15 pages, via online journal, Purpose: The effectiveness of new extension approaches hinges on farmers’ willingness to adopt innovative ways to interact with extension. Therefore, this study explored farmers’ willingness to use mobile text messaging for two-way interactions with Ministry Extension officers.
Design/Methodology/Approach: Guided by the Unified Theory of Acceptance and Use of Technology (UTAUT), this study followed a correlational design and survey data were conveniently collected from 200 farmers of Trinidad.
Findings: Findings showed most farmers of the sample knew how to send and receive text messages, and many owned Internet-enabled smartphones. In addition, most farmers were willing to communicate with extension officers through text messages.
Practical Implications: Ministry Extension should revisit and revise their policies of communicating with farmers. Administrators should encourage extension officers to use SMS to respond to farmers’ requests and information needs.
Theoretical Implications: While the UTAUT provided an appropriate framework for understanding farmers’ use of text messaging, researchers should tailor the moderator variables to the country’s context.
Originality/Value: This study is the first to look at farmers’ willingness to use two-way information communication technologies in Trinidad. Results showed there is potential for Ministry Extension to use text messaging to communicate with farmers.
Navarro, M.J. (author), Escaler, M. (author), Ponce de Leon, M.I. (author), and Tababa, S.P. (author)
Format:
Book chapter
Publication Date:
2007
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29778
Notes:
Pages 327-337 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.
Neufeld, Jerry D. (author), Reddy, Steve J. (author), Miller, Jeffrey S. (author), Shock, Cedric A. (author), Jensen, Lynn (author), Olsen, Nora L. (author), Bohl, William (author), Hopkins, Bryan (author), and Shock, Clinton C. (author)
Format:
Journal article
Publication Date:
2007-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C26908
Ngondo, Prisca S. (author / Texas State University) and Craig, Clay (author / Texas State University)
Format:
Book chapter
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10896
Notes:
See also D10895., Pages 63-70 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."
Online from the periodical. 2 pages., Reports marketing communications and leadership perspectives of Jeff Cady, the Produce Market Guide "Produce Retailer of the Year."
11 pages., via online journal, This paper discusses the role of the community in agroforestry technology development and the extension approaches that have been used to spread sustainable agroforestry practices. It begins by stressing the importance of active community participation in the development of appropriate and sustainable agroforestry interventions for small holder farmers in the tropics. This is seen as essential because farmers understand their complex biophysical, socio-cultural and economic environment better than anyone else. It is therefore imperative that the community be involved in the whole process of technology development right frøm problem identification to technology transfer. Similarly, problem identification and prioritisation by, consensus of the community is seenas crucial, as is the role of indigenous knowledge in designing technologies that are cost effective, relevant and easily adoptable. Equally important is that interventions be tried out with a few farmers before involving the whole community and that farmers develop a monitoring system within their means that is effective in assessing the performance of these technologies. The paper concludes that a community-based extension system should be institutionalised in order to ensure sustainability in the transfer of the technologies. The system should be able to lead to the building of the capacity of the local farming community to continue utilising and transferring these technologies to solve their problems and ultimately creating sustainable fanning systems.
Nordansjo, I. (author / Logging Research Foundation, Sweden) and Logging Research Foundation, Sweden
Format:
Conference paper
Publication Date:
1984
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01054
Notes:
Phase 2; Evans, In: Moeller, G.H. and Seal, D.T., eds., Technology transfer in forestry : proceedings of a meeting of the International Union of Forestry Research Organizations, subject group s608; 1983 25 July - 1 August. London : Great Britain Forestry Commission, 1984. (Forestry Commission Bulletin No. 61) p. 92-96.
18 pages., via online journal., Meeting the demands of a proficient scientific workforce depends on students’ communication skill preparation. To describe students’ self-perceptions of their communication skills, we surveyed 315 students in Texas A&M University’s College of Agriculture and Life Sciences. Participants noted they were most proficient in their ability to listen effectively and least proficient in asking effective questions. Each communication skill characteristic showed a statistically significant difference before and after college engagement, but we found no statistically significant difference in the overall communication scores of students. Therefore, we recommend: 1) interviewing employers to understand their perceptions of entry-level employees; 2) investigating when students transition from false sense of confidence to actual confidence; 3) conducting a longitudinal study to investigate students’ perceptions of communication skills throughout their college experience; 4) evaluating faculty’s communication
teaching methods across disciplines; and 5) investigating the influence of self-reflection on students’ attained communication skills. Conducting such studies could lead to stronger connections between the academy and the industry, especially as faculty strive to align their teaching with needs of the industry.
