer insights for the plant-base meat category
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pierce, Ben (author) and Azoff, Marika (author)
- Format:
- Report
- Publication Date:
- 2023-08
- Published:
- USA: The Good Food Institute
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12942
- Notes:
- 20 pages, Report from Agri-Pulse accessed online via Agri-Marketing.