Ward, William B. (author / Cornell University), Read, Hadley (author / University of Illinois), and Colle, Royal D. (author / Cornell University)
Format:
Presentation
Publication Date:
1971
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11136
Notes:
From the "India visit 1971" file of the international programs section of the Agricultural Communications Program, University of Illinois., 24 pages., Presented at the second convention of Indian Agricultural Universities, at U.P. Agricultural University, Pantnagar, India,February 25-28, 1971
Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Correspondence
Publication Date:
1973-09-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: D10741
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 9 pages., In a memo to the U.S. Secretary of Agriculture, author identifies elements of effective communications management within an organization. He describes steps taken to achieve it in the USDA, and responds to suggestions of an ad hoc committee.
12 pages., Online via UI e-subscription, "In this essay the perspective of Ritzer's McDonaldization of Society thesis is the starting point for developing theses about corporate communication (CorpCom). The central idea of McDonaldization is that increasing numbers of organizations are run as fast food restaurants, focusing on efficiency, calculability, predictability, and control of people. "At the same time that CorpCom departments help organizations with the McDonaldization of their organizations, they are also the ones most likely to be the first to be confronted with the irrationality that the economic rationality of the organization evokes. Stakeholders who disagree with the opinions and ideas of the organization come knocking on the door and generally that will be the door of the CorpCom professional. The irrationality of rationality, as the fifth dimension of McDonaldization, is likely to become visible and tangible in their offices. All types of tensions throughout the organization, for example, those regarding environmental, health, and other societal issues, seem to converge in the CorpCom department."
Ward, W.B. (author / Cornell University) and Cornell University
Format:
Conference paper
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05565
Notes:
William B. Ward Collection. Same as B01458, B03097, In: Communication Strategies for Rural Development. Proceedings of the Cornell-CIAT International Symposium. March 17-22, 1974. Ithaca, New York, USA. 159-172.
Quebral, Nora C. (author / Professor, Institute of Development Communication, College of Agriculture, University of Philippines at Los Banos) and Professor, Institute of Development Communication, College of Agriculture, University of Philippines at Los Banos
Format:
Book
Publication Date:
1988
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C03677
Notes:
James F. Evans Collection; Contains Table of Contents and Forward only, Laguna, Philippines : College of Agriculture, University of Philippines at Los Banos, 1988. 179 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11135
Notes:
From the file, "Bill Ward - Communication Centre Proposal," in the international resource file of the Agricultural Communications Program, University of Illinois., 21 pages., Report traces origins of this communication centre, basic concepts of it, the seven stages of development, administration and organization of it, short- and long-term recommendations, and future communication developments envisioned. The report includes a pictorial review of Center activities, discussion of relationship with the Extension Directorate, and examples of course outlines.
