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2. Balance or highlight? The impact of power on consumer choices for joint consumption
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kim, Chaeyeong (author)
- Format:
- Journal article
- Publication Date:
- 2025-01-14
- Published:
- Korea: Korean Marketing Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13577
- Journal Title:
- Asia Marketing Journal
- Journal Title Details:
- 4(26)
- Notes:
- 20 pages, Consumers often make decisions on behalf of the self and others, such as family, friends, or colleagues, when choosing products to jointly consume. Postulating that power—a central element of social dynamics—shapes reliance on internal versus external information, the current research explores its effect on joint consumption choices. Across three studies, I find that low-power individuals balance self and others’ preferences, whereas high-power individuals are likely to highlight their preferences (H1). In addition, I provide evidence for decision-making strategy (i.e., reliance on reasons vs. feelings) as the key mechanism underpinning the relationship between power and joint consumption choices (H2). Finally, I demonstrate that this effect is attenuated when individuals have a heightened need for justification, via moderation and mediation (H3 and H4).
3. Understanding consumer perception and behavior toward biodegradable plastic products based on the MOA model
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Baek, Nayeon (author) and Lee, Hyemi (author)
- Format:
- Journal article
- Publication Date:
- 2025-01-14
- Published:
- Korea: Korean Marketing Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13576
- Journal Title:
- Asia Marketing Journal
- Journal Title Details:
- 4(26)
- Notes:
- 18 pages, This study investigated the factors influencing consumers' switching intentions to biodegradable plastic products. Applying a modified Motivation-Opportunity-Ability (MOA) framework, we analyzed the impact of factors such as environmental concern, novelty seeking, negative attitude, perceived consumer effectiveness, green consumer availability, and environmental knowledge on switching intention, while also examining the moderating effect of perceived greenwashing. Results showed that environmental concern, perceived consumer effectiveness, and negative attitude from the motivation dimension, and environmental knowledge from the ability dimension, had significant effects on switching intentions. Furthermore, it was found that the level of perceived greenwashing moderated the effects of environmental concern, perceived consumer effectiveness, and environmental knowledge on switching intentions. This study is significant for its focus on consumer perceptions and behavioral intentions towards biodegradable plastics as eco-friendly products, although there is room for debate about its actual environmental effectiveness. Based on the findings, we present practical implications that include the importance of consumer education, the need for companies to provide transparent information, and policy considerations to strengthen consumer sovereignty.
4. The impact of online behavioral advertising on consumer attitude and impulse buying: the moderating role of privacy concerns
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Legros, Elisa (author), Han, Yoonju (author), and Park, Jeong Eun (author)
- Format:
- Journal article
- Publication Date:
- 2024-09-30
- Published:
- Korea: Korean Marketing Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13293
- Journal Title:
- Asia Marketing Journal
- Journal Title Details:
- 26(3):155-169
- Notes:
- 13 pages, Online Behavioral Advertising (OBA), a recently emerging format of internet advertising, targets users based on their past online behaviors. This study examines the impact of OBA on consumer attitudes and impulse buying behavior, while exploring the moderating influence of privacy concerns, a crucial factor given that OBA relies on personal data collection. To test our conceptual model, we conducted surveys in Korea and France, to further analyze the potential cultural distinctions. Our findings, derived from a series of linear regression models, reveal that OBA significantly affects consumers' impulse buying, with this effect mediated by consumers' attitudes toward OBA. Moreover, consumers' privacy concerns weaken the positive effect of OBA on attitudes. Notably, we observe significant cultural differences, with these effects primarily manifesting in the Korean sample. Our study provides valuable insights for creating effective online advertising strategies that contribute to consumers' purchase funnel, ultimately leading to purchases, while addressing privacy concerns and cultural variations.
