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    4. Storytelling through experiencescape: creating unique stories and extraordinary experiences in farm tourism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mei, Xiang Y (author), S Ha˚gensen, Ann-Margret (author), and Kristiansen, Heidi S (author)
    Format:
    Online journal article
    Publication Date:
    2018-11-28
    Published:
    Norway: SAGE Journals
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10230
    Journal Title:
    Tourism and Hospitality Research
    Notes:
    Via online journal., Creating unique stories through storytelling as a way to stage extraordinary experiences has become increasingly important in the tourism industry, particularly in experience-based activities such as farm tourism. However, limited resources and the lack of knowledge of the experiencescape suggest that many farm tourism operators struggle to integrate the experiencescape as part of storytelling. The research method chosen was an explorative study with the use of semi-structured in-depth interviews with key farm tourism operators in the Inland region in Norway. How stories and concepts are created is dependent on the resources available, the perception of authenticity, the history of the farm as well as the environment. Storytelling can be facilitated through tangible elements in the experiencescape such as the physical environment as well as intangible elements including the interaction and dynamics between the host and guest. The farmer or the person telling the story also need to possess certain skills, engagement, and interest in order to be committed to deliver the story or the concept. Essentially, the farmer becomes a part of the product and the experience.

    5. The role of social media in gastronomy industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hegyes, Eva Gorgenyi (author), Mate, Balazs (author), Vafacaei, Seyyed Amir (author), and Farkas, Maria Fekete (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    Hungary
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10281
    Journal Title:
    Applied Studies in Agribusiness and Commerce
    Journal Title Details:
    11(3-4) : 95-104
    Notes:
    Via online., Considering the rapidly changing business environment, staying competitive is a key issue and challenge for companies in the 21st century. The criteria of a company’s success and competitiveness is the changing behavior of the different economic actors and its influence. Through the information society came to the fore, the use of diverse information technology tools and methods has become a significant influence factor in terms of the entrepreneurs or company management and also the customers or other partners. Due to the rapid expansion of new technology developments, the role and importance of social media is continuously increasing. Also statistics show that one of the most regularly used IT tool is the social media and the different web 2.0 applications. The current study is intended to provide a better understanding how social media can emphasize the competitiveness of companies and format the consumer behavior in a special sector – the rapidly developing gastronomy industry. This paper presents an empirical research about the role of social media in the above mentioned industry based on the primary data which are gathered through a survey performed in Hungary. Beyond the empirical results presented, the paper also aims to provide some recommendations for research methodology – based on the international literature review and the Authors’ own experiences – both in gastronomy industry’s and customers’ point of view. Through the analysis the research hypotheses were examined and the most important correlations were identified between the survey results and the Authors’ initial supposition