Weatherspoon, David D. (author), Oehmke, James F. (author), Coleman, Marcus A. (author), Dembele, Assa (author), and Weatherspoon, Lorraine J. (author)
Format:
Journal article
Publication Date:
2012
Published:
USA: Agricultural and Applied Economics Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00917
Kay-Blake, William (author), Bicknell, Kathryn (author), and Lamb, Charles (author)
Format:
Book chapter
Publication Date:
2004
Published:
New Zealand
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21746
Notes:
Pages 73-82 in Robert E.Evenson and Vittorio Santaniello (eds.), Consumer acceptance of genetically modified foods. CABI Publishing, Oxon, United Kingdom. 235 pages.
19 pages., Online via UI e-subscription., Authors tested food label and information treatment effects on subjects' willingness-to-pay for organic, "natural," and conventional foods. They found large information effects, including asymmetric cross-market effects for natural and organic foods. Organic premiums increased in response to subjects' seeing the "natural" foods industry's perspective on its products.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11670
Notes:
12 pages., Paper presented at the European Association of Agricultural Economists (EAAE) international congress, August 28-September 1, 2017, Parma, Italy., Researchers examined the effectiveness of the communication of the region of origin in print advertising messages for wine bearing a geographic indications (GI) label. Results demonstrated the ability of extrinsic advertising cues (region of origin) to create value. The geographical area exerted a more favorable influence on consumers' purchase intention when it was conveyed in pictorial-textual format.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C30006
Notes:
Via Food Systems Insider. 1 page., Report on a "Farmers Feed Us" campaign in some Midwestern states. Video posted on http://www.youtube.com/watch?v=9WUaz2qDwM
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23312
Notes:
A&A Research, Kalispell, Montana. 1 page., Response to a Wisconsin survey question about the importance agriculture will play in the Wisconsin economy 25 years from now.
19 pages, Consumers’ perceptions of the terminology used on food production labels may lead to a perceived risk, which influences their grocery shopping decisions. Risk perception is the consumers’ belief that he or she may be exposed to something that is harmful or uncertain. Women are more aware of food labels due to their perceived risk associated with health and the environment. This study used Q methodology to describe a variety of viewpoints related to women’s grocery shopping decisions. Using a Q set of 36 statements, 18 women sorted based on the condition of instruction, “How do you make food decisions?” Factor scores, field notes, and post-sort interviews were used to interpret the arrays as the Frugal Shopper, the Price Conscious Shopper, and the Engaged Shopper. The Frugal Shopper was interpreted to be an economical shopper with little concern for food production methods. The Price Conscious Shopper is concerned for the effect on various production methods, but price is the main priority. The Engaged Shopper is willing to pay higher prices to have more choices when grocery shopping. Improved communication and a deeper understanding of consumers’ perceptions of food labels may help decrease the perceived risk associated with various food production methods.
4 pages, Online subscription. 4 pages., Summary of grocery shopping patterns during the first 10 months of 2020 as the COVID-19 pandemic began in the U.S.
