Axinn, George H. (author / Michigan State University, East Lansing)
Format:
Paper
Publication Date:
1968-08-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22640
Notes:
Paper presented at annual meeting of The Rural Sociological Society, Hotel Somerset, Boston, Mass., USA, Aug. 26, 1968, This paper describes a five-component system with ten major internal linkages which may be used as a model for studying information flow in any rural agricultural social system. The major components are production, supply, marketing, research and extension/education. In addition, definitions are offered of the crucial variables affecting efficiency and effectiveness of communication via the linkages. Audience, message, channel, treatment and impact are described. Based on the system model and the defined variables, simple mathematical formulas are given which illustrate the relationships in impact and efficiency, and which may be used in computer simulation of information flow, or in planning change, in any rural social system.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: C08752
Notes:
Larry Whiting Collection, Buford, J.A., Bedeian, A.G. & Lindner, J.R. (ed) Management in Extension. 3rd edition. 1995. Ohio State University Extension.
Brennen, P.W. (author / Health Science Library, School of Medicine, University of South Dakota) and Health Science Library, School of Medicine, University of South Dakota
Format:
Journal article
Publication Date:
1975
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00431
Havelock, Ronald G. (author), Guskin, Alan (author), Frohman, Mark (author), Havelock, Mary (author), Hill, Marjorie (author), Huber, Janet (author), and Center for Research on Utilization of Scientific Knowledge, Institute for Social Research
Format:
Book
Publication Date:
1971
Published:
USA: The University of Michigan, Ann Arbor, Michigan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19260
