USA: Office of Governmental and Public Affairs, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10721
Notes:
8 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Describes 25 guidelines from a project to improve the effectiveness of USDA charts.
Gifford, Claude W. (author / Director, Office of Information, U.S. Department of Agriculture)
Format:
Speech
Publication Date:
1971-06-22
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 59 Document Number: D10723
Notes:
9 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, In his new position, author describes his perspectives about "who we work for," with what basic purpose, using what guidelines, and by what means.
Rathbone, Robert B. (author / Director, Information Division, Agricultural Research Service, U.S. Department of Agriculture)
Format:
Correspondence
Publication Date:
1973-02-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: D10739
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 3 pages.
Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Correspondence
Publication Date:
1973-09-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: D10741
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 9 pages., In a memo to the U.S. Secretary of Agriculture, author identifies elements of effective communications management within an organization. He describes steps taken to achieve it in the USDA, and responds to suggestions of an ad hoc committee.
John, Walter (author / Director, Information Services, , Extension Service, U.S. Department of Agriculture)
Format:
Correspondence
Publication Date:
1973-02-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: D10743
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 3 pages., Suggestions from Extension information specialists about content and presentation of a handbook on information for administrators of the U.S. Department of Agriculture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: D10744
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, U.S. Secretary of Agriculture's Memorandum No. 1798, signed by Earl Butz. 4 pages., Establishes the Department of Communication, USDA. Memorandum involves responsibilities, delegations of authority, and immediate actions to be taken. Replaces the current Office of Information.
Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
policy statement
Publication Date:
1974-01-01
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: D10745
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 4 pages., Considerations involved in separating the program information function of USDA from the policy information function. They focused, for example, on efforts proposed by the American Agricultural Editors' Association to "be objective in playing an educational role rather than a promotional role in explaining farm programs, referendums and related policy matters."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: D10749
Notes:
52 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection.
USA: Office of Governmental and Public Affairs, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: D10785
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Report of a special periodicals task force. 50 pages., Contains task force analyses and recommendations on each of the 26 periodicals reviewed. In each case, the task force listed the purpose, audience, some particulars about the production and distribution of the periodical, an analysis of it from the viewpoint of the task force, and recommendations.
In published issue from the "India - J. Nehru Agricultural University" file in the Agricultural Communications Program, University of Illinois., Announces what is described as the first Centre of its kind to be established anywhere in India.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11135
Notes:
From the file, "Bill Ward - Communication Centre Proposal," in the international resource file of the Agricultural Communications Program, University of Illinois., 21 pages., Report traces origins of this communication centre, basic concepts of it, the seven stages of development, administration and organization of it, short- and long-term recommendations, and future communication developments envisioned. The report includes a pictorial review of Center activities, discussion of relationship with the Extension Directorate, and examples of course outlines.
Ward, William B. (author / Cornell University), Read, Hadley (author / University of Illinois), and Colle, Royal D. (author / Cornell University)
Format:
Presentation
Publication Date:
1971
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11136
Notes:
From the "India visit 1971" file of the international programs section of the Agricultural Communications Program, University of Illinois., 24 pages., Presented at the second convention of Indian Agricultural Universities, at U.P. Agricultural University, Pantnagar, India,February 25-28, 1971
Behrens, John H. (author / Agricultural Communications, University of Illinois)
Format:
unknown
Publication Date:
1981
Published:
Indonesia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11139
Notes:
60 pages., From the file, "IPB/UW Grad Ed Project - Ag Comm Report," in the international programs file of the Agricultural Communications Program, University of Illinois., Report involving the graduate education project of the Institut Pertanian Bogor (Bogor Agricultural Institute) and the University of Wisconsin, Madison. This was U.S. Agency for International Development (AID) project 497-0290, Report Number 7., As communications consultant, Professor Behrens carried out three objectives. 1) Establish plans for the further development of an effective agricultural communications program at IPB. 2) Develop a list of commodities needed to establish a strong information and communications unit in the Information Resources Center. 3) Develop plans for further collaboration of the advisor and short-term training of IPB staff in this subjct area.
12 pages., Online via UI e-subscription, "In this essay the perspective of Ritzer's McDonaldization of Society thesis is the starting point for developing theses about corporate communication (CorpCom). The central idea of McDonaldization is that increasing numbers of organizations are run as fast food restaurants, focusing on efficiency, calculability, predictability, and control of people. "At the same time that CorpCom departments help organizations with the McDonaldization of their organizations, they are also the ones most likely to be the first to be confronted with the irrationality that the economic rationality of the organization evokes. Stakeholders who disagree with the opinions and ideas of the organization come knocking on the door and generally that will be the door of the CorpCom professional. The irrationality of rationality, as the fifth dimension of McDonaldization, is likely to become visible and tangible in their offices. All types of tensions throughout the organization, for example, those regarding environmental, health, and other societal issues, seem to converge in the CorpCom department."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11605
Notes:
2 pages., Masters thesis - technical journalism, Kansas State College, Manhattan. 56 pages., Report of farmer interviews in Gear County, Kansas, assessing their readership and perceptions of agricultural publications distributed by the Agricultural Extension Service. Questions also invited their suggestions for improving access to desired agricultural information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11765
Notes:
Online from AgriMarketing Weekly. 1 page., News of an ownership transition involving two marketing communications agencies, including one(Sage) with a variety of agricultural, animal health and business-to-business clients.
"Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.
Barnard, Kathy (author) and Fedale, Scott (author)
Format:
Paper
Publication Date:
2007-06-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25930
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 46 pages.
