19 pages., Via online journal., While in vitro animal meat (IVM) is not yet commercially available, the public has already begun to form opinions of IVM as a result of news stories and events drawing attention to its development. As such, we can discern public perceptions of the ethics of IVM before its commercial release. This affords advocates of environmentally sustainable, healthy, and just diets with a unique opportunity to reflect on the social desirability of the development of IVM. This work draws upon an analysis of ethical perceptions of IVM in 814 US news blog comments related to the August 2013 tasting of the world’s first IVM hamburger. Specifically, I address three primary questions: (1) How does the public perceive the ethics of IVM development? (2) How acceptable is IVM to the public relative to alternative approaches to reducing animal meat consumption? and (3) What should all of this mean for the ongoing development and promotion of IVM? Ultimately, it is argued that there is a strong need for facilitation of public dialogue around IVM, as well as further research comparing the acceptability of IVM to other alternatives.
Lavides, Margarita (author), Plantilla, Anabelle (author), Mallari, Neil Aldrin (author), Babaranza, Blas Jr. (author), de la Paz, Belinda (author), Nozawa, Cristi Marie (author), and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24928
Notes:
Chapter 6 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26484
Notes:
PowerPoint presentation at the 2007 conference of Association of Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), and the National Extension Technology Conference (NETC), Albuquerque, New Mexico, on June 16-19, 2007., Tips about camera features, design elements, group photos, focus, aperture, macro, zoom, flash, light and lighting, cropping, sharing, storing and printing. Identifies web resources.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08175
Notes:
Theodore Hutchcroft Collection, Columbia, MO: University of Missouri, 1979. Communications Guide CM1025. p. (In: North Central Regional Extension Publication no. 212)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08162
Notes:
Theodore Hutchcroft Collection, Columbia, MO: University of Missouri, 1984. Communications Guide CM109. 6 p. (In: North Central Regional Extension Publication no. 212)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19738
Notes:
Pages 251-259 in Pilar Riano (ed.), Women in grassroots communication: furthering social change. Sage Publications, Inc., Thousand Oaks, California USA. 315 pages.
Machila, Noreen (author), Emongor, Rosemary (author), Shaw, Alexandra P. (author), Welburn, Susan C. (author), McDermott, John (author), Maudlin, Ian (author), and Eisler, Mark C. (author)
Format:
Journal article
Publication Date:
2007-05
Published:
Kenya: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07794
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14435
Notes:
Pages 21-25 in National Academy of Sciences, Communication for change with the rural disadvantaged: a workshop. National Academy of Sciences, Washington, D.C. 117 pages.
Retrieved June 16, 2006, 3 pages., Discusses information-related issues associated with criticism of Coca-Cola Company on the free online encyclopedia, Wikipedia.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09503
Notes:
Online from the National Safety Council. 1 page., Emphasis on instilling a sense of mission and creating an environment where employees regularly deliver and seek safety-related information.
Mashroofa, Mohamed Majeed (author) and Wathmanel Senevirathne (author)
Format:
Conference paper
Publication Date:
2014
Published:
International Federation of Library Associations and Institutions, The Hague, Netherlands.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10847
Notes:
17 pages., via depository, IFLA Library., Access to information plays crucial role in getting best agricultural products with some other factors such as soil, weather, biochemical products and their application. Several types of information are required by farmers of Sri Lanka for agricultural activities. This study focuses on the relationship of information literacy and the enhanced access to agricultural productivity. Therefore, this research aims to determine the information literacy level of paddy farmers of Ampara district in Sri Lanka in accessing agricultural information and explores how much this support the enhanced agricultural productivity. Stratified random sampling technique was used to select sample paddy farmers of Ampara district. 57 farmers were selected as the sample from all nineteen D.S. divisions of Ampara as three from each division. Survey method was used to collect data for this study. Questionnaire and Interview were used as research instruments. District Officer of Agriculture was interviewed and farmers were administered with questionnaires. Result was analyzed mainly quantitatively by using SPSS and Mini Tab. Qualitative analysis is also carried out. This study resulted that majority respondents preferred verbal communication, print sources and the use of computer and internet is reported poor. Communication gap, poor communication services, lack of libraries, lack of information literacy skills, poor infra structure and inadequate extension services might have caused poor access to information. Department of Agriculture under Central government and Agrarian Services Board under provincial ministry serve to these farmers as much as possible to provide information. However the information received by farmers indicated that it is not to the expected level. Therefore, it is concluded that government and local authorities should develop the existing services, information and communication systems to facilitate the farmers to access relevant information on time in order to gain best agricultural productivity. Though the perception of farmers indicates that they are information literate, facts and information related to format, mode and sources they preferred shows that these farmers are not much skilled on information literacy. This study recommends educating the farmers on access to information. Information Literacy should be taught to the farmers from the grass root level.
