Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11605
Notes:
2 pages., Masters thesis - technical journalism, Kansas State College, Manhattan. 56 pages., Report of farmer interviews in Gear County, Kansas, assessing their readership and perceptions of agricultural publications distributed by the Agricultural Extension Service. Questions also invited their suggestions for improving access to desired agricultural information.
Ward, W.B. (author / Cornell University) and Cornell University
Format:
Report
Publication Date:
1963
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05567
Notes:
William B. Ward Collection, A statement presented before the administrative board of the Cornell Unniversity Council, New York City, November 15, 1963. 16 p.
12 pages., Online via UI e-subscription, "In this essay the perspective of Ritzer's McDonaldization of Society thesis is the starting point for developing theses about corporate communication (CorpCom). The central idea of McDonaldization is that increasing numbers of organizations are run as fast food restaurants, focusing on efficiency, calculability, predictability, and control of people. "At the same time that CorpCom departments help organizations with the McDonaldization of their organizations, they are also the ones most likely to be the first to be confronted with the irrationality that the economic rationality of the organization evokes. Stakeholders who disagree with the opinions and ideas of the organization come knocking on the door and generally that will be the door of the CorpCom professional. The irrationality of rationality, as the fifth dimension of McDonaldization, is likely to become visible and tangible in their offices. All types of tensions throughout the organization, for example, those regarding environmental, health, and other societal issues, seem to converge in the CorpCom department."
Ward, W.B. (author / Cornell University) and Cornell University
Format:
Conference paper
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05565
Notes:
William B. Ward Collection. Same as B01458, B03097, In: Communication Strategies for Rural Development. Proceedings of the Cornell-CIAT International Symposium. March 17-22, 1974. Ithaca, New York, USA. 159-172.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01585
Notes:
Pages 404-405 in Donald E. Green, A history of the Oklahoma State University Division of Agriculture. Centennial Histories Series. Oklahoma State University, Stillwater. 472 pages., Brief description of the origins and development of the Department of Agricultural Communications in the Division of Agriculture, Oklahoma State University. Includes a list of staff members and their dates of service in the Department.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: C08778
Notes:
James F. Evans Collection, In: One hundred years of agricultural research at Cornell University: a celebration of the centennial of the Hatch Act, 1887-1987.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10041
Notes:
This 1981 description is maintained in records of the Agricultural Communications Program, ACES College, University of Illinois, Urbana > "International" section > "Philippines - UPLB" file., Project file, Description of a pioneering university program in development communication through flyers and catalog descriptions.
