Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21148
Notes:
Spring Hill Conference Center, Minneapolis, Minnesota, June 9-11. 384 pages., This report is a compilation of unedited papers, discussions and reports from concurrent workgroups presented or developed at the initial workshop of the Social Science Agricultural Agenda Project. National Center for Food and Agricultural Policy and Michigan State University provided seed money for planning the workshop.
Leith, Terri (author) and College of Agriculture and Life Sciences, North Carolina State University, Raleigh.
Format:
Article
Publication Date:
1999
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26026
Notes:
Via Perspectives On Line. 6 pages., Reports on dedication of the Butler Communication Services Building at the North Carolina State University. The building is named for the Butlers, editors/publishers of Progressive Farmer magazine.
Wahju, Juju (author), Slamet, Margono (author), Slamet, I.M. (author), Jahi, Amri (author), Evans, James F. (author), and Woodis, Raymond (author)
Format:
Report
Publication Date:
1981
Published:
Indonesia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: B01993
Notes:
From the file, "Indonesia - IPB," in the international programs files of the Agricultural Communications Program, University of Illinois., Developed by a joint study team of the Institut Pertanian Bogor (Bogor Agricultural Institute) and the University of Illinois. Conducted through financial support from the IPB/University of Wisconsin graduate education project of the U.S. Agency for International Development, Midwest Universities Consortium for International Activities (MUCIA) and International Agricultural Programs Office of the College of Agriculture, University of Illinois. 51 pages., Proposal includes 1) a definition of need and the program's academic mission, 2) administrative arrangement, 3) suggested curriculum and 10-year projection of needs in faculty space, equipment, etc., and 4) an approach for funding that outlines potential sources of funds.
Department of Information and Agricultural Journalism (author / Department of Information and Agricultural Journalism, University of Minnesota) and Department of Information and Agricultural Journalism, University of Minnesota
Format:
Report
Publication Date:
1970
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05572
Grunig, James E. (author), Dozier, David M. (author), and Grunig, Larissa A. (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35839
Notes:
James E. Grunig Collection, Pages 231-248 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09593
Notes:
Delmar Hatesohl Collection, Correspondence with colleagues about plans for communications work of the Kenya Agricultural Research Institute. Reference value extends beyond the organization involved. 2 pages.
Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Report
Publication Date:
Circa 1975
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10718
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 3 pages., Detailed listing of more than 40 information services provided by the Office of Communication for varied audiences, including policy makers, producers, consumers, and others. Includes counts and audience sizes of many media services, from daily phone calls to the annual Yearbook of Agriculture. Specific year(s) involved are not identified.
Noordhoff, L.J. (author) and American Association of Agricultural College Editors
Format:
Report
Publication Date:
1952
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05696
Notes:
5 pages., Francis C. Byrnes Collection, final report B02342
See also B05691-B05698., Includes preliminary report supplement, conference reports, list of USDA materials sent to state extension services, and program development conference outline.
Whiting, Larry R. (author / Agricultural Communication, Ohio State University)
Format:
Presentation
Publication Date:
2005-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22334
Notes:
Acceptance speech for Professional Award of the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) at the annual conference, San Antonio, Texas, June 2005. 2 pages., Identifies some contemporary issues involving agricultural communications programs (academic and communications support) in land-grant universities.
Recognizes the career and contributions of "one of the pioneers in the use of communication for development, a relatively new discipline on the development scene."
Brien, John P. (author) and University of Queensland, Brisbane, Queensland, Australia.
Format:
Thesis
Publication Date:
2006-12
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26760
Notes:
Thesis submitted for the degree of Doctor of Agricultural Science, Faculty of Natural Resources, Agriculture and Veterinary Science, University of Queensland. 212 pages., Body of research literature contributed by the author during a 50-year academic career. Contains refereed and non-refereed papers, together with major conference presentations, made over several decades, dealing with matters such as communication and extension processes, organization, communication channels and target audience reception.
USA: Office of Governmental and Public Affairs, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: D10785
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Report of a special periodicals task force. 50 pages., Contains task force analyses and recommendations on each of the 26 periodicals reviewed. In each case, the task force listed the purpose, audience, some particulars about the production and distribution of the periodical, an analysis of it from the viewpoint of the task force, and recommendations.
