6 pages, article 2TOT7, via online journal, It is not enough to simply post text in social media messages. Tweets with images garner three times more engagement, such as through likes, retweets, follows, clicks, and comments. Social media messages without accompanying visuals are a missed opportunity. This article describes 10 simple tools and accompanying techniques for creating attractive graphics and videos for use with social media: Canva, Paint, Piktochart, grayed out images, hand-drawn sketches, stock images, personal photos, PicCollage, GIFs, and Boomerang. Visuals should be copyright free and fit the content of a post. Time can be saved through repurposing existing images and videos for use in social media content.
Wing, Steven (author) and Center for Science in the Public Interest
Format:
Abstract
Publication Date:
2003-07-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25843
Notes:
Posted at http://www.cspinet.org/integrity/2003/cs_conference_abstract.pdf, Pages 38-39 in "Conflicted science: corporate influence on scientific research and science-based policy," a conference on July 11, 2003.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08820
Notes:
Pages 487-509 in Rob Roggema (ed.), Agriculture in an urbanizing society volume one: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. 549 pages.
Navarro, M.J. (author), Escaler, M. (author), Ponce de Leon, M.I. (author), and Tababa, S.P. (author)
Format:
Book chapter
Publication Date:
2007
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29778
Notes:
Pages 327-337 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00111
Notes:
James F. Evans Collection, In 1975 Training for Agriculture and Rural Development. (pp 93-98). Rome, Italy: Food and Agriculture Organization of the United Nations.
10 pages., ISSN 2223-4985, via online journal., The study investigated the factors influencing accessibility of rural information services in Tanzania. Specifically the study identified the types of information services provided in rural areas; identified the sources of information used by rural people and determined the barriers to accessibility of information services in rural areas in Tanzania. The study employed a meta-analysis methodology where studies on information services in rural areas in Tanzania were analysed. Findings of the analysis were then compared and contrasted to see the similarities and differences. It was found that there were several information sources used in rural areas ranging from simple face to face communication to modern interactive ICTs including the mobile phones. Despite the availability of a number of information sources, several factors limited the accessibility of information services in rural areas. Findings show that high illiteracy levels, poor/unreliable information infrastructure, low income, lack of electricity and high cost of ICTs have limited the accessibility of information services in rural areas. Others factors including the use of difficulty languages when repackaging information, lack of time to access information and geographical isolation to have also limited some from accessing information services in rural areas. The study recommends that in-order to improve the access to information services in rural areas, it is important to deal with both individual and institutional factors which limit access to information. It is also important to conduct audience research oftenly that appropriate information can be delivered to the right people.
2 pages., Findings suggest that the rural farm marketplace can be a reliable communication link between scattered farm villages and district headquarters.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes12; 31 Document Number: B03091
Notes:
Mason E. Miller Collection; Theodore Hutchcroft Collection, In: Communication strategies for rural development : proceedings of the Cornell-CIAT International Symposium; 1974 March 17-22; Cali, Colombia, S.A. Ithaca, NY : Cornell University, 1974. p. 98-105
Evans, James F., eds. (author), Hays, Robert (author), and Hays: Associate Professor of Agricultural Communications, University of Illinois, Urbana, IL; Evans: Professor of Agricultural Communications, University of Illinois, Urbana, IL
Format:
Book
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 62 Document Number: C02027
Notes:
Three copies, Urbana, IL : Office of Agricultural Communications, University of Illinois, 1983. 53 p.
Paul Hixson Collection., Used as a teaching resource in an audio conference featuring home furnishing, Illinois Cooperative Extension Service, College of Agriculture, University of Illinois, Urbana-Champaign., Brief and nsightful analysis with practical suggestions.