6 pages, article 2TOT7, via online journal, It is not enough to simply post text in social media messages. Tweets with images garner three times more engagement, such as through likes, retweets, follows, clicks, and comments. Social media messages without accompanying visuals are a missed opportunity. This article describes 10 simple tools and accompanying techniques for creating attractive graphics and videos for use with social media: Canva, Paint, Piktochart, grayed out images, hand-drawn sketches, stock images, personal photos, PicCollage, GIFs, and Boomerang. Visuals should be copyright free and fit the content of a post. Time can be saved through repurposing existing images and videos for use in social media content.
Ochilo, Willis N. (author), Ruffhead, Holly (author), Rumsey, Abigail (author), Chege, Florence (author), Lusweti, Charles (author), Oronje, Mary Lucy (author), and Otieno, Washington (author)
Format:
Online journal article
Publication Date:
2019
Published:
Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: D10807
18 pages., via online journal., Mobile apps are increasingly being used to answer development challenges around the world. The development opportunities that apps offer is wide-reaching but uptake of the technology varies. This article examines the ease of use and factors impacting user acceptance and behavior when interacting with an app for agricultural extension in Kenya. Results show factors including gender and age play a role in the adoption of technology by agricultural extension agents. The findings have useful lessons for apps’ development in the agricultural sector and suggest that including intended users of an app in the design process significantly increases usability.
Nigeria: Heinemann Educational Books, Ibadan, Nigeria.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25670
Notes:
322 pages., A selection of papers from the National Conference on Integrated Rural Development and Women in Development organized by the Centre for Social, Cultural and Environmental Research and held at the University of Benin, September 22-26, 1980.
6 pages., ISSN: 2311-6110, via online journal., Agricultural universities invest substantial resources in postgraduate research that generate knowledge products. These are aimed at providing solutions to practical constraints impeding increased productivity in the agricultural sector, which plays a vital role in Kenya's economic development. Using a case study of Egerton University, this study aimed to determine the strategies most frequently used to share the generated knowledge products, and to find out their preferences of the knowledge sharing strategies in use. The actors' perception of the relevance and accessibility of the knowledge products generated at the University was also examined. The study was conducted through desktop study which reviewed the Masters and Doctorate Theses that targeted livestock value chain actors generated between January 2005 and December 2011. A survey was conducted using structured questionnaires to collect data from a sample size of 198 actors. The findings indicated that the knowledge products were 25 to 29 times more likely (P<0.001) to be disseminated through the library than any other sharing strategy examined. The sampled actors in livestock value chain perceived media briefs to be the most accessible with a mean of 4.26. The Masters Theses were perceived as more relevant to their needs with a mean of 4.07. The findings indicate that the livestock value chain actors were not fully utilizing the knowledge sharing strategies used to reach them. The study concluded that the defined primary beneficiaries of knowledge products from the university were not effectively reached.
24 pages., via online journal., Social innovation has received widespread attention in the rural development field, especially its contribution to future rural sustainability. Social innovation revolves around social networks. Rural areas, however, can be relatively disadvantaged by their geographical peripherality. Social media, therefore, has strong potential to foster social innovation by enabling remote communication, but in rural areas, social media use may be low because of an aging and decreasing population. This study examined community-level adoption and use of social media in rural areas in Japan, with a focus on Facebook, for the purpose of sharing community information and facilitating networking with a variety of actors to promote rural social innovation. The study involved a comprehensive search and case studies targeting 139,063 rural communities and 10,922 rural joint-communities, all of which are legally designated agricultural communities throughout Japan. The search found that disadvantaged rural communities’ adoption of Facebook was scarce, and most of the communities that had adopted Facebook did not expand their social networks. Furthermore, investigation into the communities that had adopted social networking to a larger extent revealed that external supporters or migrants had essential roles in successful networking. Based on the obtained findings, this study has provided insights for future policy design.