5. How buying local factors into consumer decisions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- Online article
- Publication Date:
- 2024-07-26
- Published:
- The Packer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13565
- Notes:
- 3 pages
6. An educational exploration of Generation Z’s systems thinking tendencies and green consumer values
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Byrd, Allison (author), Gibson, Kristin (author), Sanders, Catherine (author), Corry, Rachel (author), Lamm, Kevan (author), and Lamm, Alexa (author)
- Format:
- Journal article
- Publication Date:
- 2023-12-31
- Published:
- Canada: PKP Publishing Services
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13258
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- V.64, N.4
- Notes:
- 14 pages, University agricultural educators are challenged to employ innovative approaches to prepare undergraduates in agriculture and natural resources to address complex global problems while understanding interconnected systems. Undergraduates, current members of Generation Z (Gen Z), prefer environmental sustainability and innovation, but solutions for addressing these preferences in educational settings remain elusive. Exploring Gen Z’s environmental consumption values and how those values relate to their systems thinking tendencies may provide university educators with insights on how to best educate Gen Z students. The purpose of this study was to examine the association between Gen Z students’ green consumer values and systems thinking tendencies. Data were collected using a web-based survey instrument of 68 undergraduate students at the University of [state]. Findings revealed respondents somewhat agreed they had green consumer values and respondents often used systems thinking when seeking to make an improvement. A Spearman’s rank-order correlation coefficient indicated a positive, yet weak, association between systems thinking tendencies and green consumer values. The association necessitates further exploration. University agricultural educators should incorporate systems thinking educational tools into classrooms so Gen Z students can effectively engage in systems thinking when addressing complex agricultural issues, like sustainability. Additional implications for systems thinking teaching are explored.
7. Does environmental labelling still matter? generation z’s purchasing decisions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kabaja, Bartłomiej (author), Wojnarowska, Magdalena (author), Ćwiklicki, Marek (author), Buffagni, Stefania Claudia (author), and Varese, Erica (author)
- Format:
- Journal article
- Publication Date:
- 2023-09-14
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12958
- Journal Title:
- Sustainability
- Journal Title Details:
- V.15, Iss.18
- Notes:
- 20 pages., This research paper explores the role of environmental labelling in shaping the purchasing and consumption behaviours of Generation Z. The study aims to provide insights into the comprehension, perception, and attitude of this generation towards environmental labelling and to investigate how these factors impact their purchasing decisions. The results of this study provide valuable insights into the role of environmental labelling in shaping the behaviours of young consumers and suggest that it still matters to this generation. The study also highlights the importance of trust in environmental labelling for influencing purchasing decisions. Our research paper provides new insights into the role of environmental labelling in shaping the behaviours of Generation Z, which is a critical demographic group for sustainable consumption. We found that this generation is highly aware of environmental issues and is motivated to make eco-friendly purchasing decisions. However, our study also highlights that the lack of trust in environmental labelling can be a significant barrier to sustainable consumption. This study contributes to the literature on environmental labelling and consumer behaviour among Generation Z.
8. Not getting laid: consumer acceptance of precision fermentation made egg
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zollman Thomas, Oscar (author), Chong. Mark (author), Leung. Angela (author), Fernandez, Tricia Marjorie (author), and Ng, Shu Tian (author)
- Format:
- Journal article
- Publication Date:
- 2023-09-14
- Published:
- Switzerland: Frontiers Media S.A.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12961
- Journal Title:
- Frontiers in Sustainable Food Systems
- Journal Title Details:
- V.7
- Notes:
- 16 pages, Mounting concern over the negative externalities of industrialized animal agriculture, coupled with falling cost curves of novel food technologies have birthed the field of cellular agriculture: a new category of food technology seeking to reproduce the sensory experiences of animal protein, and promising a cleaner, more ethical way of enjoying animal proteins. This research examines consumer acceptance of precision fermentation (PF) made egg products in Germany, Singapore, and the USA. Using an online survey of 3,006 participants, the study examines demographic and dietary traits that predict willingness to try such products and identifies the reasons why consumers are most attracted to them. The findings suggest that PF made egg products are likely to find a willing market, with a substantial proportion (51–61%) of participants willing to try the product, with vegetarians and vegans displaying the highest enthusiasm. Egg consumption habits and, to a lesser extent, income also predict acceptance. Major reasons for adopting the product were animal welfare in Germany, and health aspects in Singapore and the USA, as well as curiosity in all three countries. Observed differences between the acceptance of PF egg and PF dairy are discussed, as well as comparisons to existing alternative protein (AP) product adoption.