15 pages, via online journal article, Scientist-stakeholder partnerships are formed by scientists from academic institutions and industry representatives in an effort to address contingent science issues such as climate change, inform the public and influence public policies. Such organizations often lack expertise in communicating to the public and conducting outreach which are crucial components to building a good reputation. This study selected Florida Water and Climate Alliance [FWCA] as an example of such an organization, exploring its media attention and media framing to assess the visibility and reputation of [FWCA]. Results showed very limited media attention had been devoted to [FWCA]. The framing analysis results indicated that the coverage of [FWCA] is mostly introductory and descriptive information from public institutions, collaborators and funding agencies. These results demonstrate the need for such organizations to increase media visibility and build their reputations through strategic communication. Scientist-stakeholder partnership organizations like FWCA could gain from strategic collaborations with agricultural communications professionals and academic researchers. To better assist in building the reputation for these organizations, recommendations include developing strategic communication plans and conducting research about stakeholders’ and collaborators’ perceptions of an organization’s reputation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08140
Notes:
Theodore Hutchcroft Collection, Mimeographed, June 1991. 20 p. Paper presented at the International Special Interests Group, Agricultural Communications in Education Conference.
International: Communication for Development Group, Sustainable Development Department, Food and Agriculture Organization of the United Nations, Rome.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27650
Notes:
Communication for Development Manual 4. 25 pages., A bilingual regional workshop, "Methodologies for designing and implementing multimedia communications strategies and national communication policies," Niamey, Niger, April 1-5, 2002.
22 pages, via online journal, Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable local food attitude than the other two video treatments. Although the social connection video treatment generated a positive attitude toward local food based on the real limits, it did not significantly differentiate from the control group. Communicators should consider using similar short, online videos for emphasizing the high quality of local food and its support of the local economy to promote local agricultural products. Future research should pair live-action or animated footage with the same messages in the video treatments to identify messages effectiveness. Researchers should also investigate why some individuals respond to local food’s benefit of social connection more readily than the others, and identify strategies to use social connection media frame to promote local food.
6 pages., ISSN: 2311-6110, via online journal., Agricultural universities invest substantial resources in postgraduate research that generate knowledge products. These are aimed at providing solutions to practical constraints impeding increased productivity in the agricultural sector, which plays a vital role in Kenya's economic development. Using a case study of Egerton University, this study aimed to determine the strategies most frequently used to share the generated knowledge products, and to find out their preferences of the knowledge sharing strategies in use. The actors' perception of the relevance and accessibility of the knowledge products generated at the University was also examined. The study was conducted through desktop study which reviewed the Masters and Doctorate Theses that targeted livestock value chain actors generated between January 2005 and December 2011. A survey was conducted using structured questionnaires to collect data from a sample size of 198 actors. The findings indicated that the knowledge products were 25 to 29 times more likely (P<0.001) to be disseminated through the library than any other sharing strategy examined. The sampled actors in livestock value chain perceived media briefs to be the most accessible with a mean of 4.26. The Masters Theses were perceived as more relevant to their needs with a mean of 4.07. The findings indicate that the livestock value chain actors were not fully utilizing the knowledge sharing strategies used to reach them. The study concluded that the defined primary beneficiaries of knowledge products from the university were not effectively reached.
Miller, H. (author), Whelan, Elizabeth M. (author), Smith, Kenneth (author), Bonner, C. (author), Carlisle, J. (author), Fumento, M. (author), Gough, M. (author), Milloy, S. (author), and Center for Global Food Issues, Hudson Institute, Washington, D.C.
Format:
Report
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22162
Browning, Ned (author), Knecht, Tom (author), Ashman, Meg (author), and Jasa, Lisa (author)
Format:
Paper
Publication Date:
2005-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22574
Notes:
Power Point presentation at the conference of Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas. 11 pages., Part of a panel discussion, this part featuring publishing processes and perspectives at Mississippi State University.
8 pages., via online journal., This study seeks to explore the influence of forms of communication on the performance of field workers in Finlay Flowers Kericho, focusing on the Communication process and quality management in flower production. The study was conducted at Finlay Flowers one of the leading producer of cut flowers in Kenya. A total of 145 respondents were selected from a population of 1,175 interacting groups comprising of middle level managers and field workers. Primary data was collected using structured questionnaires and an interview schedule and collected data was analysed using Statistical package for social sciences (SPSS). Findings revealed that all forms of communications had influence on performance of field staff with demonstrations appearing to be more influential in this regard. This is attributed to the fact that demonstration is a consultative event where the management directly involves the employees and advice on the specifications or product requirements. In conclusion, main driver of performance as revealed by the findings of the study meaningful communication process; senior management communication style, supportive work environment and line management style. Based on the findings, the study recommends that in order to improve performance, demonstration as a form of communication should be encouraged, as workers need detailed information on how to conduct their duties especially when handling the produce, also the use of interactive methods as forms of passing messages will help in improving production efficiency.