Masiclat, Steve (author), Scherer, Clifford W. (author), and Scherer: Associate Professor and Department Extension Leader, Department of Communication, Cornell University, Ithaca, NY; Masiclat: Graduate Student, Department of Communication, Cornell University, Ithaca, NY
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03231
McKay, G.R. (author / University of Minnesota, Institute of Agriculture, Forestry and Home Economics.) and University of Minnesota, Institute of Agriculture, Forestry and Home Economics.
Format:
Journal article
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00611
4 pages., Article # 6COM1, via online journal., To develop more inclusive programs, Extension professionals should attend to self-awareness, communication, and program structure. We suggest engaging in reflection and examining word choices and program decisions to make programs more welcoming to all members of the communities we serve. Extension professionals should incorporate these practices in their work to meet the needs of increasingly diverse communities.
16 pages, via online journal article, This study examined the online content of interdisciplinary agricultural center webpages. Content modification dates, mission statements, and content were determined through a content analysis. Many of the websites did not mention a modification date for the content, while many websites had outdated content mostly older than six months. More than two-thirds of the websites provided PDFs that visitor could download to learn more about topics, by many of the websites lacked any media element that was being coded. Additionally, many websites did not use multiple forms of media. More than half of the websites were coded as lacking any social media content or plugins, but out of the websites that did include social media content, Facebook was the most prevalent. The commonalities between the center’s mission displayed on the website and the content theme were analyzed and chi-square tests provided the degree of association. A significant association existed and an alignment between communication strategies and missions of the centers was concluded, which is important when organizations communicate about agricultural science as indicated by previous literature. It is recommended that centers communicate via their websites in a timely manner and allow modification times to be seen to viewers to show their information is up-to-date. Website media content should also be diversified and communicators of these centers should explore the unique communication opportunities provided by social media. Future research should explore the target audience of interdisciplinary agricultural centers and should analyze the messages centers are using to communicate with those audiences.
13 pages., via online journal., Communication plays a vital role in a developing society as it could be used for developing of perspectives. This study aimed to analyze the communication and perspectives on climate change among layer farmers in San Jose, Batangas, Philippines. Descriptive research design in a quantitative approach, along with distributed survey questionnaires to the respondents in the said municipality were utilized to answer the research objectives. Systematic random sampling was used to get the sample size of the layer farmers. Statistical tools such as frequency/percentage, weighted mean and Pearson’s correlation were also used. The layer farmers were greatly exposed in interpersonal communication platforms. Demonstration, meetings, seminars and trainings were of less extent. Radio, television and cellphones were widely used by the layer farmers, while very few had access on the internet. Furthermore, they agreed on food security, water sufficiency, ecological and environmental stability, human security and knowledge and capacity development. However, they moderately agreed on climate-smart industries and services, and sustainable energy. Findings also showed that there is a significant relationship between the layer farmers’ perspectives to the communication platforms they were exposed to.
Medlock, J. (author), Downey, R. (author), and Einsiedel, E. (author)
Format:
Book chapter
Publication Date:
2007
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29777
Notes:
Pages 308-326 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.
