Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23349
Notes:
5 pages., Describes regulations concerning the Broadcast Media and Technology Center, Office of Communications, USDA. Covers aspects such as ownership of materials, tape duplication, letters of agreement, use of the private sector, planning of information materials and field office video materials.
"We are not going to reverse trends affecting our profession, but if we can see where they are going, we can position ourselves for the winning shot. This leads to the second point. We need to see the future clearly. I contend that many of the issues described by Whiting are in actuality indicators of two larger trends: an increasingly diverse audience and the need for universities to be more entrepreneurial." Author calls for communications departments and centers to think and act more collectively rather than individually.
Author describes these trends that involve communications programs in colleges of agriculture, extension and research programs: mission creep (to more PR), abandoning our roots (in pursuit of high rankings), communication decentralization, professional slippage (off the faculty ladder), administrative disconnect (with communications leaders), insufficient funding for strategic marketing of colleges, lack of increased communication with nonfarm audiences.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10674
Journal Title Details:
10 page
Notes:
Presented to the Agricultural Communications Section of the Southern Association of Agricultural Scientists (SAAS), January 30-February 1 in Lexington, Kentucky.
Grunig, James E. (author), Dozier, David M. (author), and Grunig, Larissa A. (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35839
Notes:
James E. Grunig Collection, Pages 231-248 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
