Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11135
Notes:
From the file, "Bill Ward - Communication Centre Proposal," in the international resource file of the Agricultural Communications Program, University of Illinois., 21 pages., Report traces origins of this communication centre, basic concepts of it, the seven stages of development, administration and organization of it, short- and long-term recommendations, and future communication developments envisioned. The report includes a pictorial review of Center activities, discussion of relationship with the Extension Directorate, and examples of course outlines.
Ward, William B. (author / Cornell University), Read, Hadley (author / University of Illinois), and Colle, Royal D. (author / Cornell University)
Format:
Presentation
Publication Date:
1971
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11136
Notes:
From the "India visit 1971" file of the international programs section of the Agricultural Communications Program, University of Illinois., 24 pages., Presented at the second convention of Indian Agricultural Universities, at U.P. Agricultural University, Pantnagar, India,February 25-28, 1971
Behrens, John H. (author / Agricultural Communications, University of Illinois)
Format:
unknown
Publication Date:
1981
Published:
Indonesia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11139
Notes:
60 pages., From the file, "IPB/UW Grad Ed Project - Ag Comm Report," in the international programs file of the Agricultural Communications Program, University of Illinois., Report involving the graduate education project of the Institut Pertanian Bogor (Bogor Agricultural Institute) and the University of Wisconsin, Madison. This was U.S. Agency for International Development (AID) project 497-0290, Report Number 7., As communications consultant, Professor Behrens carried out three objectives. 1) Establish plans for the further development of an effective agricultural communications program at IPB. 2) Develop a list of commodities needed to establish a strong information and communications unit in the Information Resources Center. 3) Develop plans for further collaboration of the advisor and short-term training of IPB staff in this subjct area.
12 pages., Online via UI e-subscription, "In this essay the perspective of Ritzer's McDonaldization of Society thesis is the starting point for developing theses about corporate communication (CorpCom). The central idea of McDonaldization is that increasing numbers of organizations are run as fast food restaurants, focusing on efficiency, calculability, predictability, and control of people. "At the same time that CorpCom departments help organizations with the McDonaldization of their organizations, they are also the ones most likely to be the first to be confronted with the irrationality that the economic rationality of the organization evokes. Stakeholders who disagree with the opinions and ideas of the organization come knocking on the door and generally that will be the door of the CorpCom professional. The irrationality of rationality, as the fifth dimension of McDonaldization, is likely to become visible and tangible in their offices. All types of tensions throughout the organization, for example, those regarding environmental, health, and other societal issues, seem to converge in the CorpCom department."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D11605
Notes:
2 pages., Masters thesis - technical journalism, Kansas State College, Manhattan. 56 pages., Report of farmer interviews in Gear County, Kansas, assessing their readership and perceptions of agricultural publications distributed by the Agricultural Extension Service. Questions also invited their suggestions for improving access to desired agricultural information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11765
Notes:
Online from AgriMarketing Weekly. 1 page., News of an ownership transition involving two marketing communications agencies, including one(Sage) with a variety of agricultural, animal health and business-to-business clients.
"Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.
Barnard, Kathy (author) and Fedale, Scott (author)
Format:
Paper
Publication Date:
2007-06-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25930
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 46 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25989
Notes:
4 pages., Reports on activities and contributions of some professional communicators who have worked with International Agricultural Research Centers (IARCs) and the Consultative Group on International Agricultural Research (CGIAR) during the past half century.
Leith, Terri (author) and College of Agriculture and Life Sciences, North Carolina State University, Raleigh.
Format:
Article
Publication Date:
1999
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26026
Notes:
Via Perspectives On Line. 6 pages., Reports on dedication of the Butler Communication Services Building at the North Carolina State University. The building is named for the Butlers, editors/publishers of Progressive Farmer magazine.
Brien, John P. (author) and University of Queensland, Brisbane, Queensland, Australia.
Format:
Thesis
Publication Date:
2006-12
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26760
Notes:
Thesis submitted for the degree of Doctor of Agricultural Science, Faculty of Natural Resources, Agriculture and Veterinary Science, University of Queensland. 212 pages., Body of research literature contributed by the author during a 50-year academic career. Contains refereed and non-refereed papers, together with major conference presentations, made over several decades, dealing with matters such as communication and extension processes, organization, communication channels and target audience reception.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26762
Notes:
Reprinted as pages 69-86 in John P. Brien, "Research contributions in agricultural extension and communication," a thesis submitted for the Degree of Doctor of Agricultural Science, Faculty of Natural Resources, Agriculture and Veterinary Science, University of Queensland., Presented at the 59th annual meeting of the American Association of Agricultural College Editors, Honolulu, Hawaii, 1975.
White, Maurice E. (author) and American Association of Agricultural College Editors (AAACE).
Format:
Research report
Publication Date:
1978
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27292
Notes:
15 pages., Findings of a national survey of teaching and research activities among AAACE members (or information staffs) at 47 land grant institutions, including Puerto Rico. Report also includes listings of courses taught and titles of research projects. More than 38 percent (18 of 47) of responding institutions were teaching undergraduate courses. 30% (14 of 47) had conducted communications research projects during the past 5 years.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27621
Notes:
Presented at the dedication of Hiram Smith Hall, new home of the Department of Life Sciences Communication, University of Wisconsin, Madison, April 20, 2008. 6 pages.
Posted at http://www.agrimarketingdigital.com/?iid=9297, Page 5 in 2008 Agribusiness Employer Guide, a special supplement of Agri Marketing magazine. Describes DTN, "an innovator in the production and delivedry of news and information since 1984."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29007
Notes:
Via infOpinions. 2 pages., Author describes expansion in services provided by ZimmComm Communications, which provides information services to agribusiness companies and other clients.
Rhea, Steve (author), Broadhead, Dean (author), Guse, Greg (author), Johnson, Phil (author), Kovac, F. Peter (author), Wilhelm, Bob (author), Skinner, Kori (author), Tessmann, Marcy (author), Camden, Ann Gottbrath (author), and Turley, Michael (author)
Format:
Journal article
Publication Date:
2009-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29104
Listing of the 30 largest agencies whose clients are selling products and services to agricultural producers and those involved in the industry and the rural lifestyle market.
Recognizes the career and contributions of "one of the pioneers in the use of communication for development, a relatively new discipline on the development scene."
Grunig, James E. (author), Dozier, David M. (author), and Grunig, Larissa A. (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35839
Notes:
James E. Grunig Collection, Pages 231-248 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00728
Notes:
From Gerald Moss, Wellington, New Zealand., Audio letter from Prof. Hadley Read, emeritus head, Office of Agricultural Communications, University of Illinois, to international colleague, Geoffrey Moss in Wellington, New Zealand.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00729
Notes:
From Geoffrey Moss, Willington, New Zealand., Audio letter to a colleague, Prof. Hadley Read, emeritus head, Office of Agricultural Communications, University of Illinois, Urbana-Champaign.
Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana-Champaign.
Format:
Audio cassette
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00730
Notes:
From Geoffrey Moss, Wellington, New Zealand., Audio program produced by associates in the Office of Agricultural Communications at the occasion of the retirement of Prof. Hadley Read, Office of Agricultural Communications, College of Agriculture, University of Illinois at Urbana-Champaign.