Page, Janis Teruggi (author / George Washington University) and Page, William S. (author / Mediawerks PR)
Format:
Book chapter
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10903
Notes:
See also D10895, Pages 283-289 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Traces the public relations efforts and impacts of Taylor Guitars, El Cajon, California, through collaboration with stakeholders involved in the production, forest preservation and use of an exotic wood, ebony. The firm assumed the role of guardian of the forest and operated "with the philosophy to use what the forest gives us." The approach involved changing the perception of what defined ebony.
Patel, I.C. (author / Agricultural Extension, College of Agriculture, Junagadh, Gujarat State, India) and Agricultural Extension, College of Agriculture, Junagadh, Gujarat State, India
Format:
Journal article
Publication Date:
1972-09
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05342
14 pages., via online journal., This article addresses a stated need within the food justice movement scholarship to increase the attention paid to the political socialization of hired farm hands in industrial agriculture. In Canada, tackling the problem of farm worker equity has particular social and political contours related to the Canadian horticultural industry’s reliance on a state-managed migrant agricultural labour program designed to fill the sector’s labour market demands. As Canada’s Seasonal Agricultural Worker Program (SAWP) produces relations of ‘unfree labour’, engaging migrant farm workers in social movement initiatives can be particularly challenging. Critical educational interventions designed to encourage migrant farm workers’ contribution to contemporary social movements in Canada must therefore confront the socio-cultural obstacles that constrict migrant farm workers’ opportunities to participate as full members of their communities. In this article, I argue that social justice oriented approaches to community-based arts can provide a means for increasing the social movement contributions of farm workers employed through managed labour migration schema such as Canada’s SAWP.
11 pages, Many academics ask ‘How can I use my research to influence policy?’. In this paper, we draw on our first-hand experience as social researchers for the British Government to advise how academics can create and communicate research with policymakers. Specifically, we describe methods of communicating research to policymakers in relation to research we undertook to listen to farmers about their priorities for a new agricultural policy for England following the exit of the UK from the European Union. The main purpose of this research was to ensure farmers’ voices were included in policy development and therefore communication of the research to policymakers was key. We reflect on the effectiveness of the communication methods we employed and summarise our learnings into four practical recommendations: (1) make research relevant to policymakers; (2) invest time to develop and maintain relationships with policymakers; (3) utilise ‘windows of opportunity’; and (4) adapt presentation and communication styles to the audience. We consider that employing these recommendations will help to improve how evidence is communicated between academia and government and therefore the influence of evidence in decision-making processes.
Journal currently known as: Crop and Pasture Science, Via CSIRO Journals., There is considerable potential for seasonal to inter-annual climate forecasts derived from dynamic models of the earth’s climate to be used widely to help improve management of important real-world issues in a variety of different areas (e.g. disaster management, agriculture, water management, health, natural resource management, food security, and insurance). Unfortunately, several factors currently inhibit this potential, e.g. low skill, low awareness, mismatches in what model forecasts can provide and what users need, and the complexity and probabilistic nature of the information provided. Substantial effort around the world is currently directed towards reducing these impediments. For example, climate model development continues behind the scenes, and techniques such as multi-model ensemble forecasting are progressing rapidly. Communication strategies that enable probabilistic information to be communicated more effectively have been developed and exciting developments such as the emergence of the Argo float program have dramatically improved our ability to initialise forecast systems. We can also look forward to greater computing power in the future, which will allow us to increase the resolution of the models used to perform forecasts. Research on the integration of climate forecasts with risk-management tools more useful to managers is also occurring.
The great potential for much wider use of climate model forecasting cannot be denied. However, it will only be realised if models continue to be developed further, if climatic variability continues to be closely monitored from the surface, the atmosphere, the ocean, and from space, and if these data are made readily available to the research community.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19731
Notes:
Pages 102-120 in Pilar Riano (ed.), Women in grassroots communication: furthering social change. Sage Publications, Inc., Thousand Oaks, California USA. 315 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11095
Notes:
137 pages., Examines the power of food as a communicative tool to bring people of diverse backgrounds together. Author argues that food enables people to look past their differences and focus on their similarities, thus creating a stronger sense of community via the sharing of a meal.