Fleming, Richard L. (author) and Department of Agricultural Communications, Institute of Agriculture and Natural Resources, University of Nebraska, Lincoln
Format:
Journal article
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02316
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02016
Notes:
Pages 231-240 in J.B. Ambekar (ed.), Agricultural communication and sustainable development. Shruti Publications, Jaipur, India. 279 pages., Examines these grass-root level vocational training institutions designed to bridge the gap between available agricultural technologies and their application for increased production.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00812
Notes:
Pages 45-48 in Report of the sensitisation workshop on rural radio for policy and decision makers in east and southern Africa, Lilongwe, Malawi, April 26-29 2005. Food and Agriculture Organization of the United Nations, Rome, Italy. 90 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11765
Notes:
Online from AgriMarketing Weekly. 1 page., News of an ownership transition involving two marketing communications agencies, including one(Sage) with a variety of agricultural, animal health and business-to-business clients.
Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
policy statement
Publication Date:
1974-01-01
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: D10745
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 4 pages., Considerations involved in separating the program information function of USDA from the policy information function. They focused, for example, on efforts proposed by the American Agricultural Editors' Association to "be objective in playing an educational role rather than a promotional role in explaining farm programs, referendums and related policy matters."
Reports results of a national survey among experiment station editors about their present information organization and their suggestions about how they would like their present setup changed for more efficient operation. Seventy-eight percent cast their vote for a coordinated setup (involving agricultural research, extension and possibly resident instruction). Fifty-four percent of respondents operated currently in a coordinated setup and like it; 24 percent operated in a decentralized arrangement but wanted to change.
"We are not going to reverse trends affecting our profession, but if we can see where they are going, we can position ourselves for the winning shot. This leads to the second point. We need to see the future clearly. I contend that many of the issues described by Whiting are in actuality indicators of two larger trends: an increasingly diverse audience and the need for universities to be more entrepreneurial." Author calls for communications departments and centers to think and act more collectively rather than individually.
John, Walter (author / Director, Information Services, , Extension Service, U.S. Department of Agriculture)
Format:
Correspondence
Publication Date:
1973-02-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: D10743
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 3 pages., Suggestions from Extension information specialists about content and presentation of a handbook on information for administrators of the U.S. Department of Agriculture.
USA: Office of Information, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07273
Notes:
Hal R. Taylor Collection, 8 pages., Author offers suggestions for addressing confusion that existed concerning purposes, goals and means of accomplishing those goals in connection with monthly visual information meetings with agencies of the U.S. Department of Agriculture.
White, Maurice E. (author) and American Association of Agricultural College Editors (AAACE).
Format:
Research report
Publication Date:
1978
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27292
Notes:
15 pages., Findings of a national survey of teaching and research activities among AAACE members (or information staffs) at 47 land grant institutions, including Puerto Rico. Report also includes listings of courses taught and titles of research projects. More than 38 percent (18 of 47) of responding institutions were teaching undergraduate courses. 30% (14 of 47) had conducted communications research projects during the past 5 years.
Agricultural Communications faculty (author / University of Illinois)
Format:
Project files
Publication Date:
1982-01-01
Published:
Pakistan: Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10034
Notes:
The project file is maintained in records of the Agricultural Communications Program, University of Illinois > "International" section > "Pakistan - TIPAN" file folder., This project file describes formation and early activities of the Office of Agricultural Communications, College of Agriculture, University of Illinois participation in the Northwest Frontier Province in Pakistan. This $15.2 million project, funded by the U.S. Agency for International Development, was a collaborative effort with the Northwest Frontier Province Agricultural University. Agricultural communications faculty and staff members were involved in several initiatives, including development of courses and curricula, a learning resources center, and a continuing education center.
Reports on a national survey of the organization and operations of editorial offices in land-grant institutions. Results revealed "an utter lack of uniformity in organization and duties in the 31 institutions reporting." Summary provides three case examples of centralized and decentralized operations. Staff numbers range from 1 to 6. Also reveals institutions in which the editorial offices provide journalism teaching.
