Online from periodical. 3 pages., Author described the responsibilities and importance of the produce manager/specialist. "These hardworking individuals live in two worlds; they have one foot in the stores and one foot in the corporate office." Emphasized the need for communications leadership among the teams with whom they work.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11823
Notes:
Thesis in partial fulfillment of a Master of Science degree, A.Q. Miller School of Journalism, Kansas State University, Manhattan. 103 pages. Retrieved by online keyword searching. Only the title page, abstract, content section, and discussion section are printed for reference., Case analysis of a video that went viral, "I'm farming and I grow it." It was created by three Kansas farm boys. Author used two theories, Uses and Gratifications and Two-Step Flow, to identify key factors in the success. The study also provided a model to help a non-professional video go viral, based on previous research and this case study.
Andrews, Stanley (author), Johnson, Paul (author), Swanson, Harold B. (author), Wilkening, Eugene A. (author), Calkins, William (author), and Meeker, David (author)
Format:
Journal article
Publication Date:
1954-09
Published:
USA: American Association of Agricultural College Editors
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17893
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10731
Notes:
#980, Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Item 39 located in ACDC Document D10726, Directory of written summaries of 80 items deposited in the Claude W. Gifford Papers, University of Illinois Archives. 2 pages., Author's thoughts and experiences in having worked with Wheeler McMillen, former editor-in-chief of Farm Journal magazine. "When Wheeler invited you to his office, you knew it was going to be a mind-stretching experience."
Philippines: North American Agricultural Journalists
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25503
Notes:
3 pages., Report about Jose Burgos, Jr., an agricultural journalist who in 2000 was named by the International Press Institute as one of the world's "50 Press Freedom Heroes of the Century."
Retrieved January 9, 2007, Via Boston.com, Commentator criticizes television weather reporters for failing to help viewers address the complications and implications of global warming.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06588
Notes:
Unpublished notes of responses during an interview/video session with Fawn Kurtzo, graduate student at the University of Arkansas, July 14, 2015. 4 pages.
Describes an experience in finding an excellent trade magazine. "The true mission of editors and writers - that's you and me - is to effectively reach that audience whoever it is, wherever it is and whatever it does."
Via online. 3 pages., Author reports on management of an issue that arose from a proposal to feature Michael Jackson in the Butter Cow display of the Iowa State Fair.
James F. Evans Collection, As we move further into the electronics age, several agents of control are muscling their way into the business of communicating. Specifically, technology, fashion and a one-way mid-set are fighting for control over message development and delivery. This article advises land-grant university communicators on how they can recognize - and beat - these control agents, and how communicators can help land-grant universities overcome reputation deficit. We, as communicators, are in danger of losing control of our message. I am not talking about a shadowy conspiracy to subvert our civil liberties. I do not have any evidence of such a thing occurring. The control I am talking about concerns, first, the role of technology. Second, it concerns the way popular fashion shapes and often misshapes our messages. And, finally, it concerns our own intellectual honesty. I call it the problem of the One-Way Mind. Therefore, let me sketch how these agents of control are muscling into our business of being professional communicators. (author)
Miller, Mason E. (author / CSRS, USDA) and CSRS, USDA
Format:
Conference paper
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01093
Notes:
AgComm Teaching; See ID C01090, In: Marks, J.J. and Cooper, B., eds. Proceedings of the EXCOP Communications workshop; 1982 September 16-17; St. Louis, MO. Columbia, MO : University of Missouri, 1982. p. 11-14
Online from publisher. 4 pages., Author and current editor in chief of Progressive Farmer magazine describes his journey into agricultural journalism, with special emphasis on his participation in AAEA (1998 president) and the International Federation of Agricultural Journalists. "Why didn't someone warn me? I'm glad they didn't. Otherwise, I never would have joined AAEA or enjoyed the rich rewards of friendships from ag communicators both near and far."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 26 Document Number: B02658
Notes:
See B02289 for original; Phase 1, In: Communication for change with the rural disadvantaged : a workshop. Washington, D.C. : National Academy of Sciences, 1972. p. 84-92
16 pages, via online journal article, This study examined the online content of interdisciplinary agricultural center webpages. Content modification dates, mission statements, and content were determined through a content analysis. Many of the websites did not mention a modification date for the content, while many websites had outdated content mostly older than six months. More than two-thirds of the websites provided PDFs that visitor could download to learn more about topics, by many of the websites lacked any media element that was being coded. Additionally, many websites did not use multiple forms of media. More than half of the websites were coded as lacking any social media content or plugins, but out of the websites that did include social media content, Facebook was the most prevalent. The commonalities between the center’s mission displayed on the website and the content theme were analyzed and chi-square tests provided the degree of association. A significant association existed and an alignment between communication strategies and missions of the centers was concluded, which is important when organizations communicate about agricultural science as indicated by previous literature. It is recommended that centers communicate via their websites in a timely manner and allow modification times to be seen to viewers to show their information is up-to-date. Website media content should also be diversified and communicators of these centers should explore the unique communication opportunities provided by social media. Future research should explore the target audience of interdisciplinary agricultural centers and should analyze the messages centers are using to communicate with those audiences.
Rutherford, Tracy (author) and McGovney-Ingram, Rebecca (author)
Format:
Poster
Publication Date:
2009-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28953
Notes:
PowerPoint poster., Presented to the agricultural communications section, Southern Association of Agricultural Scientists conference, Atlanta, Georgia, February, 2009. 2 pages., Reports on a new agricultural communications course offered at Texas A&M University during fall semester 2008.
Online from publisher. 3 pages., Activities and achievements of the California Women's Association, a volunteer organization of women concerned about challenges to California agriculture. Consists of 21 local chapters that focus on promoting agriculture locally and providing scholarships to students majoring in farming-related majors.
Article located in ACDC collection of NAAJ/NFEA Newsletter issues., Newspaper special projects manager urges agricultural reporters to work on two to three "investigative" or "critical analysis" stories during the next two years.
