Traces the expansion in number of media options available during the past 30 years and expresses appreciation to readers for their readership of Successful Farming magazine in that competitive environment.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27630
Notes:
Posted at http://www.fsa.usda.gov, 3 pages., Describes a certified state agricultural mediation program administered by the Farm Service Agency, Outreach Staff of the USDA. Cites examples of use.
Hecht, Michael L. (author) and Lee, Jeong Kyu (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01367
Notes:
Pages 161-179 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
Notes:
Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Farrelly, Matthew C. (author) and Davis, Kevin C. (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01366
Notes:
Pages 127-145 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Hastings, Gerard (author), Freeman, Jo (author), Spackova, Renata (author), and Siguier, Pierre (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01363
Notes:
Pages 93-107 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Evans, W. Douglas (author) and Hastings, Gerard (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01361
Notes:
Pages 3-24 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Blitstein, Jonathan L. (author), Evans, W. Douglas (author), and Driscoll, David L. (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01362
Notes:
Pages 25-41 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
USA: Farm Service Agency, U.S. Department of Agriculture, Washington, D. C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09870
Notes:
Via FSA website. 3 pages., Describes the USDA Certified State Agricultural Mediation Program administered by the Farm Service Agency. Cites examples, performance goals, results, resources and links to related sites.
Journal currently known as: Crop and Pasture Science, Via CSIRO Journals., There is considerable potential for seasonal to inter-annual climate forecasts derived from dynamic models of the earth’s climate to be used widely to help improve management of important real-world issues in a variety of different areas (e.g. disaster management, agriculture, water management, health, natural resource management, food security, and insurance). Unfortunately, several factors currently inhibit this potential, e.g. low skill, low awareness, mismatches in what model forecasts can provide and what users need, and the complexity and probabilistic nature of the information provided. Substantial effort around the world is currently directed towards reducing these impediments. For example, climate model development continues behind the scenes, and techniques such as multi-model ensemble forecasting are progressing rapidly. Communication strategies that enable probabilistic information to be communicated more effectively have been developed and exciting developments such as the emergence of the Argo float program have dramatically improved our ability to initialise forecast systems. We can also look forward to greater computing power in the future, which will allow us to increase the resolution of the models used to perform forecasts. Research on the integration of climate forecasts with risk-management tools more useful to managers is also occurring.
The great potential for much wider use of climate model forecasting cannot be denied. However, it will only be realised if models continue to be developed further, if climatic variability continues to be closely monitored from the surface, the atmosphere, the ocean, and from space, and if these data are made readily available to the research community.
Neufeld, Jerry D. (author), Reddy, Steve J. (author), Miller, Jeffrey S. (author), Shock, Cedric A. (author), Jensen, Lynn (author), Olsen, Nora L. (author), Bohl, William (author), Hopkins, Bryan (author), and Shock, Clinton C. (author)
Format:
Journal article
Publication Date:
2007-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C26908
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26484
Notes:
PowerPoint presentation at the 2007 conference of Association of Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), and the National Extension Technology Conference (NETC), Albuquerque, New Mexico, on June 16-19, 2007., Tips about camera features, design elements, group photos, focus, aperture, macro, zoom, flash, light and lighting, cropping, sharing, storing and printing. Identifies web resources.
Machila, Noreen (author), Emongor, Rosemary (author), Shaw, Alexandra P. (author), Welburn, Susan C. (author), McDermott, John (author), Maudlin, Ian (author), and Eisler, Mark C. (author)
Format:
Journal article
Publication Date:
2007-05
Published:
Kenya: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07794
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C27070
Notes:
Posted at http://www.scidev.net > indigenous knowledge, Via Science and Development Network. 3 pages., "More should be done to build bridges between formal scientific research and informal grassroots innovations."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25604
Notes:
Retrieved March 10, 2007, at http://agnews.tamu.edu/saas/saasproceedings.html, Papers presented to the Agricultural Communications Section, Southern Association of Agricultural Scientists Annual Meeting, Mobile, Alabama, February 3-6, 2007. 148 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29834
Notes:
Pages 338-364 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.
Medlock, J. (author), Downey, R. (author), and Einsiedel, E. (author)
Format:
Book chapter
Publication Date:
2007
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29777
Notes:
Pages 308-326 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.
11 pages., via online journal, A survey was conducted in six cities in the western United States whose electric utilities practice directional pruning for line clearance. Recipients’ knowledge of and attitudes about tree care practices and issues, utility pruning, directional pruning for line clearance, and effects of a simple brochure about utility pruning were determined. Respondents cared a great deal about landscape trees but had not thought much about utility pruning. They felt that utility pruners care most about keeping lines clear but care less about the trees, that companies are poor at explaining pruning to the public, and slightly disagree that large trees should be removed and replaced with small trees under lines. Those who had thought a lot about utility pruning were less trusting of those who do the pruning. The brochure increased trust of utility pruning personnel and the perception that they care about trees and greatly increased agreement that those personnel are highly trained professionals. Preference for topping over directional pruning was reduced by receiving a brochure, although topping still was preferred. Most supported line burial and were willing to pay higher rates for burial. Several recommendations are suggested for utilities and researchers, including the need for utilities placing an increased emphasis on communication with the public regarding these matters.
Escalada, M.M. (author / Visayas State University, Philippines)
Format:
Teaching material
Publication Date:
2007
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12090
Notes:
Handout 2 for Development Communication 132 course perhaps at Visayas State University, Philippines, where Monina Escalada taught in the Development Communication Department. 8 pages., How-to resource for pretesting and evaluating communication materials.
"When researchers played recordings of dog 'laughter' (a breathy exhalation made by pooches), barking and pacing canines at an animal shelter calmed down instantly. 'The dogs seemed to be happy, not stressed,' says animal behaviorist Patricia Simonet. To hear the sound, go to www.laughing-dog.org."
Navarro, M.J. (author), Escaler, M. (author), Ponce de Leon, M.I. (author), and Tababa, S.P. (author)
Format:
Book chapter
Publication Date:
2007
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29778
Notes:
Pages 327-337 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.
"The results of a survey on rural residents' opinions of their pork producing neighbours may be surprising to some." Researchers reports that producers often think their neighbours feel more negatively abvout their operations than they really do.
Retrieved June 16, 2006, 3 pages., Discusses information-related issues associated with criticism of Coca-Cola Company on the free online encyclopedia, Wikipedia.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24073
Notes:
From Meatingplace.com via Food Safety Network. 2 pages., Author suggests that the meat industry can learn lessons in marketing communication from the cotton industry.
