21 pages, Social media and the internet have impacted how companies and organizations advertise to consumers. Digital advertising has created the opportunity to engage with consumers, target specific groups, and capture metrics of use to help build effective advertising strategies. The floral industry is a large sector within the agricultural arena, which is primed to engage with young consumers. This research examined the effectiveness of utilizing static and animated social media advertisements to increase consumers’ intention to purchase floral products. Using an online survey and an experimental design, this study examined 8,488 respondents’ intention to purchase floral products after viewing static and animated social media advertisements. This study identified respondents’ attitudes, social norms, age, and internet use to be significant predictors in their intent to purchase floral products. Recommendations from a theoretical and applied perspective are discussed within relation to the study’s findings to advance strategic advertising in the floral industry.
Costa, Ana Isabel (author) and Cone, John W. (author)
Format:
Book chapter
Publication Date:
2009
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29851
Notes:
Pages 235-253 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Costa, L. (author), Sottomayor, M. (author), and Mendes, A. (author)
Format:
Book chapter
Publication Date:
2004
Published:
Portugal
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21768
Notes:
Pages 303-320 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.
Coughenour, C. Milton (author) and Swanson, Louis E. (author)
Format:
Book chapter
Publication Date:
2002
Published:
USA: Praeger, Westport, Connecticut.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37083
Notes:
See C37075 for original, Pages 103-116 in Ronald C. Wimberley, Craig K. Harris, Joseph J. Molnar and Terry J. Tomazic (eds.), The social risks of agriculture: Americans speak out on food, farming and the environment. Praeger, Westport, Connecticut. 163 pages.
Courter, J.W. (author), Sabota, C.M. (author), and Department of Horticulture, University of Illinois
Format:
Conference paper
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08294
Notes:
Evans, AgComm teaching, In: Proceedings of the 1981 Illinois Strawberry School, March 3, 1981, Mt. Vernon, IL. Urbana, IL : University of Illinois (Cooperative Extension Service Horticulture Series 25). p. 16-20
Courter, J.W. (author), Sabota, C.M. (author), and Department of Horticulture, University of Illinois
Format:
Conference paper
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08293
Notes:
Evans, AgComm teaching, In: Proceedings of the 1980 Illinois Strawberry School, March 4, 1980, Mt. Vernon, IL. Urbana, IL : University of Illinois (Cooperative Extension Service Horticulture Series 21) p. 28-32.
Cox, Rosie (author), Holloway, Lewis (author), Venn, Laura (author), Dowler, Liz (author), Hein, Jane Ricketts (author), Kneafsey, Moya (author), and Tuomainen, Helen (author)
Format:
Journal article
Publication Date:
2008
Published:
England
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07823
12 pages, via online journal, This study, underpinned by the Resource-Based View and its association with the Relational View, contributes to the existing cross-disciplinary literature involving economic geography, tourism and marketing by extending the current understanding of the relationship between firms' value co-creation activities and sales performance in the context of rural wine producing firms. Specifically, by investigating how a firm's competitor orientation (possessing and acting upon knowledge of competitors) affects the relationship between firms' capabilities to engage in value co-creation activities and sales performance. This investigation utilises a multi-level qualitative investigation within small-to-medium-sized, New Zealand wine producers engaging in various value co-creation activities (wine hospitality and tourism such as accommodation and restaurants through to wine sales, including at cellar doors). The methods employed involved 40 interviews across 20 businesses; observations of cellar door employees in all 20 firms; and collection of archival data. The findings reveal that by having a high degree of a competitor orientation, the enhanced value co-creation activities can help individual companies improve sales performance and support cluster sustainability, including via repeat tourism. However, results vary among competing businesses based on the product-markets served, where illustrations of potential tensions highlight the need for the management of complementary relationships, within and across clusters (the latter typically being to serve overseas markets). This study consequently offers new unique insights that explain strategies affecting not just an individual firm's performance, but also, the sustainability of other businesses.
17 pages., via online journal., Social media are transforming communication between organizations and their audiences, and even changing the organizations themselves. Social media's low cost and low requirements for technical skills needed to both use and maintain an online presence allow small businesses with limited marketing budgets to use the same marketing strategies as bigger businesses with large marketing budgets. In addition, social media provides businesses direct and interactive ways to reach out and retain customers. This case study analyzes Cedar Park Farmers Market (CPFM)'s use of its Facebook page. Using Facebook Graph API Explorer, we extracted data regarding posts and fans of CPFM's Facebook page since the page was created. We then examined the data to explore the social networks, including farmers market organizers, vendors, and customers, within CPFM's Facebook page and how the market used its Facebook page, by looking at the Facebook page layout, composition of fans, post intensity, post ownership, media type, and degree of engagement. We found that (1) the market organizers, customers, vendors, and local communities were all engaged with the CPFM Facebook page; (2) the CPFM used Facebook as a marketing platform to publish timely information (e.g., available products or upcoming events) and to reach and retain customers and vendors; and (3) the CPFM's Facebook page functioned as a cyber–social hub to connect and engage the local community.
Culte, Cara L. (author), Schefske, Scott D. (author), Randolph, Elizabeth M. (author), Hooker, Neal H. (author), Nucci, Mary L. (author), Hallman, William K. (author), and Food Policy Institute, New Jersey Agricultural Experiment Station, Rutgers University, New Brunswick, New Jersey.
Format:
Report
Publication Date:
2009-01-29
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01542
Notes:
Publication Number RR-1208-017. Via online. 17 pages.
Cussons, David (author) and Nuffield Australia, Griffith, New South Wales.
Format:
Report
Publication Date:
2009-10
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29574
Notes:
Nuffield Australia Project No. 0903. 52 pages., Report by a participant in the Nuffield Australia Farming Scholars program. Author gathered information in Japan, England, Sweden, USA, Canada and New Zealand.