9. How sustainability considerations influence meat purchases
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stein, Rick (author)
- Format:
- Blog
- Publication Date:
- 2023-08-09
- Published:
- USA: The Food Industry Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12946
- Notes:
- 6 pages
10. The rise of plant-based in U.S foodservice: sales and consumer insights for the plant-base meat category
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pierce, Ben (author) and Azoff, Marika (author)
- Format:
- Report
- Publication Date:
- 2023-08
- Published:
- USA: The Good Food Institute
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12942
- Notes:
- 20 pages, Report from Agri-Pulse accessed online via Agri-Marketing.
11. Just desserts: the morality of food waste in America
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reno, Joshua (author) and Alexander, Kelly (author)
- Format:
- Journal article
- Publication Date:
- 2023-06-06
- Published:
- USA: American Anthropological Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12931
- Journal Title:
- Culture, Agriculture, Food and Environment
- Journal Title Details:
- V.45
- Notes:
- 11 pages, Food, waste, and food waste are embroiled in a wide array of political and moral debates in the United States today. These debates are staged across a range of scales and sites—from individual decisions made in front of refrigerators and compost bins to public deliberations on the U.S. Senate and House floors. They often manifest as a moral panic inspiring a range of Americans at seemingly opposed ends of the political spectrum. This article contrasts three distinct sites where food waste is moralized, with the aim of deconstructing connections between discarded food and consumer ethics. In doing so, we argue that across the contemporary American social strata, food waste reduction efforts enfold taken-for-granted ideas of moral justice, or theodicy, that foreground individual responsibility and, as a result, obfuscate broader systemic issues of food inequality perpetuated by late stage capitalism.
12. Negative media sentiment about the pig epidemic and pork price fluctuations: a study on spatial spillover effect and mechanism
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ma, Chi (author), Tao, Jianping (author), Tan, Caifeng (author), Liu, Wei (author), and Li, Xia (author)
- Format:
- Journal article
- Publication Date:
- 2023-03-11
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12862
- Journal Title:
- Journal of Agriculture
- Journal Title Details:
- Vol. 13, N.3
- Notes:
- 23 pages, As the media have continued to pay increasing attention to pig epidemic events, some local pig epidemic events may have a large degree of negative impact on the pork market and the whole pig industry chain, leading to pork price fluctuations. Strengthening pig epidemic control, monitoring media reporting sentiment, and stabilizing pork price fluctuations are important measures to improve the economy and people’s livelihood. This paper sets out to identify the relationship between the negative media sentiment about the pig epidemic and the market risk of pork prices within a setting with pig epidemic risk. Based on the provincial panel data of China from January 2011 to December 2022, this paper uses the spatial panel Durbin model to investigate the impact of negative media sentiment about the pig epidemic on pork price fluctuations from the perspective of local and spillover effects, and further discusses the mechanism of consumer sentiment. The empirical results show that: (1) The negative media sentiment about the pig epidemic significantly exacerbates pork price fluctuations, and there is a single threshold effect, which is weakened after crossing the threshold value. (2) The negative media sentiment about the pig epidemic has a significant positive spillover effect on pork price fluctuations, showing the characteristics of “being a neighbor”. The spatial spillover effect shows a significant spatial attenuation feature and an inverted U-shaped change with the inflection point at 1400 km. (3) The effect is related to the heterogeneity of media reputation. The local aggravation effect of local media’s negative sentiment on pork price fluctuations is greater than that of central media and information network platforms. In terms of the spatial spillover effect, the negative sentiment of the information network platforms has the strongest effect on the aggravation of pork price fluctuations in neighboring regions. (4) The mechanism study finds that the negative media sentiment about the pig epidemic positively affects pork price fluctuations through the path of “consumer sentiment”. Therefore, this research recommends that the government department should strengthen the supervision of media sentiment about the pig epidemic and reasonably guide consumer sentiment to stabilize the pork market.
13. Moonshine: from no business to big business
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Roysdon, Keith (author)
- Format:
- Online article
- Publication Date:
- 2023-02-22
- Published:
- United States: Daily Yonder, The
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12821
- Journal Title:
- Daily Yonder, The
- Journal Title Details:
- Online
- Notes:
- 8pgs, Once illegal but highly sought-after, the hard “likker” of Appalachia is slowly trickling into the wide river of government-sanctioned booze.
14. Rise of virtual farmers markets, the
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Borts-Kuperman, Leah (author)
- Format:
- Online article
- Publication Date:
- 2023-01-31
- Published:
- United States: Modern Farmer Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12793
- Journal Title:
- Modern Farmer
- Journal Title Details:
- +ACDC ACES
- Notes:
- 10pgs, Why farmers are increasingly banding together to take their products online, targeting consumers directly without the fuss of a physical market.