15 pages., via online journal., This study aimed to analyse the mediating role of farmers' time perspective in water resources exploitation behaviour/s (WREB). The study was descriptive correlational and causal relational and was carried out using a survey. The statistical population consisted of farmers in the eastern area of Lake Urmia (N = 232 295), of whom 386 persons were selected using a stratified random sampling method. The instrument was a questionnaire, whose validity was confirmed by a panel of experts. Its reliability was also verified by performing the Cronbach's alpha test (0.60 ≥ α ≥ 0.94). The causal framework is presented based on the findings. In such a condition, self‐efficacy, psychological needs and time perspective had the highest total causal effect on farmers' WREB. Moreover, the results confirmed the mediating role of time perspective (as a personal variable) and time norms (as a social variable) in WREB. Therefore, the proper conduct of farmers' WREB needs to provide a futuristic perspective, which is also confirmed by social norms.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05427
Notes:
; Compilation of several handbooks; see B00317, B01321, B01899, B05428, B05429, B01570, B01571, and B01575, Theodore Hutchcroft Collection, Washington, DC: International Cooperation Administration, 1960.
Kutter, T. (author), Tiemann, S. (author), Siebert, R. (author), Fountas, S. (author), and Leibniz-Centre for Agricultural Landscape Research (ZALF), Institute of Socioeconomics, Eberswalder Str. 84 15374 Müncheberg Germany
Farm Mechanization Lab, Crop Sciences and Rural Environment, University of Thessaly, Fytoko Street 38446 Nea Ionia Greece
Format:
Journal article
Publication Date:
2011-02
Published:
International: Springer Science & Business Media B.V.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08308
12 pages., via online journal., This study investigates the role of the different institutional actors involved in the development and implementation of land use policies in the Ethiopian Rift Valley. The work is based on interviews with key informants from different administrative levels and these results are compared to the relevant policy documents. While the constitution prescribes a participatory policy development process, our results show that in reality policies are made at the highest level and implemented in a top-down approach from the higher to the lower administrative levels. Moreover, the institutional network mainly consists of institutions that are hierarchically linked, while horizontal and diagonal relations are less common and less important. Consistently, higher level institutions are mostly involved in the development of land use policies, while the roles of lower level institutions are predominantly in the implementation thereof. This lack of participation by lower level institutions, in addition to a lack of capacity and absence of clear institutional mandates, hampers the effectiveness of land use policies. Our results also provide suggestions to improve the development, communication, and eventually the acceptability of land use policies towards sustainable land management.
Via online., Considering the rapidly changing business environment, staying competitive is a key issue and challenge for companies in the 21st century. The criteria of a company’s success and competitiveness is the changing behavior of the different economic actors and its influence. Through the information society came to the fore, the use of diverse information technology tools and methods has become a significant influence factor in terms of the entrepreneurs or company management and also the customers or other partners. Due to the rapid expansion of new technology developments, the role and importance of social media is continuously increasing. Also statistics show that one of the most regularly used IT tool is the social media and the different web 2.0 applications. The current study is intended to provide a better understanding how social media can emphasize the competitiveness of companies and format the consumer behavior in a special sector – the rapidly developing gastronomy industry. This paper presents an empirical research about the role of social media in the above mentioned industry based on the primary data which are gathered through a survey performed in Hungary. Beyond the empirical results presented, the paper also aims to provide some recommendations for research methodology – based on the international literature review and the Authors’ own experiences – both in gastronomy industry’s and customers’ point of view. Through the analysis the research hypotheses were examined and the most important correlations were identified between the survey results and the Authors’ initial supposition
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07822
Notes:
James F. Evans Collection, Washington, D.C.: U.S. Agency for International Development, 1993. 64 p. (A.I.D. publication identification number PN-ABN-992).
