Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23333
Notes:
Pages 277-289 in Cees J. Hamelink and Olga Linne (eds.), Mass communication research: on problems and policies. The art of asking the right questions. Ablex Publishing Corporation, Norwood, New Jersey. 417 pages.
Evans, James F. (author / Professor, Agricultural Communications, University of Illinois) and Professor, Agricultural Communications, University of Illinois
Format:
Conference paper
Publication Date:
1989
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03306
Notes:
AgCom Documentation Center, James F. Evans Collection; See C03269 for original, In: Communication in agriculture : an international conference; 1989 January 30 - February 3; University of New England, Armidale, N.S.W., Australia. Armidale, Australia : University of New England, 1989. volume 2, p. 61-66
Rogers, Everett M. (author) and Hart, William B. (author)
Format:
Book chapter
Publication Date:
2003
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21637
Notes:
Pages 261-274 in Bella Mody (ed.), International and development communication: a 21st century perspective. Sage Publications, Thousand Oaks, California. 304 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14247
Notes:
Chapter 27 in William B. Gudykunst and Bella Mody (eds.), Handbook of international and intercultural communication, second edition. Sage Publications, Thousand Oaks, CA. 606 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23331
Notes:
Pages 249-265 in Cees J. Hamelink and Olga Linne (eds.), Mass communication research: on problems and policies. The art of asking the right questions. Ablex Publishing Corporation, Norwood, New Jersey. 417 pages.
This article traces the emergence of the basic paradigm for early diffusion research created by two rural sociologists at Iowa State University, Bryce Ryan and Neal C. Gross. The diffusion paradigm spread to an invisible college of midwestern rural sociological researchers in the 1950s and 1960s, and then to a larger, interdisciplinary field of diffusion scholars. By the late 1960s, rural sociologists lost interest in diffusion studies, not because it was ineffective scientifically, but because of lack of support for such study as a consequence of farm overproduction and because most of the interesting research questions were thought to be answered."