10 pages., Article #:4FEA4, via online journal., Childhood obesity is one of the leading problems facing Americans today. As children continue to struggle with both obesity and food insecurity, many parents and doctors look to schools to be responsible for providing healthful meals. The aim of the Farm to School (F2S) program is to bring fresh, local produce into school cafeterias. Aligning with Extension goals, the F2S program provides an opportunity for both the development of healthful lifestyles and increases in agricultural profits. Through interviews with producers and school food service directors, we determined ways Extension programming can be used to improve the efficiency of the F2S program.
15 pages, via online journal article, Scientist-stakeholder partnerships are formed by scientists from academic institutions and industry representatives in an effort to address contingent science issues such as climate change, inform the public and influence public policies. Such organizations often lack expertise in communicating to the public and conducting outreach which are crucial components to building a good reputation. This study selected Florida Water and Climate Alliance [FWCA] as an example of such an organization, exploring its media attention and media framing to assess the visibility and reputation of [FWCA]. Results showed very limited media attention had been devoted to [FWCA]. The framing analysis results indicated that the coverage of [FWCA] is mostly introductory and descriptive information from public institutions, collaborators and funding agencies. These results demonstrate the need for such organizations to increase media visibility and build their reputations through strategic communication. Scientist-stakeholder partnership organizations like FWCA could gain from strategic collaborations with agricultural communications professionals and academic researchers. To better assist in building the reputation for these organizations, recommendations include developing strategic communication plans and conducting research about stakeholders’ and collaborators’ perceptions of an organization’s reputation.
22 pages, via online journal, Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable local food attitude than the other two video treatments. Although the social connection video treatment generated a positive attitude toward local food based on the real limits, it did not significantly differentiate from the control group. Communicators should consider using similar short, online videos for emphasizing the high quality of local food and its support of the local economy to promote local agricultural products. Future research should pair live-action or animated footage with the same messages in the video treatments to identify messages effectiveness. Researchers should also investigate why some individuals respond to local food’s benefit of social connection more readily than the others, and identify strategies to use social connection media frame to promote local food.
Quandt, Amy (author), Salerno, Jonathan D. (author), Neff, Jason C. (author), Baird, Timothy D. (author), Herrick, Jeffrey E. (author), McCabe, J. Terrence (author), Xu, Emilie (author), and Hartter, Joel (author)
Format:
Journal article
Publication Date:
2020-08-11
Published:
United States: PLOS
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12425
16 pages., Mobile phone use is increasing in Sub-Saharan Africa, spurring a growing focus on mobile phones as tools to increase agricultural yields and incomes on smallholder farms. However, the research to date on this topic is mixed, with studies finding both positive and neutral associations between phones and yields. In this paper we examine perceptions about the impacts of mobile phones on agricultural productivity, and the relationships between mobile phone use and agricultural yield. We do so by fitting multilevel statistical models to data from farmer-phone owners (n = 179) in 4 rural communities in Tanzania, controlling for site and demographic factors. Results show a positive association between mobile phone use for agricultural activities and reported maize yields. Further, many farmers report that mobile phone use increases agricultural profits (67% of respondents) and decreases the costs (50%) and time investments (47%) of farming. Our findings suggest that there are opportuni- ties to target policy interventions at increasing phone use for agricultural activities in ways that facilitate access to timely, actionable information to support farmer decision making.
18 pages., Via online journal., The study asserts that rural villages which have developed relatively complex communication systems have extensive local knowledge and practice systems. Using the knowledge and community-based perspective, the study departs from past works of development communication scholars, who have focused their attention mainly on the transfer of information. The study is concerned with how meaning is created and shared in rural communities through the use of communication. It looks at how small homogenous farming communities in Thailand – world’s number one rice exporter – utilize communication to improve rice crop production. It asks: what roles does communication play in the formation of collective definitions (perspectives) and the construction/management of local knowledge and practices on rice farming? To explore the plausibility of this paper’s assertion, ethnographies of two rice farming villages were conducted – Baan Sap Som Boon (irrigated) in Chainat province (Central Region) and Baan Hua Hae (rainfed) in Ubon Ratchathani province (Northeast Region). Data generation period was from October 2004 to July 2005. Research results indicate that Baan Sap Som Boon has both an extensive knowledge of rice farming methods and procedures and an elaborate community-based communication system. Baan Hua Hae, on the other hand, practices more traditional means of rice production and divides time with other livelihood activities. In both villages, communication plays a central role in improving crop production via facilitating the formation of collective definitions on rice farming, labor, economics and agriculture-related institutions.