9 pages., via online journal., Encouraging the uptake of sustainable soil management practices often requires on‐farm experiential learning and adaptation over a sustained period, rather than the traditional knowledge transfer processes of identifying a problem and implementing a solution. Farmer‐to‐farmer learning networks are emerging with farmers experimenting and sharing knowledge about these practices amongst themselves. One potential communication channel for such interaction and knowledge sharing is social media and Twitter in particular. A content analysis of a Twitter account for an EU research project, SoilCare, and in‐depth qualitative interviews with five farmers using Twitter, was used to illustrate the extent and type of farmer‐to‐farmer knowledge sharing in relation to sustainable soil management practices. Evidence of farmer learning and knowledge sharing on Twitter with respect to these practices was identified. Twitter can capture the immediacy of the field operations and visual impacts in the field. Furthermore, the brief messages channelled through Twitter appeal to time‐constrained farmers. The ability for interaction around particular hashtags in Twitter is developing virtual networks of practice in relation to sustainable soil management. Within these networks, farmer champions are emerging that are respected by other farmers. Twitter works best for those actively seeking information, rather than passive recipients of new knowledge. Therefore, its use with other forms of face‐to‐face interaction as part of a blended learning approach is recommended. Twitter also offers a potential space for other actors, such as researchers and advisers, to interact and share knowledge with farmers.
11 pages., via online journal., The World Health Organization estimates that up to 30% of individuals in developed countries become ill from food or water each year. Up to 70% of these illnesses are estimated to be linked to food prepared at foodservice establishments. Consumer confidence in the safety of food prepared in restaurants is fragile, varying significantly from year to year, with many consumers attributing foodborne illness to foodservice. One of the key drivers of restaurant choice is consumer perception of the hygiene of a restaurant. Restaurant hygiene information is something consumers desire, and when available, may use to make dining decisions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20155
Notes:
Pages 11-15 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Describes difficulties involved in getting one's message across to the public. Suggests that communicating with thought leaders and the disseminators of opinion may be more effective than with the general public regarding complex subjects such as forest
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22018
Notes:
Eighth edition. 418 pages, Includes brief case reports about communications involving mad cow disease (bovine spongiform encephalopathy, or BSE), animal rights protests against fur farms, and opposition to genetically modified food.
Evans, James F. (author / University of Illinois, Office of Agricultural Communications and Extension Education) and University of Illinois, Office of Agricultural Communications and Extension Education
Format:
Speech
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 66 Document Number: C02623
Notes:
James F. Evans Collection, Mimeographed, 1980. 4 p. (Comments for Extension Staff Conference, New England Region, New South Wales Department of Agriculture; 1980 February 14; Tamworth, Australia)
2 pages., Online from publisher., "...a few 'constants' to keep in mind to guide your strategy for content and delivery" of information about policy changes to members of associations.
Bosserman, Steve (author), Leonard, Ron (author), and Bosserman: Bosserman and Associates, Chicago, IL; Leonard: John Deere Product Engineering Center, Waterloo, IA
Format:
Journal article
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07575
Sivayoganathan, C. (author / Department of Agricultural Economics and Extension, University of Peradeniya, Peradeniya, Sri Lanka) and Department of Agricultural Economics and Extension, University of Peradeniya, Peradeniya, Sri Lanka
Format:
Journal article
Publication Date:
1985
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00599
7 pages., Via online journal., Recent GHG emissions trends are in stark contrast with the Paris Agreement’s target to hold the increase in average global warming to “well below 2 °C and pursue efforts to stay below 1,5 °C” by the end of the century compared with preindustrial times. This disconnect has further unveiled the limitations of current knowledge production and communication processes in Southern European countries, where fast institutional changes are needed to address the potential impacts as well as the opportunities for transformation derived from High-End Climate Change (HECC). The prevailing knowledge deficit-model – aimed at producing ‘more knowledge’ about climate impacts, vulnerabilities and long-term scenarios to decision makers – has long proven inadequate in tackling the many complexities of the present socio-climate quandary. The growing emphasis on assessing and implementing concrete solutions, demand new and more complex forms of agent interactions in the production, framing, communication and use of climate knowledge; and in particular, explicit procedures able to tackle difficult normative questions regarding assessment of solutions and the allocation of individual and collective responsibilities. To explore these challenges, we analyse the views of 30 Spanish knowledge contributors and users of the latest UN IPCC AR5 report and share the insights gained from the implementation of a participatory Integrated Assessment procedure aimed at developing innovative solutions to high-end climate scenarios in Iberia. Our analysis supports the view of the need to institutionalise transformation, and in particular underlines the potential role that transformative climate boundary organisations could play to address such difficult ethical choices in different contexts of action.