Hampson, Karen (author) and Ingevall, Anita (author)
Format:
Paper
Publication Date:
2006-05-21
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24485
Notes:
Retrieved July 5, 2006, Conference sponsored by the International Association for Agricultural Information Specialists (IAALD) in Nairobi, Kenya, May 21-26, 2006. Via Livelihoods Connect. 8 pages., Conference theme: "Managing agricultural information for sustainable food security and improved livelihoods in Africa."
Dada, G.O.B. (author / Forestry Research Institute of Nigeria, Ibadan, Nigeria) and Forestry Research Institute of Nigeria, Ibadan, Nigeria
Format:
Conference paper
Publication Date:
1984
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01057
Notes:
Phase 2; Evans, In: Moeller, G.H. and Seal, D.T., eds., Technology transfer in forestry : proceedings of a meeting of the International Union of Forestry Research Organizations, subject group s608; 1983 25 July - 1 August. London : Great Britain Forestry Commission, 1984. (Forestry Commission Bulletin No. 61) p. 24-30.
This article is maintained in files of the Agricultural Communications Program, University of Illinois > "International" section > "Rockwood newsletter" file., Author's newsletter to fellow editors and communicators associated with international agricultural research centers (IARCs)., Reader and author discuss challenges of preparing annual reports.
Survey report at annual AAACE meeting. "About 40 per cent of the county extension agents now furnish extension information to their local newspapers regularly, only a very few altogether neglecting to do so, but there is a distinct need for editorial training for agents." Among the training means proposed: journalism courses for prospective agents while in college, state news-writing training meetings held by the college editor for county agents, correspondence courses in news writing, and bulletins on news writing. American Association of Agricultural College Editors.
Meyer, W.P. (author), Schlup, L.A. (author), and U.S. Department of Agriculture, American Association of Agricultural College Editors
Format:
Report
Publication Date:
1952
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05695
Notes:
36 pages., Francis C. Byrnes Collection, final report B02342
See also B05691-B05698., Includes preliminary report supplement, conference reports, list of USDA materials sent to state extension services, and program development conference outline.
Byrnes, Francis C. (author / Program Officer, International Agricultural Development Service, New York) and Program Officer, International Agricultural Development Service, New York
Format:
Conference paper
Publication Date:
1979
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05419
Notes:
Theodore Hutchcroft Collection, Mimeographed, 1979. Paper presented at the Conference of the Communication Responsibilities of the International Agricultural Research Centers, May 14-19, 1979, IRRI, Los Banos, Philippines.
"Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.
Brief summary of a talk by F.E. Balmer, Extension Service, State College of Washington, at the 1931 AAACE meeting in Corvallis, Oregon. American Association of Agricultural College Editors.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08012
Notes:
John L. Woods Collection, Overhead visuals describing StratComm resources of Chemonics International, Inc., for development assistance projects. 15 overhead visuals.
Barnard, Kathy (author) and Fedale, Scott (author)
Format:
Paper
Publication Date:
2007-06-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25930
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 46 pages.
Author describes these trends that involve communications programs in colleges of agriculture, extension and research programs: mission creep (to more PR), abandoning our roots (in pursuit of high rankings), communication decentralization, professional slippage (off the faculty ladder), administrative disconnect (with communications leaders), insufficient funding for strategic marketing of colleges, lack of increased communication with nonfarm audiences.
Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana-Champaign.
Format:
Audio cassette
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00730
Notes:
From Geoffrey Moss, Wellington, New Zealand., Audio program produced by associates in the Office of Agricultural Communications at the occasion of the retirement of Prof. Hadley Read, Office of Agricultural Communications, College of Agriculture, University of Illinois at Urbana-Champaign.
Rhea, Steve (author), Broadhead, Dean (author), Guse, Greg (author), Johnson, Phil (author), Kovac, F. Peter (author), Wilhelm, Bob (author), Skinner, Kori (author), Tessmann, Marcy (author), Camden, Ann Gottbrath (author), and Turley, Michael (author)
Format:
Journal article
Publication Date:
2009-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29104
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09911
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint
