Describes a new staff organization plan that discards the concept of media editors and adopts a concept of (1) department editors, (2) field editors and (3) development leadership (that is, development in radio and television, press services, and teaching and research).
Author observes that agricultural college editors have an inferiority complex. "I am firmly convinced that the general level of the output of the editorial offices is far higher than that of many of the other departments with which you work."
Announces the beginning of NPAC "the day after Labor Day" at Michigan State University, with Stanley Andrews as executive director. Provides biographies of Andrews and new associate director, Frank Byrnes.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08891
Notes:
Pages 2-5 in Lucinda Crile, Review of Extension Research - January to December 1953, Extension Service Circular 493, January 1954. A summary report of nine studies made for the Office of Naval Research, U.S. Navy. Eight of the studies involved attitudes, interests and effectiveness of county extension agents.
Report to members by Frank Byrnes, chairman of the Professional Improvement Committee, about a proposal to be submitted to the W.K. Kellogg Foundation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: B01883
Notes:
#1253, Harold Swanson Collection, Washington, D.C.: Cooperative Extension Service, U.S. Department of Agriculture, 1952. 24 p. (Agriculture Handbook 42)
Questions and answers by Frank Byrnes, Ohio, chairman of the Professional Improvement Committee, and AAACE president George Church about a proposal to be submitted to the W.K. Kellogg Foundation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27885
Notes:
5 pages., Biographical information about Arthur C. Page, long-time farm broadcaster at Radio Station WLS, Chicago, Illinois. One of the two sections represents information presented after his death at the occasion of his induction into the NAFB Hall of Fame in 1993. The other section about him and his family is from the 1952 issue of the WLS-Prairie Farmer Family Album.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08931
Notes:
Page 8 in Grace Gallup and Lucinda Crile, Bibliography on Extension Research, November 1943-1948. Library List No. 48. USDA Library, U.S. Department of Agriculture, Washington, D.C. July 1949. Digest of a master's thesis, Washington University, Washington, D.C. Report of an MS thesis, Agricultural Extension, Agriculture College, Kansas State College, Manhattan. 1947. 54 pages..
"Likely there's not a radio gal in Texas who's pulling more fan mail these days than Sybil Claire Banister, assistant Extension editor-radio and feminine voice of the Texas Farm and Home Program."
"It is fundamentally wrong to take sex sides in any situation, for goodness and badness - intelligence and moronity - are not distributed on the basis of man and woman. It is the individual who counts…"
Watson, J.A. Scott (author) and Hobbs, May Elliot (author)
Format:
Book
Publication Date:
1937
Published:
UK: Selwyn and Blount, Paternoster House, London.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25141
Notes:
287 pages., Chapter 10, The Press and the Pilgrims," describes the role of the agricultural press in the United Kingdom during the 1800s into the early 1900s and introduces some prominent agricultural writers/journalists of that period. Among them: Arthur Young, five Macdonalds (William, James, Alexander, Charles, Sandy), Archibald MacNeilage, John Chalmers Morton, James Caird, Philip Pusey, Rider Haggard, A.D. Hall.
Poem featuring a listener's reaction to an extension agent who used the technique of listening and asking questions. "The other night at meeting house, We listened quiet as a mouse, To hear a man the Council got, 'Splain runnin' farms right on the dot. Instead of talkin' how to plow, And how to feed and milk a cow, How chicken coops get filled with lice, He said he's from our own State College, That had quite a bit of knowledge, Which matched with our own common sense Would knock our losses off the fence. He said most folks is in a groove. Before their business will improve, They've got to open up their mind, And think right sharp why they're behind. He asked us questions straight and hard, And what we done to make hens lay. You'd thought to hear him ask and ask, His head was empty as a cask, But when he finished up with us, We'd never seen so smart a cuss."
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1935-03-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36851
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Page 2 in Bulletin No. 9., APA executive secretary reports on a recent news item about a newspaper that issued its first annual farm edition in tabloid form, 24 pages. The announcement goes on to say, "The section was handled by the regular staff in about ten days along with other duties." Author recalls the story about the farmer who exhibited an ostrich egg to his hens and told them that, while he wasn't scolding them for their efforts, they might take this as an example and try to do better.
Raises eight questions for ACE members: " 1) Are we glorified clerks or are we scientists? 2) What are desirable forms of publication and information materials? Scientists are demanding longer bulletins. The public is calling for shorter. 3) What should be the professional training of men and women to become agricultural and home editors? One school suggests that all that is needed in our fields is a certain facility -- we are engaged in a science -- home scientists measure success by acceptance in AP and UP. 4) Is there opportunity for research in the field of farm and home editing? 5) What is to be the future of agriculture and what leadership will the college of agriculture, the experiment stations, and the USDA be called upon to give? Together with our institutions, we must begin long-time planning. 6) What place has and will the radio have in carrying to the people the results of research? 7) How shall we measure results in our field? 8) What are we going to do about it?"
Editorial section of a North Carolina newspaper opposes those skeptical of having county agents spend their time furnishing news stories to newspapers. The information is considered valuable for readers, or it would not be used. "There is no dearth of matter to fill up columns."
