Reports on a national survey of the organization and operations of editorial offices in land-grant institutions. Results revealed "an utter lack of uniformity in organization and duties in the 31 institutions reporting." Summary provides three case examples of centralized and decentralized operations. Staff numbers range from 1 to 6. Also reveals institutions in which the editorial offices provide journalism teaching.
Byrnes, Francis C. (author / International Rice Research Institute, Laguna, Philippines) and International Rice Research Institute (IRRI), Laguna, Philippines
Format:
Report
Publication Date:
1966
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12229
Notes:
Francis C. Byrnes Collection, Pages 271-281in 1966 Annual Report of IRRI
Byrnes, Francis C. (author / Program Officer, International Agricultural Development Service, New York) and Program Officer, International Agricultural Development Service, New York
Format:
Conference paper
Publication Date:
1979
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05419
Notes:
Theodore Hutchcroft Collection, Mimeographed, 1979. Paper presented at the Conference of the Communication Responsibilities of the International Agricultural Research Centers, May 14-19, 1979, IRRI, Los Banos, Philippines.
"Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.