Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20155
Notes:
Pages 11-15 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Describes difficulties involved in getting one's message across to the public. Suggests that communicating with thought leaders and the disseminators of opinion may be more effective than with the general public regarding complex subjects such as forest