15. Flower power: testing social media advertising strategies for floral products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Corry, Rachel (author), Taylor, William R. (author), and Holt, Jessica (author)
- Format:
- Journal Article
- Publication Date:
- 2023
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13287
- Journal Title:
- Journal of Applied Communication
- Journal Title Details:
- 107(3) : Article 5
- Notes:
- 21 pages, Social media and the internet have impacted how companies and organizations advertise to consumers. Digital advertising has created the opportunity to engage with consumers, target specific groups, and capture metrics of use to help build effective advertising strategies. The floral industry is a large sector within the agricultural arena, which is primed to engage with young consumers. This research examined the effectiveness of utilizing static and animated social media advertisements to increase consumers’ intention to purchase floral products. Using an online survey and an experimental design, this study examined 8,488 respondents’ intention to purchase floral products after viewing static and animated social media advertisements. This study identified respondents’ attitudes, social norms, age, and internet use to be significant predictors in their intent to purchase floral products. Recommendations from a theoretical and applied perspective are discussed within relation to the study’s findings to advance strategic advertising in the floral industry.
16. The meat of the matter: the effect of science-based information on consumer perception of grass-fed beef
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- O'Brien, Klae D. (author), Baker, Carrie N. (author), Bush, Sarah A. (author), and Wolf, Kattlyn J. (author)
- Format:
- Journal article
- Publication Date:
- 2023
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13289
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 107(4) : Article 10
- Notes:
- 26 pages, In the United States, there is a growing disconnect between consumers and their food source, leading to a lack of knowledge and trust in the agricultural food system. Urbanization has moved people away from farms, ranches, and food production; and the information consumers seek about their food is filtered through mass and social media. Portrayals of information about food production, specifically beef, from outside the agriculture industry often present polarizing and conflicting information about beef production and its implications for the health and well-being of humans, livestock, and the environment. This adds to consumer confusion and influences purchasing behaviors. Using a quasi-experimental pretest-posttest 2x2 factorial design, we sought to explore consumer (n = 60) perceptions, consumption, and purchasing behaviors of grass-fed beef and determine the effects of four information treatments on overall perception. Descriptive results showed consumers do not have a shared definition pertaining to grass- and grain-fed beef, citing the internet as their most referenced source for information about food and grass-fed beef. Results from a t-test indicated that exposing consumers to an information treatment had a significant effect on environmental impacts, cost, quality/nutrition, and overall perception of grass-fed beef. A between-subjects factorial ANOVA revealed there was no significant difference in perception based on treatment type. Efforts to raise awareness about beef production, on-farm practices, and links between food and grower could be warranted to help enhance the trust and credibility of the industry and bridge the gap between producers and consumers.
17. Young mothers’ trust of celebrities and influencers for food safety and nutrition information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Settle, Quisto (author), Harvey, Linnea (author), Ruth, Taylor (author), and Rumble, Joy N. (author)
- Format:
- Journal Article
- Publication Date:
- 2023
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12930
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- V.107, Iss.2
- Notes:
- 21 pages, Because mothers are the primary grocery shoppers for most households, they play a fundamental role in the food their families eat. As such, it is important to understand their perceptions of potential sources of food safety and nutrition information. This study surveyed young mothers (i.e., 18-40 years old) across the United States to assess their awareness, knowledge, and trust of celebrities and social media influencers who communicate about food-related topics. The list of celebrities and influencers consisted of TV chefs, celebrities and influencers who espouse favorable viewpoints of food and agriculture, and celebrities and influencers who espouse more alternative viewpoints of food and agriculture. Respondents were usually more aware and knowledgeable of the celebrities and chefs than the influencers. They also generally trusted the TV chefs the most. There tended to be small-to-medium positive correlations between a respondents’ knowledge of a celebrity/influencer and their trust of that celebrity/influencer but not all were statistically significant. Communicators looking to influence the largest number of people would benefit more from working with celebrities, but social media influencers could still play a role in campaigns that target specific online communities where the influencers’ values align with community members. More research is recommended to expand to other audiences, as well as assessing other celebrities and influencers. Research can also address how consumers use social media to get food-related information, how trust could be affected by communication using different social media platforms, and content analyses of food-related communication by celebrities and influencers on social media outlets.
