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2. An analysis of the communication process in the adoption of farm innovations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kuhonta, Cleofe M. (author)
- Format:
- Dissertation
- Publication Date:
- 1969
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24105
- Notes:
- Doctoral dissertation, University of Illinois, Urbana-Champaign. 199 pages.
3. Information and communication in development practices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Unwin, Tim (author)
- Format:
- Book chapter
- Publication Date:
- 2009
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36718
- Notes:
- Pages 39-75 in Tim Unwin (ed.), ICT4D: Information and Communication Technology for Development. Cambridge University Press, Cambridge, U.K. 386 pages.
4. Storytelling through experiencescape: creating unique stories and extraordinary experiences in farm tourism
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mei, Xiang Y (author), S Ha˚gensen, Ann-Margret (author), and Kristiansen, Heidi S (author)
- Format:
- Online journal article
- Publication Date:
- 2018-11-28
- Published:
- Norway: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10230
- Journal Title:
- Tourism and Hospitality Research
- Notes:
- Via online journal., Creating unique stories through storytelling as a way to stage extraordinary experiences has become increasingly important in the tourism industry, particularly in experience-based activities such as farm tourism. However, limited resources and the lack of knowledge of the experiencescape suggest that many farm tourism operators struggle to integrate the experiencescape as part of storytelling. The research method chosen was an explorative study with the use of semi-structured in-depth interviews with key farm tourism operators in the Inland region in Norway. How stories and concepts are created is dependent on the resources available, the perception of authenticity, the history of the farm as well as the environment. Storytelling can be facilitated through tangible elements in the experiencescape such as the physical environment as well as intangible elements including the interaction and dynamics between the host and guest. The farmer or the person telling the story also need to possess certain skills, engagement, and interest in order to be committed to deliver the story or the concept. Essentially, the farmer becomes a part of the product and the experience.
5. Textbook on agricultural communication: process and methods
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sandhu, Anoop Singh (author)
- Format:
- Book
- Publication Date:
- 1993
- Published:
- International: Oxford and IBH Publishing Co. Pvt. Ltd., New Delhi, India.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23079
- Notes:
- ISBN: 81-204-0833-0, 213 pages., From the back: One of the basic management functions of a good extension system is to improve the quality of extension contact with clientele. To be able to do this extension and research workers and policy makers must understand the process of communication at the problem solving level and have the knowledge and ability to plan an effective communication strategy and be able to select and use appropriate technologies and methods. The major focus of the book is on concept building and on explanations of procedures at the application level. It has been specially prepared for students in agricultural colleges and universities pursuing courses in communication process, extension teaching methods and audio visual aids. Besides it will help a large number of extension workers in the field with a mandate to transfer technology in a planned and effective manner in the areas of agriculture, health, family planning, rural development, etc. The book introduces several new concepts such as communication competence, communication effectiveness, communication intelligence and deals critically and exhaustively with the current theories of communication with a touch of the author’s global experience. It also introduces several innovative extension teaching methods such as agricultural clinics, flag method, peripatetic team visits, agricultural games, etc