Mefalopulos, Paolo (author) and Kamlongera, Christopher (author)
Format:
Handbook
Publication Date:
2004
Published:
International: Food and Agriculture Organization of the United Nations, Rome, Italy.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23914
Notes:
Second edition. For the Southern African Development Community Centre of Communication for Development in collaboration with the Communication for Development Group Extension, Education and Communication Service, Sustainable Development Department.
Melgares, Pat (author), Hill, Steven G. (author), Clark, Terrie (author), Cable, Ted (author), and Boone, Kris (author)
Format:
Research paper
Publication Date:
2006-02-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24000
Notes:
25 p. Paper presented at the Southern Association of Agricultural Scientists' 103rd annual meeting in Orlando, Fla. [Agricultural Communications Section].
Meyer, Christian (author), Hamer, Martin (author), Terlau, Wiltrud (author), Raithel, Johannes (author), and Pongratz, Patrick (author)
Format:
Paper
Publication Date:
2015
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06581
Notes:
Presented at the International European Forum on System Dynamics and Innovation in Food Networks>2015 International European Forum, Innsbruk-Igls, Austria, February 9-13, 2015. 10 pages.
2 pages., Online from publisher., "...a few 'constants' to keep in mind to guide your strategy for content and delivery" of information about policy changes to members of associations.
Delmar Hatesohl Collection, Describes messages conveyed and responses from consumers during visits with civic organizations and supermarket shoppers in three Missouri communities.
11 pages., via online journal, A survey was conducted in six cities in the western United States whose electric utilities practice directional pruning for line clearance. Recipients’ knowledge of and attitudes about tree care practices and issues, utility pruning, directional pruning for line clearance, and effects of a simple brochure about utility pruning were determined. Respondents cared a great deal about landscape trees but had not thought much about utility pruning. They felt that utility pruners care most about keeping lines clear but care less about the trees, that companies are poor at explaining pruning to the public, and slightly disagree that large trees should be removed and replaced with small trees under lines. Those who had thought a lot about utility pruning were less trusting of those who do the pruning. The brochure increased trust of utility pruning personnel and the perception that they care about trees and greatly increased agreement that those personnel are highly trained professionals. Preference for topping over directional pruning was reduced by receiving a brochure, although topping still was preferred. Most supported line burial and were willing to pay higher rates for burial. Several recommendations are suggested for utilities and researchers, including the need for utilities placing an increased emphasis on communication with the public regarding these matters.
Mike, Moses R. (author), Rampold, Shelli D. (author), Telg, Ricky W. (author), Lindsey, Angela B. (author), and Association for Communication Excellence (ACE)
University of Florida
Format:
Online journal article
Publication Date:
2020-02
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11303
15 pages., via online journal, Crisis communication plays a significant role for the different audiences for which it is designed. Hurricanes and other disasters have resulted in major economic damage and disruption of social norms for extended periods of time in communities across the globe. In such circumstances, the Cooperative Extension Service is often called to take an active role in preparation, response, and recovery. As part of the local emergency management team, local Extension offices are positioned to provide a research base, relevant information, and faculty. As such, citizens often look to Extension faculty members for emergency resources and expertise. However, standard communication methods can be significantly affected in disaster situations. Further, difficulty to fully anticipate such effects can limit Extension’s ability to communicate with targeted audiences and deliver important information. This descriptive study was conducted to examine Florida Extension offices’ and Extension faculty members’ communication efforts and effectiveness during the 2017 hurricane season. The primary methods used by respondents to communicate with subject matter clientele were email, face to face, and phone; the primary method used to communicate with the public was the internet/web. Respondents felt clientele and the public were only moderately aware of Extension’s efforts during the hurricane season. Future research is needed to investigate Extension faculty members’ choice of communication channels, as well as the ability of these channels to convey information to clientele and the public. Future research should also examine the communication channels and information sources used and preferred by clientele and the public during disasters. Such results should be compared to the findings of this study to inform future practice for communication in disasters.