18. A historical examination of food labeling policies and practices in the United States: implications for agricultural communications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Powers, Rexanna (author) and Roberts, Richie (author)
- Format:
- Journal Article
- Publication Date:
- 2022-12-31
- Published:
- USA: American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12938
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- V.63, N.4
- Notes:
- 20 pages, Knowledge of agricultural practices has declined in recent years, resulting in consumers becoming uncertain of where and how their food has been produced and the marketing tactics used to promote the product. Historically, the U.S. population’s rich agricultural heritage coincided with higher levels of agricultural literacy. Some scholars, however, have maintained that U.S. culture has begun to lose touch with its agricultural foundations. More recent evidence has demonstrated that consumers acquire knowledge about their food from various media, most notably the Internet and social media. Often these sources use incorrect information and promote food and agricultural marketing trends that may not be grounded in scientific data. In response, this historical narrative analyzed a reform effort that occurred in U.S. food labeling policy and practice in the 1900s, which contributed to food labeling issues and consumer distrust in the agricultural industry. Based on the findings of this investigation, we concluded that food labels were initially intended to provide consumers with more profound knowledge of the food they purchased. However, key legislative acts such as the Fair Packaging and Labeling Act and the Nutrition Labeling and Education Act shifted the food labeling movement into a branding device to differentiate products and brands. We recommend that agricultural practitioners explore new ways to communicate their message more effectively. We also call for producers to incorporate more personal and emotional appeals when marketing agricultural products to better compete with third-party branding efforts.
19. Does rice quality matter? understanding consumer preferences for rice in Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Peterson-Wilhelm, Bailey (author), Nalley, Lawton Lanier (author), Durand-Morat, Alvaro (author), and Shew, Aaron (author)
- Format:
- Journal article
- Publication Date:
- 2022-12-16
- Published:
- UK: Cambridge University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12866
- Journal Title:
- Journal of Agricultural and Applied Economics
- Journal Title Details:
- Vol. 54, Iss. 4
- Notes:
- 23 pages, Rice is a staple crop in Nigeria. Even with a push to increase domestic production, little is known about the functionality of Nigeria’s open bag markets and the preferences of consumers for specific rice attributes. Our study uses a hedonic price model to identify quality attribute preferences of consumers and potential market failures. Our results indicate that Nigerian consumers prefer rice with homogenous long slender kernels and a low presence of broken rice and are indifferent to chalkiness. The findings are useful as they can inform future strategies for rice breeders, domestic policy makers, and rice exporters.
20. Consumers’ attitudes towards animal suffering: a systematic review on awareness, willingness and dietary change
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fonseca, Rui Pedro (author) and Sanchez-Sabate, Ruben (author)
- Format:
- Journal Article
- Publication Date:
- 2022-12
- Published:
- Switzerland: Multidisciplinary Digital Publishing Institute (MDPI)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12781
- Journal Title:
- International Journal of Environmental Research and Public Health
- Journal Title Details:
- Volume 19, Issue 23
- Notes:
- 23pgs, Planetary and human health depend on Westerners’ ability to reduce meat consumption. Meat production degrades the environment while excessive meat intake is associated with cancer and cardiovascular disease, among others. Effective reasons and motivations are needed for consumers to change their diet. The fact that modern animal agriculture inflicts a great deal of pain on animals from their birth to their slaughter, animal welfare/suffering may drive consumers to curtail their meat consumption. This systematic review examined a total of 90 papers to ascertain consumers’ awareness of the pain animals experience in animal agriculture, as well as consumer attitudes towards meat reduction due to animal welfare. Results show that consumers have low awareness of animal agriculture. Awareness of animal agricultural practices and animal sentience is associated with increased negative attitudes towards animal suffering. Animal suffering due to farming practices, transportation, slaughter, and animal sentience are factors that may encourage a reduction in meat consumption, and even dietary change in the short term. There is also evidence that animal suffering may be a more compelling motivation for consumers’ willingness to change their diet than for health or environmental reasons. Therefore, increasing consumers’ awareness of animal suffering in meat production is paramount to contributing to reduced pressure on the environment and improved human health. © 2022 by the authors.