10 pages, Extension faculty are tasked with developing and communicating educational programs to local clientele, and communication skills are a considerable piece of the Extension faculty job. Thus, UF/IFAS Extension included a communication portion to the on-board training for newly hired Extension faculty to develop their design skills so they can more effectively communicate through their educational and marketing materials. We used Rogers’ (2003) innovation-decision process to assess Florida early career Extension faculty’s adoption of design principles after completion of the 2019 UF/IFAS Extension Faculty Development Academy. Thirty-two Extension faculty completed the spring and fall sessions of the Academy. A mixed methods approach was utilized to gather survey data at the immediate completion of the Academy and qualitative, telephone interview data four to five months after completing the Academy. The faculty retrospectively perceived they increased their knowledge about design principles. They had an overwhelmingly positive attitude about learning design principles to better their communication efforts, but they decided not to fully adopt design principles in their work as other information and elements of learning their job took precedent.
Morgan, A. Christian (author / University of Georgia)
Format:
Conference paper
Publication Date:
2009-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30400
Notes:
Paper presented in the Agricultural Communications Section, annual meeting of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 3, 2009.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30399
Notes:
Paper presented in the Agricultural Communications Section, annual meeting of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 3, 2009.
Kroupa, Engene A. (author) and Evans, James (author)
Format:
Paper
Publication Date:
1973-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10661
Notes:
Eugene A. Kroupa Collection, Paper presented at the 57th annual conference of the American Association of Agricultural College Editors in Guelph, Ontario, Canada, July 8-11, 1973. 12 pages., Description and summary of findings from a survey among professionals in various sectors of the agricultural journalism and communications career field. Respondents were invited to identify courses they consider important in this career field.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11827
Notes:
Printed pages in ACDC file include only the cover, abstract, citation details, and discussion section., Thesis in partial fulfillment of a Master's thesis, Texas A&M University, College Station, Texas., The purpose of this study was to determine Texas Public Relations Association(TPRA) members' perception of the word agriculture and how that perception influences perceptions of the skills and qualifications of graduates from agricultural communications and journalism (AGCJ) programs. A researcher-developed electronic questionnaire was used for data collection. Of accessible population of 148 TPRA members, 83 responded to the questionnaire, yielding a response rate of 56.08%.This descriptive study found that TPRA members did not have a negative perception of agriculture or the AGCJ major, but there was a lack of awareness of the AGCJ major and respondents had low self-perceived agricultural knowledge. Writing, interpersonal skills, public relations, editing, and media relations were considered to be the five most important skills in the public relations profession; however, AGCJ graduates were perceived to be only somewhat competent in these skills. Respondents ranked AGCJ as seventh of eight majors according to how well prepared graduates were perceived to be for entry-level public relations positions. Results indicated a positive correlation between awareness of the AGCJ major and perception of the major; therefore, the lack of awareness influenced the less positive perception of the major.
USA: Office of International Cooperation and Development, U. S. Department of Agricullture, Washington, D. C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10096
Notes:
The document is maintained in files of the Agricultural Communications Program, University of Illinois, Urbana-Champaign. University of Illinois > "International" section > "USAID/OICD Teaching" file., This resource is from an International file maintained by the Agricultural Communications Program, University of Illinois. ll pages., Describes the nature of the USDA technical short course program and the training courses offered during 1981 as related to agricultural communication and media strategies.
USA: Office of International Cooperation and Development, U. S. Department of Agricullture, Washington, D. C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10097
Notes:
2 pages., This document is maintained in files of the Agricultural Communications Program, University of Illinois, Urbana-Champaign. University of Illinois > "International" section > "USAID/OICD Teaching" file., This resource is from an International file maintained by the Agricultural Communications Program, University of Illinois., Describes the course design model used by the Office of International Cooperation and Development of the USDA in providing technical short courses for professional development of participants from throughout the world. The model applies to agricultural communication among other subject areas.
