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    3241. Who do consumers trust for information: the case of genetically modified foods?

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    3242. Who is behind the sustainable purchase? The sustainable consumer profile in grocery shopping in Spain

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    3245. Who shops at the market? Using consumer surveys to grow farmers' markets: findings from a regional market in northwestern Vermont

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    3247. Whom do you trust? The influence of culture, gender and geography on consumer perceptions of GMO-labelled products

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    3253. Why are we here?

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    3254. Why consumers behave as they do with respect to food safety and risk information

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    3256. Why country of origin still matters in food retailing: implications for promotion management research

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    3257. Why customers buy

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