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    1. Tips on effective communication with Hispanic audiences

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    2. The role of communication in agricultural development

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    3. Using cross-cultural focus groups as a tool for communication campaign design: an example from Russia's Forest Project

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    4. Using cross-cultural focus groups as a tool for communication campaign design: an example from Russia's forest project

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    5. Using scenario planning to develop long-range Internet strategies for ag communicators

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    7. Exploring Science Communication Effectiveness in the U.S. Federal Government Research Process: A Case Study with the U.S. Livestock Producers’ Antimicrobial Use Research

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    8. Shared principles: heritage interpreters promoting sustainable development

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    9. Implementing strategic extension campaigns

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    10. The strategic extension campaigns on rat control in Bangladesh

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    11. The potential of women and young girls: shared reflections

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    12. Good intentions aren't enough

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    13. Effective public relations

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    14. Changing role of media in agrimarketing

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    16. Agri media works 24/7

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    17. Farm publication plans for 1941 for the Agricultural Publishers Association

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    18. Farm publication plans for 1942 for the Agricultural Publications Association

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    19. Farm publications start battle for place in the sun

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    21. Promotion plans and recommendations

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    22. Communication and integrated rural development -- is it a new rhetoric?

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    23. Cognitive and affective responses by Lubbock Chamber of Commerce affiliates to agricultural news

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    24. Communication systems in Nigeria agricultural extension services

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    25. Small farmers and agricultural extension in West Germany: widening gaps or solving problems?

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    26. 10 rebranding lessons every communicator should know

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    27. Communication Behaviors of County Extension Directors Post-Hurricane

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    28. The agricultural technology/knowledge transfer system in Egypt: recommendations for strengthening the linkages between Egyptian farmers and agricultural research

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    29. Live from the lab: using Facebook Live to showcase CAES [College of Agricultural and Environmental Sciences] research

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    30. Agency perspectives on ad testing

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    31. Ask yourself - what do you expect people to do as a result of your P.R. program?

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    32. Develop your message very carefully after you determine your audience

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    33. Don't overlook new research in trying to understand various population segments

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    34. For best results, define carefully what reaction you expect from your audience

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    35. It's risky to put too much faith in any one theory of how human beings behave

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    36. Know your target and aim for it; don't direct messages to the wrong audiences

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    37. New ideas about how people behave pose a challenge in planning communications

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    38. Paid advertising often plays key role in well planned public relations program

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    39. Pinpointing the "Opinion Leaders" is not easy, but you can communicate with them

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    40. Public relations programs are effective when built on truth and competence

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    41. Telling agriculture's story involves more than shouting "food is a bargain"

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    42. We may be letting our problems blind us to opportunities for building dairy food sales

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    43. Nutrition, education and promotion and its effects on health

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    45. Good to be real: beef promotion for girls has far-reaching effects

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    46. A foundation stone in building agricultural productivity

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    47. Responsibilities in accomplishing the task

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    48. Formative research and strategic development of a physical activity component to a social marketing campaign for obesity prevention in preschoolers

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    49. Overcoming the moral psychology of denial: how to communicate more effectively about food ethics

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    50. Participatory rural communication appraisal: a handbook

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