Mazumdar, A.K. (author), Nand, Hira (author), Pathak, S. (author), Sohal, T. S. (author), Rani, Asha (author), Malaviya, A. (author), Kakoty, H.N. (author), Chowdhary, Mukesh (author), and Makhija, V.K. (author)
Format:
Journal article
Publication Date:
1986-12
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23054
Morgan, A. Christian (author / University of Georgia)
Format:
Conference paper
Publication Date:
2009-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30400
Notes:
Paper presented in the Agricultural Communications Section, annual meeting of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 3, 2009.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30399
Notes:
Paper presented in the Agricultural Communications Section, annual meeting of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 3, 2009.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06602
Notes:
Paper presented at the American Association for Agricultural Education Research Conference,Louisville,Kentucky, May 20-22, 2009. Pages 122-134 in published proceedings.
AGRICOLA FNI 87002508, Nutrition education and counseling are dependent upon effective communication between the sender and receiver of the message. The sociolinguistic technique of the study of ethnography of communication can be used to illustrate how differences between communication patterns of clients and nutrition educators of different ethnic backgrounds can affect nutrition education interactions. Ethnic groups considered in this study are native Canadian clients of the Ojibwa and Cree tribes and nutrition educators who are non-native-Euro-Canadians. Sociolinguistic factors that are considered include 1) the event itself, 2) the meaning and use of verbal and nonverbal communication, 3) the presentation of self and question-asking, 4) the distribution of talk, and 5) question-and-answering etiquette. The following are suggestions provided to help nutrition educators begin using ethnography of communication methods: 1) examining personal cultural backgrounds and speech communities to become aware of how messages are received and sent, 2) becoming aware of differences between personal culturally specific language patterns and those of clients, through participation, observation, and inquiry, and 3) taping, transcribing, and reviewing dietary interviews for additional indications of communication differences.(aje).
pgs. 1-17; Article 3, Via online journal., Audience analysis is a critical skill to forge relationships and develop effective communications. Programs provided by the Cooperative Extension Service must be aware of external and internal audiences to provide relevant information and evoke impacts. Berlo’s (1960) Source-Message-Channel-Receiver Model of Communications guided this formative evaluation of Extension staff, and horse 4-H club volunteer leaders (program facilitators) to expose internal communication tendencies in Arkansas. Findings identified that program facilitators seek horse-related information from a variety of sources, most frequently relying on personal connections and least frequently seeking Extension sources. Program facilitators share a variety of messages and most frequently relay information about deadlines to club members. Messages about recruitment and fundraising were shared least often. Program facilitators described utilizing a variety of personal and electronic channels to share messages with the greatest frequency for in-person communications. Incoming channels were less diverse than outgoing channels and primarily featured email, which program facilitators preferred. Program facilitators are primarily female, aged in their thirties, described lifetime involvement with 4-H and the horse industry, and most frequently reported having less than five years’ experience in their current position. The ground-level perspective of facilitators’ demographics and communication tendencies was evident in results of this study. In application, practitioners must continue to actively seek relationships with audiences, remain cognizant of communication factors, and provide accurate messaging through preferred channels.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10660
Notes:
Eugene A. Kroupa Collection, Paper presented at the Wisconsin Academy of Sciences, Arts and Letters and Wisconsin Regional Writers Association fall conference, Fort Atkinson, Wisconsin, September 22-23, 1973. 8 pages., Use of an agricultural communications survey as case study to illustrate the importance of focused measurement and feedback as a basis for making decisions.
