Reisner, Ann (author / Assistant Professor of Agriculture, Department of Agriculture, University of Illinois at Urbana-Champaign) and Assistant Professor of Agriculture, Department of Agriculture, University of Illinois at Urbana-Champaign
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04138
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D09985
Notes:
This paper abstract is maintained in ACDC storage As part of Document Number D09983, From the files of the Agricultural Communications Program, University of Illinois, Urbana-Champaign. Pages 25-61 in Workshop on communications linkages between national programs and international agricultural organizations. Cali, Colombia, April 14-18,1986.
Ratne, Malicca (author), Woods, John L. (author), and UNDP Asia and Pacific Programme for Development Training and Communication Planning; UNDP Asia and Pacific Programme for Development Training and Communication Planning
Format:
Report
Publication Date:
1981-08
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03697
Notes:
Mason E. Miller Collection, Bangkok, Thailand : UNDP Asia and Pacific Programme for Development Training and Communication Planning, 1981. 16 p. (DTCP Research Report DRR 801)
Lockaby, Jacqui (author), Akers, Cindy (author), and Montgomery-White, Michelle (author)
Format:
Paper
Publication Date:
2001
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24764
Notes:
Retrieved October 1, 2006, Presented at a conference, "Shifting perspectives: agricultural education's commitment to excellence," Fort Worth, Texas, January 27-30, 2001. 11 pages., "Ths study found that 67% of the teachers had little or no experience in the field of agricultural communications, but they agreed the competencies related to communication techniques and procedures should be incorporated in the agricultural communications curriculum."
National Project in Agricultural Communications {NPAC} (author)
Format:
Brochure
Publication Date:
1955
Published:
USA: National Project in Agricultural Communications (NPAC), Michigan State University, East Lansing.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07241
Notes:
Hal R.Taylor Collection, 8 pages., Brochure used to introduce the Communications Training Program of the National Project in Agricultural Communications (NPAC), headquartered at Michigan State University, East Lansing.
Raises eight questions for ACE members: " 1) Are we glorified clerks or are we scientists? 2) What are desirable forms of publication and information materials? Scientists are demanding longer bulletins. The public is calling for shorter. 3) What should be the professional training of men and women to become agricultural and home editors? One school suggests that all that is needed in our fields is a certain facility -- we are engaged in a science -- home scientists measure success by acceptance in AP and UP. 4) Is there opportunity for research in the field of farm and home editing? 5) What is to be the future of agriculture and what leadership will the college of agriculture, the experiment stations, and the USDA be called upon to give? Together with our institutions, we must begin long-time planning. 6) What place has and will the radio have in carrying to the people the results of research? 7) How shall we measure results in our field? 8) What are we going to do about it?"
10 pages, Extension faculty are tasked with developing and communicating educational programs to local clientele, and communication skills are a considerable piece of the Extension faculty job. Thus, UF/IFAS Extension included a communication portion to the on-board training for newly hired Extension faculty to develop their design skills so they can more effectively communicate through their educational and marketing materials. We used Rogers’ (2003) innovation-decision process to assess Florida early career Extension faculty’s adoption of design principles after completion of the 2019 UF/IFAS Extension Faculty Development Academy. Thirty-two Extension faculty completed the spring and fall sessions of the Academy. A mixed methods approach was utilized to gather survey data at the immediate completion of the Academy and qualitative, telephone interview data four to five months after completing the Academy. The faculty retrospectively perceived they increased their knowledge about design principles. They had an overwhelmingly positive attitude about learning design principles to better their communication efforts, but they decided not to fully adopt design principles in their work as other information and elements of learning their job took precedent.
