Online via UI Library electronic suscription., Using Farmers Weekly as a data source, authors identified four main discourses of farmer acceptance of, and resistance to, quality assurnce schemes; and discourses which construct a particular representation of consumers.
Schilling, Tami Craig (author), Hill, Lindsay (author), Baise, Gary (author), Boehm, Bill (author), Arnot, Charlie (author), and National Association of Farm Broadcasting, Platte City, Missouri.
Format:
Report
Publication Date:
2009-11-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183; 174 Document Number: C29632
Notes:
Via online report of this professional development panel discussion at the NAFB Conference, Kansas City, Missouri, November 11, 2009. 5 pages.
Online from publication. 5 pages., Summary of a survey among U.S. consumers, performed by Aimpoint Research for The Packer. Findings suggested that the lack of a concrete definition of sustainability points to the need to earn consumers' trust regarding the food industry.
