Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22496
Notes:
Pages 5-8 in Peter J. Barry, James F. Evans, Lu Otto, James W. Richardson and Jerelyn Schultz, Social Sciences: Research Programs, Inter-Disciplinary Work and Communications. Social Sciences Committee of the Experiment Station Committee on Organization and Policy of the Board on Agriculture, National Association of State Universities and Land Grant Universities. 25 pages., The "Agricultural Communications" section of a report about the major disciplines comprising the social sciences in the Land Grant/USDA research system. Emphasis is placed on describing the subject matter of agricultural communications, identifying recent research issues and highlights, and projecting future directions.
Raises eight questions for ACE members: " 1) Are we glorified clerks or are we scientists? 2) What are desirable forms of publication and information materials? Scientists are demanding longer bulletins. The public is calling for shorter. 3) What should be the professional training of men and women to become agricultural and home editors? One school suggests that all that is needed in our fields is a certain facility -- we are engaged in a science -- home scientists measure success by acceptance in AP and UP. 4) Is there opportunity for research in the field of farm and home editing? 5) What is to be the future of agriculture and what leadership will the college of agriculture, the experiment stations, and the USDA be called upon to give? Together with our institutions, we must begin long-time planning. 6) What place has and will the radio have in carrying to the people the results of research? 7) How shall we measure results in our field? 8) What are we going to do about it?"
King, James W. (author), Rockwell, S. Kay (author), Tate, Thomas G. (author), and Rockwell: Evaluation Specialist, Cooperative Extension Service, University of Nebraska, Lincoln, NE; King: Extension Specialist, Cooperative Extension Service, University of Nebraska, Lincoln, NE; Tate: Program Analysis Officer, Extension Service, U.S. Department of Agriculture
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04141
