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    1. Crisis communication strategy on social media and the public's cognitive and affective responses: a case of Foster Farms salmonella outbreak

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chung, Surin (author) and Lee, Suman (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10875
    Journal Title:
    Communication Research Reports
    Journal Title Details:
    33(4) : 341-348
    Notes:
    This study examined an organizations’ crisis communication strategy (i.e., crisis response strategy and technical translation strategy) on social media and publics’ cognitive and affective responses. Twenty crisis communication messages posted by Foster Farms regarding a salmonella outbreak and 349 public responses were analyzed. The results showed that a technical translation strategy generated more public acceptances of message and more positive emotions than a crisis response strategy. A crisis response strategy generated more public rejections of message and more negative emotions than a technical translation strategy.

    2. Hen housing system information effects on U.S. egg demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ochs, Dan (author), Wolf, Christopher A. (author), Widmar, Nicole Olynk (author), Bir, Courtney (author), and Lai, John (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11449
    Journal Title:
    Food Policy
    Journal Title Details:
    87 : 101743
    Notes:
    9 pages., Online via UI electronic subscription., A choice experiment was used to evaluate the U.S. public's willingness to pay for egg attributes including housing system, color, size, and certifying agency. A significant difference in willingness to pay for hen housing systems was found using video information treatments describing hen housing systems. Participants were indifferent between hen housing systems when they viewed video treatments describing hen housing systems. However, they clearly preferred the cage-free system when they viewed no video treatments. "Results point towards potential public misunderstanding of the costs and benefits associated with the "cage-free" egg label designation."