6 pages., Via online., Author outlined six engagement principles that facilitate community-building efforts in organizations and identified future directions for both application and investigation of those principles.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00546
Notes:
Pages 205-219 in Srinivas R. Melkote and Sandhya Rao (eds.) Critical issues in communication: looking inward for answers. Essays in honor of K.E. Eapen. Sage Publications, New Delhi, India. 491 pages.