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2. Creation of an information system – a necessary condition of rational organization of agricultural production
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Altukhov, Anatoly I. (author), Bogoviz, Aleksei V. (author), and Kuznetsov, Igor M. (author)
- Format:
- ebook chapter
- Publication Date:
- 2019
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10359
- Journal Title:
- Perspectives on the Use of New Information and Communication Technology (ICT) in the Modern Economy
- Journal Title Details:
- 726
- Notes:
- 7 pages., ebook ISBN 978-3-319-90835-9, Via ebook chapter., The article studies the main reasons for low level of information provision of agricultural production, including the absence of legal documents on systemic development of informatization; imperfection of applied forms and methods of operative planning and regulation of technological processes in most agricultural organizations; unpreparedness of most managers and specialists in agriculture in the sphere of effective usage of scientific methods for managing production processes. The offers for creation of a single three-level automated information and management system are given; it is an initial and necessary condition for improvement of management of agricultural production, improvement of organizational and economic mechanism of management of production processes in the sphere, and implementation of digital economy. Besides, two variants of development of informatization in agricultural production are provided. The first one is the classic variant, based on studying the management object, design of its tasks and functions, and the second is based on creation of a three-level information system of managing the system in the country’s regions.
3. Development support communication for Asia: a proposal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Southeast Asian Regional Center for Graduate Study and Research in Agriculture (author)
- Format:
- Proposal
- Publication Date:
- 1982
- Published:
- International: International Rice Research Institute Los Banos, Laguna, Phillippines
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10092
- Notes:
- This document is maintained in files of the Agricultural Communications Program, University of Illinois > "International" section > "SEARCA/UPLB Conference" file., 15 pages.
4. JNKVV Communications Centre inaugurated
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 1970
- Published:
- Information Office, Jawaharlal Nehru Krishi Vishwa Vidyalaya (Jawaharlal Nehru Agricultural University), Jabalpur, Madhya Pradesh, India.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11132
- Journal Title:
- JNKVV News
- Journal Title Details:
- 4(4) : 1-2
- Notes:
- In published issue from the "India - J. Nehru Agricultural University" file in the Agricultural Communications Program, University of Illinois., Announces what is described as the first Centre of its kind to be established anywhere in India.
5. Printing and mailing for the brand: An exploratory qualitative study seeking to understand internal branding and marketing within University and Extension communication services units
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University Oklahoma State University Association for Communication Excellence
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(2)
- Notes:
- 15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.
6. The future of experiential marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Camma, David (author)
- Format:
- Journal article
- Publication Date:
- 2020-12
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12113
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 58(619) : 19-22
- Notes:
- "Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.
7. “They give you lots of information, but ignore what it's really about”: residents' experiences with the planned introduction of a new high-voltage power line
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lenzen, Manfred (author), Lundie, Sven (author), Bransgrove, Grant (author), Charet, Lisa (author), and Sack, Fabian (author)
- Format:
- Online journal article
- Publication Date:
- 2010
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10638
- Journal Title:
- Journal of Environmental Planning and Management
- Journal Title Details:
- 46(1): 113-141
- Notes:
- 30 pages., via online journal., Faced with the task of communicating their combined social, environmental and economic impact, water service providers are seeking to report overall performance in an aggregated way. Such a methodology must be scientifically robust, easily communicated and allow benchmarking of performance while reflecting a transition towards sustainability. In this paper the ecological footprint (EF) is calculated for Sydney Water Corporation (SWC), using input–output analysis and land disturbance in an innovative approach that overcomes problems identified in the original EF concept. This pilot study has allowed SWC to gain some valuable insights into its impacts: SWC’s annual EF is about 73 100 ha in terms of land disturbance. Of this, 54 000 ha are projected to become disturbed as a consequence of climate change, with the remainder of 19 100 ha being disturbed on SWC’s premises (2400 ha) and on those of upstream suppliers (16 700 ha). Total on-site impacts equal 9300 ha, while indirect land disturbance contributes 63 600 ha. The EF appears promising as an educational and communication tool and may have potential as a decision support tool. However, further research is needed to incorporate downstream impacts into the EF, which would have significant benefits to SWC in terms of assessing and communicating the organization’s overall progress towards sustainability.