Ramanujan, Krishna (author) and Cornell University, Ithaca, New York.
Format:
News release
Publication Date:
2006-02-22
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23733
Notes:
Archived 2/22/2006 at http://archives.foodsafetynetwork.ca/agnet-archives.htm, Via Food Safety Network. 2 pages., Insect-damaged sagebrush has a novel way of broadcasting to nearby plants that a predator is in the area. It releases a bouquet of airborne odors and perfumes. If wild tobacco is growing nearby, it will "eavesdrop" on these chemical signals and fortify its defenses against such plant-eaters as caterpillars.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37233
Notes:
Via BBC World Service - Communication, Media and Development Policy. 5 pages., Author suggests that the complexities of climate change may prompt consideration of staging probable near-future scenarios - "what if" and "what next" case reports that might be presented through popular theatre. They might illustrate probable situations, bold decisions of some, reluctance to change among others.
20 pages., This study was conducted to examine Florida consumers’ stance on legalizing the growing and processing of hemp, recently redefined as an agricultural commodity. Factors were explored that may explain their stance to provide insight into the communication needs in the early stages of the U.S. hemp industry revival. Results indicated that respondents who had more favorable attitudes toward legalizing hemp were also more likely to fall within the category of being overall “for legalizing hemp” when offered a binary choice. Further, attitude toward legalizing hemp was predicted by respondents’ objective knowledge of hemp topics, attitude toward legalizing marijuana, and perceived personal relevance of legalized hemp cultivation and production. A strong association between hemp and marijuana was also observed in both the quantitative and qualitative findings, and respondents indicated some confusion regarding the mind-altering properties of marijuana compared to hemp. As such, a key recommendation is that early communication messages and strategies be tailored toward educating the public on differences in the uses and psychoactive properties of hemp and marijuana. Future research is needed to identify other key messages needed to enhance public understanding of hemp, as well as the best methods of delivering such. Future research should be conducted with other hemp stakeholders, including policymakers, hemp license-holders, and other farmers and industry members to reconcile potential differences in key stakeholder perceptions and enhance the future viability of the industrial hemp market.
Raney, Beth (author / eXtension/Penn State) and Sagor, Eli (author / University of Minnesota)
Format:
Presentation
Publication Date:
2008-04-30
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27712
Notes:
Presented at the National Extension Technology Conference in 2008, Raleigh, North Carolina. Information posted at http://netc08.ces.ncsu.edu., via online access, 39 slides, Abstract provided by presentors: A wide variety of free web 2.0 tools make online collaboration and content sharing easier than ever. This introductory, practical session will showcase three such tools: Google Docs for documents and spreadsheets; Flickr for photos; and Slideshare for presentations. We'll take you inside each of these tools with live demonstrations. At the end of this session, you'll be ready to share your own content. If you bring a laptop, you may be well on the way before the session is over!
Ray, Howard E. (author / Vice President and Director of Agricultural Sciences and Technology, Academy for Educational Development) and Vice President and Director of Agricultural Sciences and Technology, Academy for Educational Development
Format:
Journal article
Publication Date:
1988
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: C02924
Ray, Howard E. (author / Vice President and Director, Agricultural Sciences and Technology, Academy for Educational Development, Washington, D.C.) and Vice President and Director, Agricultural Sciences and Technology, Academy for Educational Development, Washington, D.C.
Format:
Report
Publication Date:
1985
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01470
Notes:
Evans; See also ID C01471, C01472;, Mason E. Miller Collection; INTERPAKS Collection; Four copies, Washington, D.C. : Academy for Educational Development, 1985. 48 p.
