12 pages., Online via UI e-subscription, "In this essay the perspective of Ritzer's McDonaldization of Society thesis is the starting point for developing theses about corporate communication (CorpCom). The central idea of McDonaldization is that increasing numbers of organizations are run as fast food restaurants, focusing on efficiency, calculability, predictability, and control of people. "At the same time that CorpCom departments help organizations with the McDonaldization of their organizations, they are also the ones most likely to be the first to be confronted with the irrationality that the economic rationality of the organization evokes. Stakeholders who disagree with the opinions and ideas of the organization come knocking on the door and generally that will be the door of the CorpCom professional. The irrationality of rationality, as the fifth dimension of McDonaldization, is likely to become visible and tangible in their offices. All types of tensions throughout the organization, for example, those regarding environmental, health, and other societal issues, seem to converge in the CorpCom department."
Wahju, Juju (author), Slamet, Margono (author), Slamet, I.M. (author), Jahi, Amri (author), Evans, James F. (author), and Woodis, Raymond (author)
Format:
Report
Publication Date:
1981
Published:
Indonesia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: B01993
Notes:
From the file, "Indonesia - IPB," in the international programs files of the Agricultural Communications Program, University of Illinois., Developed by a joint study team of the Institut Pertanian Bogor (Bogor Agricultural Institute) and the University of Illinois. Conducted through financial support from the IPB/University of Wisconsin graduate education project of the U.S. Agency for International Development, Midwest Universities Consortium for International Activities (MUCIA) and International Agricultural Programs Office of the College of Agriculture, University of Illinois. 51 pages., Proposal includes 1) a definition of need and the program's academic mission, 2) administrative arrangement, 3) suggested curriculum and 10-year projection of needs in faculty space, equipment, etc., and 4) an approach for funding that outlines potential sources of funds.
Ward, W.B. (author / Cornell University) and Cornell University
Format:
Report
Publication Date:
1963
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05567
Notes:
William B. Ward Collection, A statement presented before the administrative board of the Cornell Unniversity Council, New York City, November 15, 1963. 16 p.
Ward, W.B. (author / Cornell University) and Cornell University
Format:
Conference paper
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05565
Notes:
William B. Ward Collection. Same as B01458, B03097, In: Communication Strategies for Rural Development. Proceedings of the Cornell-CIAT International Symposium. March 17-22, 1974. Ithaca, New York, USA. 159-172.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: C08778
Notes:
James F. Evans Collection, In: One hundred years of agricultural research at Cornell University: a celebration of the centennial of the Hatch Act, 1887-1987.
Ward, William B. (author / Cornell University), Read, Hadley (author / University of Illinois), and Colle, Royal D. (author / Cornell University)
Format:
Presentation
Publication Date:
1971
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11136
Notes:
From the "India visit 1971" file of the international programs section of the Agricultural Communications Program, University of Illinois., 24 pages., Presented at the second convention of Indian Agricultural Universities, at U.P. Agricultural University, Pantnagar, India,February 25-28, 1971
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11135
Notes:
From the file, "Bill Ward - Communication Centre Proposal," in the international resource file of the Agricultural Communications Program, University of Illinois., 21 pages., Report traces origins of this communication centre, basic concepts of it, the seven stages of development, administration and organization of it, short- and long-term recommendations, and future communication developments envisioned. The report includes a pictorial review of Center activities, discussion of relationship with the Extension Directorate, and examples of course outlines.
