"...public relations practitioners are not clear about their potential contribution to organizational value and success, and may be prone to be exploited by the 'real' spin doctors - managers with little or no ethical conscience."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06191
Notes:
Locate in file folder for Document No. D06187, Pages 56-59 in L. Johnson, Alhassan WS Anthony V. and P. Rudelsheim (eds.), 2011. Agricultural biotechnology in Africa: stewardship case studies. Forum for Agricultural Research in Africa, Accra,Ghana. 60 pages., Authors emphasize the importance of having integrated communication and awareness training programmes for all players in the product life cycle.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06190
Notes:
See original document in file for Document D06187, Pages 41-46 in L. Johnson, Alhassan WS Anthony V, and P. Rudelsheim (eds.), 2011, Agricultural Biotechnology in Africa: stewardship case studies. Forum for Agricultural Research in Africa. 60 pages., Emphasizes need for communications training of staff in an agricultural research organization.