USA: American Association of Agricultural College Editors (AAACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09584
Notes:
Delmar Hatesohl Collection, First edition. 148 pages., Nine reference units in this handbook were compiled by agricultural communications specialists in the Office of Agricultural Communications, College of Agriculture, University of Illinois.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29795
Notes:
Pages 268-271 in Ian Scoones and John Thompson (eds.), Farmer First revisited: innovation for agricultural research and development. Practical Action Publishing, Warwickshire, U.K. 357 pages., Reports on successful use of a Participatory 3 Dimensional Model that helps reconcile agendas in the Andes.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19726
Notes:
Pages 3-29 in Pilar Riano (ed.), Women in grassroots communication: furthering social change. Sage Publications, Inc., Thousand Oaks, California USA. 315 pages.
4 pgs., Objective: The Western Center for Agricultural Health and Safety (WCAHS) at the University of California, Davis implemented a multifaceted rapid response to COVID-19 in the western United States. This paper describes the center's response from mid-March through June 30, 2020. Methods: A comprehensive needs assessment was conducted with agricultural stakeholders. Agriculture-specific COVID-19 resources were developed and disseminated, and a farmer/employer survey was launched. Results: The WCAHS COVID-19 resources web page, worksite checklist, and training guide were shared on over 50 web pages nationally. As of June 30, 2020, 282 online surveys have been received. Ongoing informal discussions with agricultural stakeholders indicate a disconnect between the experiences of farmers/employers and farmworkers in relation to COVID-19 prevention at the worksite. Initial survey responses indicate that implementing social distancing is one of the greatest challenges at the worksite. Confusion over local, state, and federal guidelines and which to follow is another concern. Conclusion: The WCAHS response to COVID-19, in close collaboration with agricultural stakeholders, represents a useful model for a rapid response to a public health crisis by regional centers. Key elements to its success include rapid personalized communication with a wide range of agricultural stakeholders, an actively engaged External Advisory Board, the development of industry-specific resources and information, recurring and iterative engagement with stakeholders as new COVID-19 information emerged and resources were developed, and the identification of the unique gap WCAHS was positioned to fill. The multipronged dissemination approach enhanced the reach of WCAHS COVID-19 resources.
16 pages., Via online journal, Communicating the process quality of ethically produced food effectively is of highest interest to policy makers, organizations, retailers and producers in order to enhance ethical food production and increase ethical label use. The objective of this paper is to unveil the effectiveness of different communication treatments in regard to changing purchase behavior of different consumer groups. Different communication material for beef produced according to consumer expectations was compiled and applied in a consumer survey—incorporating a choice experiment and a questionnaire—with 676 respondents in three cities of Germany. A Latent Class Mixed Logit Model was basis to identify different consumer segments and their response to the different communication treatments. The effects of different communication treatments unveil the importance to address information in an objective manner. Target groups could be enlarged through the assessment of clear, objective information. Moreover, most consumers were more likely to refrain from choosing a cheap beef product from conventional, barn-based rearing. Hence, consumers might be interested in reducing their overall consumption of beef and prefer the consumption of high value ethical beef with less frequency. Producers, market actors and policy makers should realize that a high share of consumers, not only smaller target groups, value ethical food and may be ready to change their consumption habits, if they are adequately informed.
5 pages., Article # 5IAW3, via online journal., A storytelling session was successful in raising awareness and understanding of the types of changes in weather patterns farmers are experiencing in Maine, what impacts those changes are having on their operations, and the changes farmers are making in response. Using an outreach approach rooted in farmer stories allowed us to bypass the controversy that often surrounds topics related to climate change. Likewise, focusing on the farmers' experiences and avoiding corrective statements during this introductory session resulted in productive dialogue. We recommend replicating this approach within different agricultural sectors to increase understanding of sector-specific risks and strategies for adaptation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20155
Notes:
Pages 11-15 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Describes difficulties involved in getting one's message across to the public. Suggests that communicating with thought leaders and the disseminators of opinion may be more effective than with the general public regarding complex subjects such as forest
Rockwood, Walter G. (author / Communications and Information International Institute of Tropical Agriculture Ibadan, Nigeria)
Format:
Speech
Publication Date:
1971-07-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30380
Notes:
Speech prepared to set stage for a seminar on learning and communication for 20 overseas students enrolled in soils programs at American Universities, University of Illinois
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C30049
Notes:
Posted at http://wvuscholar.wvu.edu:8881//exlibris/dtl/d3_1/apache_media/7202.pdf, Master of Science in Agricultural and Environmental Education, West Virginia University, Morgantown. 61 pages.