12 pages., via online journal., Development of extension and outreach that effectively engage farmers in climate
change adaptation and/or mitigation activities can be informed by an improved understanding of farmers’ perspectives on climate change and related impacts. This research employed
latent class analysis (LCA) to analyze data from a survey of 4,778 farmers from 11 US Corn
Belt states. The research focused on two related research questions: (1) to what degree do
farmers differ on key measures of beliefs about climate change, experience with extreme
weather, perceived risks to agriculture, efficacy, and level of support for public and private adaptive and mitigative action; and (2) are there potential areas of common ground
among farmers? Results indicate that farmers have highly heterogeneous perspectives, and
six distinct classes of farmers are identified. We label these as the following: the concerned
(14%), the uneasy (25%), the uncertain (25%), the unconcerned (13%), the confident (18%),
and the detached (5%). These groups of farmers differ primarily in terms of beliefs about
climate change, the degree to which they had experienced extreme weather, and risk perceptions. Despite substantial differences on these variables, areas of similarity were discerned
on variables measuring farmers’ (1) confidence that they will be able to deal with increases
in weather variability and (2) support for public and private efforts to help farmers adapt to
increased weather variability. These results can inform segmented approaches to outreach that
target subpopulations of farmers as well as broader engagement strategies that would reach
wider populations. Further, findings suggest that strategies with specific reference to climate
change might be most effective in engaging the subpopulations of farmers who believe that
climate change is occurring and a threat, but that use of less charged terms such as weather
variability would likely be more effective with a broader range of farmers. Outreach efforts
that (1) appeal to farmers’ problem solving capacity and (2) employ terms such as “weather
variability” instead of more charged terms such as “climate change” are more likely to be
effective with a wider farmer audience.
10 pages., Article #: v58-1rb1, via online journal., Coalitions are central to Extension's community-based programs. To assess characteristics that support well-functioning coalitions and to support coalitions in which Extension stakeholders participate, we used the Wilder Collaboration Factors Inventory to assess 10 Supplemental Nutrition Assistance Program Education coalitions on the basis of research-tested collaboration success factors. Overall, the 103 coalition members who responded reported strengths related to communication and shared purpose and weaknesses in the areas of resources and process and structure for achieving the coalitions' aims. Our project represents a low-burden method for assessing Extension coalitions to understand the characteristics that are likely to support the achievement of collective goals.
Getson, Jackie M. (author), Church, Sarah P. (author), Radulski, Brennan G. (author), Sjöstrand, Anders E. (author), Lu, Junyu (author), and Prokopy, Linda S. (author)
Format:
Journal Article
Publication Date:
2022-08-02
Published:
United States: PLOS One
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12709
22pgs, In the United States, a public debate remains about the existence and effects of anthropogenic climate change. This skepticism is present in the agricultural sector, rendering climate science communication challenging. Due to the polarization of climate change issues and the concurrent need for agricultural adaptation, we sought to examine how scientists communicate in this sector. A survey, administered to climate scientists and pertinent U.S. federal agency staff (response rate = 43%), was conducted to examine perspectives on communicating with five agricultural stakeholder groups: agribusinesses, crop advisors, general public, producers, and policymakers. We focused on three aspects of the communication process with these stakeholders to evaluate if scientists, as messengers, were following best practices–communicator training, knowledge of stakeholder, and terminology use. We found scientists valued communication training; however, the majority had not attended formal training. Scientists had different views on climate change than producers and crop advisors but understood their perspective and were deliberate with their communication with different audiences. This suggests stakeholder knowledge and terminology use do not hinder communication between scientist and stakeholder. We also highlight three communication challenges present across stakeholder groups–stakeholder knowledge, timescale, and scientific uncertainty–and others that were specific to each stakeholder group. Future research should support scientists by identifying and resolving barriers to training and effective communication strategies for each stakeholder group that addresses these challenges.