Czaja, Ronald (author), Hoban, Thomas (author), Woodrum, Eric (author), and Department of Sociology and Anthropology, North Carolina State University, Raleigh, NC
Format:
Journal article
Publication Date:
1992
Published:
USA: Rural Sociological Society
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06663
biotechnology, James F. Evans Collection, The extent and sources of public opposition to the use of genetic engineering in agricultural production are examined through data from telephone interviews with 220 farmers and 332 nonfarmers living in eight North Carolina counties. A model suggesting that public opposition to genetic engineering is influenced by demographic characteristics mediated by three intervening variables (awareness of genetic engineering, faith in government and industry, and moral objection to genetic engineering) is analyzed. Moral objection is the strongest predictor of opposition. Opposition is also related to lower awareness and less faith in institutions. Women are more likely to oppose genetic engineering than men. Implications of findings are noted. (original)
D'Souza, Clare (author), Taghian, Mehdi (author), and Associate Professor Department of Entrepreneurship, Innovation and Marketing, Plenty Road, La Trobe University, Bundoora 3083, Australia
Senior Lecturer Department of Marketing, Deakin University, 221 Burwood Highway, Burwood, Victoria 3125, Australia
Format:
Journal article
Publication Date:
2017-03-12
Published:
USA: John Wiley & Sons Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08048
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29852
Notes:
Pages 255-270 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Dale, Alison (author), Irwin, Alan (author), and Smith, Denis (author)
Format:
Book chapter
Publication Date:
1996
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20468
Notes:
Pages 47-64 in Alan Irwin and Brian Wynne (eds.), Misunderstanding science? The public reconstruction of science and technology. Cambridge University Press, Cambridge, England. 232 pages.
Damhorst, Mary Lynn (author), Lennon, Sharron J. (author), Kim, Minjeong (author), Johnson, Kim K.P. (author), Jolly, Laura D. (author), and Jasper, Cynthia R. (author)
Format:
Journal Article
Publication Date:
2007-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30221
Damhorst, Mary Lynn (author), Lennon, Sharron J. (author), Kim, Minjeong (author), Johnson, Kim K.P. (author), Jolly, Laura D. (author), and Jasper, Cynthia R. (author)
Format:
Journal article
Publication Date:
2007-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30541
Discusses varied nanotechnological applications in agricultural practices. Communications aspects cited: Research about the application of nanotechnology is needed to enhance the knowledge and awareness of nanotechnology applications in both agriculture and farming systems for farmers as well as industrial personnel and researchers. The nanoeducation should also connect schools, colleges, research centers, small scale industries and consumers to understand the potential benefits as well as risk and safety aspects of nanotechnology.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07366
Notes:
Pages 215-228 in Peter Bennett, Kenneth Calman, Sarah Curtis and Denis Fischbacher-Smith (eds.). Risk communication and public health. Second edition. Osvord University Press, Oxford, England. 339 pages.
De Zwart, Onno (author), Veldhuijzen, Irene K. (author), Elam, Gillian (author), Aro, Arja R. (author), Abraham, Thomas (author), Bishop, George D. (author), Richardus, Jan Hendrik (author), Brug, Johannes (author), and Centers for Disease Control and Prevention.
Format:
Journal article
Publication Date:
2007-02
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25250
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21151
Notes:
Pages 227-229 in Neill Schaller (ed.), Proceedings of Phase I Workshop: Social Science Agriculture Agenda Project, Spring Hill Conference Center, Minneapolis, Minnesota, June 9-11. 384 pages.
20 pages., Online via UI e-subscription, This article centered on the representation of food additives as a matter of key importance to the public's conceptualization of them. Findings from a systematic qualitative study of the magazines of two Belgian consumer organizations revealed that additives were seen as providing no benefits to consumers, for they could be used to reduce the quality of both the ingredients and the production process. They were perceived as a means of deceiving the public, with portrayal of consumers as powerless in the struggle for control over the types and amounts of additives they ingested. In turn, the limitations were seen as a failure of government and scientific institutions to provide the necessary protection.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21951
Notes:
2 pages., Results of a survey of nearly 4,000 consumers online about healthy eating, eating out, in-store food options, consumer responsibility and food purchasing.
Derby, Brenda M. (author / Food and Drug Administration, Washington, DC)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07907
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., A telephone survey of a national sample of American consumers is being conducted in the spring of 1994 to provide baseline data on food label use and to provide insights into consumer use and understanding of labels. Results will guide education initiatives to help consumers use the new food label to achieve healthier diets. The survey examines overall label use, specific purposes for using the label, and use and understanding of critical label information, including serving size, nutrient claims and health claims. Current label use will be examined in terms of key demographic and dietary management characteristics (e.g., gender, education, health status). Major implications of the findings for food label education will be presented.
International: Oxford University Press, Oxford, England.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01515
Notes:
Pages 93-107 in Cass R. Sunstein and Martha C. Nussbaum (eds.), Animal rights: current debates and new directions. Oxford University Press, Oxford, UK. 338 pages.
Dickrell, Peter A. (author) and McCracken, Vicki A. (author)
Format:
Report
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C07076
Notes:
James F. Evans Collection; Highlights and Table of Contents, Pullman, WA : IMPACT Center, College of Agricultural and Home Economics, Washington State University, [1987]. Information Series no. 14. 43 p., U.S. consumers' past acceptance of food technologies (microwaves, artificial sweeteners, etc.) and their current decision-making process were examined in this study in order to assess potential acceptance and usage of irradiation foods. Benefits of food irradiation are explained.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16056
Notes:
3 p., This comment is based on a talk delivered to the annual meeting of American Association for the Advancement of Science on 17 February 2003 in Denver, Colorado
