Online via UI Library electronic suscription., Using Farmers Weekly as a data source, authors identified four main discourses of farmer acceptance of, and resistance to, quality assurnce schemes; and discourses which construct a particular representation of consumers.
MATEI, Daniela (author), BRUMĂ, Ioan Sebastian (author), TANASĂ, Lucian (author), and Senior Researcher, Ph.D., Romanian Academy -Iaşi Branch, Gh. Zane"Institute of Economic and Social Research
Researcher, Ph.D., Romanian Academy -Iaşi Branch, Gh. Zane"Institute of Economic and Social Research
Format:
Journal article
Publication Date:
2016
Published:
Romania: Apollonia University of Iasi, Communication Sciences Faculty
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08309
11 pages, Food, waste, and food waste are embroiled in a wide array of political and moral debates in the United States today. These debates are staged across a range of scales and sites—from individual decisions made in front of refrigerators and compost bins to public deliberations on the U.S. Senate and House floors. They often manifest as a moral panic inspiring a range of Americans at seemingly opposed ends of the political spectrum. This article contrasts three distinct sites where food waste is moralized, with the aim of deconstructing connections between discarded food and consumer ethics. In doing so, we argue that across the contemporary American social strata, food waste reduction efforts enfold taken-for-granted ideas of moral justice, or theodicy, that foreground individual responsibility and, as a result, obfuscate broader systemic issues of food inequality perpetuated by late stage capitalism.
