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    Start Over Subject Term consumers Subject Term genetically modified food Subject Term risk communication

    3. What influences consumer evaluation of genetically modified foods?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pham, Nguyen (author) and Mandel, Naomi (author)
    Format:
    Online journal article
    Publication Date:
    2019
    Published:
    Sage
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10499
    Journal Title:
    Journal of Public Policy & Marketing
    Journal Title Details:
    38(2): 263-279
    Notes:
    18 pages., via online journal., Genetically modified (GM) foods have attracted a great deal of controversy. While some consumers and organizations regard GM foods as safe, many other consumers and organizations remain concerned about their potential health risks. The results of three studies suggest that consumers respond differently to persuasive messages regarding GM foods on the basis of their preexisting attitudes. Weak anti-GM consumers tend to comply with a variety of pro-GM messages. In contrast, strong anti-GM consumers exhibit message-opposing behavior. Moreover, they respond just as negatively to a safety message (claiming that GM foods are safe) as to a risk message (claiming that GM foods are unsafe). The mechanism underlying these effects is consumers’ perceived health risk. A benefit message claiming that GM foods are beneficial (e.g., more nutritious than their conventional counterparts) is a better alternative for strong anti-GM consumers. Finally, the results suggest that persuasive messages do not significantly change pro-GM consumers’ evaluations of these foods.