"Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11765
Notes:
Online from AgriMarketing Weekly. 1 page., News of an ownership transition involving two marketing communications agencies, including one(Sage) with a variety of agricultural, animal health and business-to-business clients.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09911
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint
Wirth, Mary (author / Pennsylvania State University), North, Elizabeth (author / Mississippi State University), and Borger, Ruth (author / University of Florida)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09913
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 31 pages. PowerPoint.
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06646
Notes:
Commentary in the "ACE Retiree Update" newsletter. 4 pages., Features life, career and contributions of C. R. Elder, former Extension Editor and Iowa State College Director of Information.
Corder, Jessica (author) and Irlbeck, Erica (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08130
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS), in San Antonio, Texas, February 7-8, 2016. 20 pages.
Young, Jeff (author), Burgy, Beth (author), Fleck, Laurie (author), Perrin, Mark (author), Oliver, Tim (author), Steever, Sara (author), Martin, Diane (author), and Hansen, Dave (author)
Format:
Journal article
Publication Date:
2015-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06160
12 pages., Online via UI e-subscription, "In this essay the perspective of Ritzer's McDonaldization of Society thesis is the starting point for developing theses about corporate communication (CorpCom). The central idea of McDonaldization is that increasing numbers of organizations are run as fast food restaurants, focusing on efficiency, calculability, predictability, and control of people. "At the same time that CorpCom departments help organizations with the McDonaldization of their organizations, they are also the ones most likely to be the first to be confronted with the irrationality that the economic rationality of the organization evokes. Stakeholders who disagree with the opinions and ideas of the organization come knocking on the door and generally that will be the door of the CorpCom professional. The irrationality of rationality, as the fifth dimension of McDonaldization, is likely to become visible and tangible in their offices. All types of tensions throughout the organization, for example, those regarding environmental, health, and other societal issues, seem to converge in the CorpCom department."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06515
Notes:
6 pages., Responses to questions for an oral history project sponsored by the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01948
Notes:
Summary of a presentation at the annual conference of the Association of Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), Annapolis, Maryland, June 14, 2012. 1 page., Dean and Director of the College of Agricultural and Environmental Sciences, University of Georgia, urges educational communicators to serve as strategic advisors to deans and other administrators in addressing issues and opportunities. Communicators uniquely span the range of interests of departments and colleges in which they work.
Goodwin, Joy N. (author), Davis, Andrea (author), and Telg, Ricky W. (author)
Format:
Paper
Publication Date:
2012-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01527
Notes:
Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 18 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02016
Notes:
Pages 231-240 in J.B. Ambekar (ed.), Agricultural communication and sustainable development. Shruti Publications, Jaipur, India. 279 pages., Examines these grass-root level vocational training institutions designed to bridge the gap between available agricultural technologies and their application for increased production.
Listing of the 30 largest agencies whose clients are selling products and services to agricultural producers and those involved in the industry and the rural lifestyle market.
Rhea, Steve (author), Broadhead, Dean (author), Guse, Greg (author), Johnson, Phil (author), Kovac, F. Peter (author), Wilhelm, Bob (author), Skinner, Kori (author), Tessmann, Marcy (author), Camden, Ann Gottbrath (author), and Turley, Michael (author)
Format:
Journal article
Publication Date:
2009-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29104
Recognizes the career and contributions of "one of the pioneers in the use of communication for development, a relatively new discipline on the development scene."
Posted at http://www.agrimarketingdigital.com/?iid=9297, Page 5 in 2008 Agribusiness Employer Guide, a special supplement of Agri Marketing magazine. Describes DTN, "an innovator in the production and delivedry of news and information since 1984."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27621
Notes:
Presented at the dedication of Hiram Smith Hall, new home of the Department of Life Sciences Communication, University of Wisconsin, Madison, April 20, 2008. 6 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25989
Notes:
4 pages., Reports on activities and contributions of some professional communicators who have worked with International Agricultural Research Centers (IARCs) and the Consultative Group on International Agricultural Research (CGIAR) during the past half century.
Barnard, Kathy (author) and Fedale, Scott (author)
Format:
Paper
Publication Date:
2007-06-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25930
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 46 pages.
Brien, John P. (author) and University of Queensland, Brisbane, Queensland, Australia.
Format:
Thesis
Publication Date:
2006-12
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26760
Notes:
Thesis submitted for the degree of Doctor of Agricultural Science, Faculty of Natural Resources, Agriculture and Veterinary Science, University of Queensland. 212 pages., Body of research literature contributed by the author during a 50-year academic career. Contains refereed and non-refereed papers, together with major conference presentations, made over several decades, dealing with matters such as communication and extension processes, organization, communication channels and target audience reception.
Hampson, Karen (author) and Ingevall, Anita (author)
Format:
Paper
Publication Date:
2006-05-21
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24485
Notes:
Retrieved July 5, 2006, Conference sponsored by the International Association for Agricultural Information Specialists (IAALD) in Nairobi, Kenya, May 21-26, 2006. Via Livelihoods Connect. 8 pages., Conference theme: "Managing agricultural information for sustainable food security and improved livelihoods in Africa."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00812
Notes:
Pages 45-48 in Report of the sensitisation workshop on rural radio for policy and decision makers in east and southern Africa, Lilongwe, Malawi, April 26-29 2005. Food and Agriculture Organization of the United Nations, Rome, Italy. 90 pages.
