Kroupa, Engene A. (author) and Evans, James (author)
Format:
Paper
Publication Date:
1973-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10661
Notes:
Eugene A. Kroupa Collection, Paper presented at the 57th annual conference of the American Association of Agricultural College Editors in Guelph, Ontario, Canada, July 8-11, 1973. 12 pages., Description and summary of findings from a survey among professionals in various sectors of the agricultural journalism and communications career field. Respondents were invited to identify courses they consider important in this career field.
11 pages., Article # 4FEA3, via online journal, Leadership development, service learning, place-based education, and economic revitalization are topics relevant to Extension. We performed an evaluation to determine whether a place-based leadership program in Clermont County, Ohio, helps students develop leadership skills and encourages their return to the community. Program evaluation data collected via a web-based survey indicated that 80% of youths planned to return to the area to live and work, an action that would contribute to revitalization of the community. Extension professionals can use findings from our evaluation as a basis for improving existing programs, structuring new youth leadership initiatives, and communicating the value of place-based youth leadership programs to stakeholders.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09597
Notes:
Delmar Hatesohl Collection, 1 page., Resource for a consultation with the Kenya Agricultural Research Institute, Nairobi, regarding development and operation of a communications unit. Provides reference value beyond that specific organization. 1 page.
Via online journal., Creating unique stories through storytelling as a way to stage extraordinary experiences has become increasingly important in the tourism industry, particularly in experience-based activities such as farm tourism. However, limited resources and the lack of knowledge of the experiencescape suggest that many farm tourism operators struggle to integrate the experiencescape as part of storytelling. The research method chosen was an explorative study with the use of semi-structured in-depth interviews with key farm tourism operators in the Inland region in Norway. How stories and concepts are created is dependent on the resources available, the perception of authenticity, the history of the farm as well as the environment. Storytelling can be facilitated through tangible elements in the experiencescape such as the physical environment as well as intangible elements including the interaction and dynamics between the host and guest. The farmer or the person telling the story also need to possess certain skills, engagement, and interest in order to be committed to deliver the story or the concept. Essentially, the farmer becomes a part of the product and the experience.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11827
Notes:
Printed pages in ACDC file include only the cover, abstract, citation details, and discussion section., Thesis in partial fulfillment of a Master's thesis, Texas A&M University, College Station, Texas., The purpose of this study was to determine Texas Public Relations Association(TPRA) members' perception of the word agriculture and how that perception influences perceptions of the skills and qualifications of graduates from agricultural communications and journalism (AGCJ) programs. A researcher-developed electronic questionnaire was used for data collection. Of accessible population of 148 TPRA members, 83 responded to the questionnaire, yielding a response rate of 56.08%.This descriptive study found that TPRA members did not have a negative perception of agriculture or the AGCJ major, but there was a lack of awareness of the AGCJ major and respondents had low self-perceived agricultural knowledge. Writing, interpersonal skills, public relations, editing, and media relations were considered to be the five most important skills in the public relations profession; however, AGCJ graduates were perceived to be only somewhat competent in these skills. Respondents ranked AGCJ as seventh of eight majors according to how well prepared graduates were perceived to be for entry-level public relations positions. Results indicated a positive correlation between awareness of the AGCJ major and perception of the major; therefore, the lack of awareness influenced the less positive perception of the major.