10 pages., via online journal., Public engagement in collaborative natural resource management necessitates shared understanding and collaboration. Empathic perspective-taking is a critical facilitator of shared understanding and positive social interactions, such as collaboration. Yet there is currently little understanding about how to reliably generate empathic perspective-taking and collaboration, particularly in situations involving the unequal distribution of environmental resources or power. Here we examine how experiencing the loss or gain of social power influenced empathic perspective-taking and behavior within a computer-mediated scenario. Participants (n = 180) were randomly assigned to each condition: high resources, low resources, lose resources, gain resources. Contrary to our expectations, participants in the perspective-taking condition, specifically those who lost resources, also lost perspective taking and exhibited egoistic behavior. This finding suggests that resource control within the collaborative process is a key contextual variable that influences perspective-taking and collaborative behavior. Moreover, the observed relationship between perspective-taking and egoistic behavior within a collaborative resource sharing exercise suggests that when resource control or access is unequal, interventions to promote perspective-taking deserve careful consideration.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19731
Notes:
Pages 102-120 in Pilar Riano (ed.), Women in grassroots communication: furthering social change. Sage Publications, Inc., Thousand Oaks, California USA. 315 pages.
Author examines several ethical issues identified in an analysis and public reporting of conversation involving an environmental blogger and a coal industry executive. Examination involved ethical standards of the Society of Professional Journalists and the Public Relations Society of America.
Broadhead, Dean (author), Opperman, Mike (author), Mayfield, Laura (author), Berg, Nolan (author), Nickerson, Greg (author), Johnson, Phil (author), Monroe, Mark (author), Kovac, F. Peter (author), Barr, Steve (author), and Quarry, Alan (author)
Format:
Journal article
Publication Date:
2008-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27748
Taylor, Carl C. (author) and Frame, Nat T. (author)
Format:
Handbook
Publication Date:
1928
Published:
USA: Kiwanis International, Chicago, Illinois.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10043
Notes:
246 pages., A syllabus for the 11th conference of the American Country Life Association featuring "urban-rural relations," Urbana, Illinois, June 19-21, 1928. A handbook for leaders in Kiwanis clubs and other organizations interested in the betterment of urban-rural relations.
13 pages., via online journal., Many rice farmers decide to spray insecticides based on their perception of potential damage and losses caused by pest species. Farmers generally overestimate the seriousness of the rice leaf folder from visible damage and apply insecticides early, and therefore, changing perceptions may help reduce the perceived benefits of unnecessary spraying. Farmers in Long An province, Vietnam, were motivated to ‘test’ a heuristic or rule of thumb, ‘insecticide spraying for leaf folder control in the first 40 days after sowing is not needed’, by the distribution of carefully designed communication media materials. The media reached 97% of the farmers in the study sites. Leaflets, radio drama and posters had the most effective reach. Thirty-one months after the media introduction, the number of insecticide sprays dropped significantly from 3.35 sprays per farmer per season to 1.56. The proportion of farmers spraying at early and late tillering and booting stages was reduced from 59%, 84% and 85% to 0.2%, 19% and 30%, respectively. Those who did not use any insecticides increased from 1% to 32%. Correspondingly, farmers' perceptions of leaf folder damage as indicated in a belief index, decreased significantly from 11.25 to 7.62. The proportion of farmers who believed that leaf folders could cause losses was reduced from 70% to 25%, as did those who believed that early season spraying was required, from 77% to 23%, respectively. Farmers' insecticide spray frequencies and the belief index were significantly correlated and were not significantly different between farmers who had attended farmer field school training and those who had not. The cost (insecticide and labour) saving was the most important incentive for farmers to stop early season spraying as cited by 89% of the farmers. A survey of 12 other districts in Long An showed that 82% of the province's 210000 households were reached. About 20% had not applied any insecticides, 77% had stopped early season spraying and the average number of insecticide sprays was 1.6 (compared with 1.55 in study sites). The approach was readily adopted by extension in 15 provinces that launched their own programmes, extending to the whole Mekong Delta of 2 million farmer households.
12 pages., via online journal., Present world belongs to the era of information explosion. With the information edge on hand, the world is getting much competitive. Students are required to develop rigorous digital skills to suit themselves to the multi-faceted world. It is no coincidence that Information and Communication Technology (ICT) tools form the bulwark of this new age digital literacy. ICTs have been establishing themselves for so long as the futuristic tools of teaching and learning. In addition, ICT has become a polynary and systematic concept in the field of education. Thankfully, agricultural education is not left behind and it is getting more and more realized that agricultural information professionals must support agriculture by managing and improving access to a proliferating and increasingly complex array of information. This paper is limited to the usage and effects of ICT tools in the classroom teaching-cum-learning setup of agricultural education. Research studies show that for massive deployment of ICTs, the student community needs to be exposed to various courses of computer usage and application software. Besides, bottlenecks that hinder widespread ICT deployment have also been identified amongst agricultural community. Apart from the poor or inadequate availability of interactive multimedia, self-learning modules and online class courses in agricultural domain, it has been ascertained that poor signal strength of wifi also pose as barrier in inhibiting the adaptability of ICT tools in countries like India. The study suggests that the students should foster information awareness, build their knowledge about ICT, develop competence in ICT, and the teaching faculty should determine methods for how to use ICT to achieve information literacy in agriculture.
16 pages., via online journal., The study assessed the use of ICTs among public and private extension officers in Lesotho. A structured questionnaire was used to collect data from 86 public and 19 private extension officers. Data collected were analysed, using percentages, mean, and standard deviation, multiple regressions and t-test. Extension officers use ICT tools to obtain information on new technology (79.1%), preservation of farm produce (79.1%); time of planting crops (75.6%), call attention of extension officers (75.6%) and cultural practices (75.6%). Serious constraints to the use of ICTs, as perceived by extension officers were: high cost of ICT (83.7%); poor basic infrastructure (79.1%); non-availability of technical personnel (72.1%), failure of service (73.7%) and non-availability of genuine parts. There is a strong relationship between access to information, residing within place of work, constraints, age awareness, type of extension and use of ICTs. There is also a significance differences in the use of ICTs between public and private extension officers. Policy makers should improve national e-readiness and make more ICT tools available and accessible to extension officers. Constraints of high cost, lack of ICT infrastructure and training of technical personnel should be dealt with.
Mott, Rebecca (author), Preston, Kate (author), and Brandt, Heath (author)
Format:
Journal article
Publication Date:
2022-12-19
Published:
United States: Clemson University Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12800
Notes:
4pgs, The Anchor podcasting tool provides an innovative way for Extension professionals to deliver information to youth, as well as promote further engagement. This article describes the process our team followed to create a series of career podcasts for middle school students using Anchor. We discuss benefits and considerations to keep in mind if you are considering launching a podcast of your own.
Evans, James F. (author), Hixson, Paul C. (author), Woodis, Ray A. (author), and Woodis: Deceased, former Assistant Head, Office of Agricultural Communications and Education, University of Illinois, Urbana, IL; Hixson: Director of Information Services, Office of Agricultural Communications and Education, University of Illinois, Urbana, IL; Evans: Professor and Head, Office of Agricultural Communications and Education, University of Illinois, Urbana, IL
Format:
Book chapter
Publication Date:
1994
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C07367
Notes:
See C07353 for original, In: Donald J. Blackburn (ed.) Extension Handbook: Processes and Practices, 2nd edition, 1994. Toronto, Canada: Thompson Educational Publishing, Inc. p. 142-158