Miller, H. (author), Whelan, Elizabeth M. (author), Smith, Kenneth (author), Bonner, C. (author), Carlisle, J. (author), Fumento, M. (author), Gough, M. (author), Milloy, S. (author), and Center for Global Food Issues, Hudson Institute, Washington, D.C.
Format:
Report
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22162
9 pages., via online journal., Encouraging the uptake of sustainable soil management practices often requires on‐farm experiential learning and adaptation over a sustained period, rather than the traditional knowledge transfer processes of identifying a problem and implementing a solution. Farmer‐to‐farmer learning networks are emerging with farmers experimenting and sharing knowledge about these practices amongst themselves. One potential communication channel for such interaction and knowledge sharing is social media and Twitter in particular. A content analysis of a Twitter account for an EU research project, SoilCare, and in‐depth qualitative interviews with five farmers using Twitter, was used to illustrate the extent and type of farmer‐to‐farmer knowledge sharing in relation to sustainable soil management practices. Evidence of farmer learning and knowledge sharing on Twitter with respect to these practices was identified. Twitter can capture the immediacy of the field operations and visual impacts in the field. Furthermore, the brief messages channelled through Twitter appeal to time‐constrained farmers. The ability for interaction around particular hashtags in Twitter is developing virtual networks of practice in relation to sustainable soil management. Within these networks, farmer champions are emerging that are respected by other farmers. Twitter works best for those actively seeking information, rather than passive recipients of new knowledge. Therefore, its use with other forms of face‐to‐face interaction as part of a blended learning approach is recommended. Twitter also offers a potential space for other actors, such as researchers and advisers, to interact and share knowledge with farmers.
Milne, Alice E. (author), Glendining, Margaret J. (author), Lark, Murray (author), Perryman, Sarah A.M. (author), Gordon, Taylor (author), and Whitmore, Andrew P. (author)
Format:
Journal article
Publication Date:
2015-09-01
Published:
United Kingdom: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D07993
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14104
Notes:
First published in Africa Media Review, 3(3), 1989., Chapter 1 in Charles Okigbo (ed.), Development Communication Principles. African Council for Communication Education, Nairobi, Kenya. 365 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25585
Notes:
Pages 114-132 in Andrew A. Moemeka (ed.), Development communication in action: building understanding and creating participation. University Press of America, Inc., Lanham, Maryland. 325 pages.
13 pages., Article # 6FEA1, via online journal., Professionals in Extension who develop intercultural competence are better prepared to meet the needs of multicultural populations. This article addresses University of California Extension's formation of an intercultural competence professional development initiative. We describe our use of an integrated conceptual framework that includes Hammer's Intercultural Development Inventory (IDI) and Kotter's eight-step organizational change process to institutionalize the initiative. IDI pretest and posttest results indicate that California 4-H professionals are more culturally competent. The impact of the initiative also is reflected in the significant growth (151% increase) in Latino youth participation in 4-H. We provide recommendations for replicating our effort.
Moorhead, S. Anne (author), Coates, Vivien E. (author), Gallagher, Alison M. (author), Nolan, Geraldine (author), Murphy, Kathy (author), and Hazlett, Diane E. (author)
Format:
Journal article
Publication Date:
2013
Published:
Ireland
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07145
via online journal., The purpose of this study was to identify and describe the nature of corporate positions on animal welfare available on the websites of five meat producing companies in the U.S. The results of the content analysis illustrated that there were common topics among the dialogs the companies were willing to open related to their animal welfare positions. The companies typically took a general approach to animal welfare topics, commonly focusing on their corporate policy and their commitment to animal welfare. While each company focused on a unique combination of topics, companies commonly avoided mentioning more specific and possibly controversial topics and instead chose to focus on big-picture topics such as a commitment to sound animal welfarepractices. Each company used a particular set of frames to couch individual animal welfare messages for consumers. The most common frame led was that the company is an industry leader in animal welfare. Eighteen thematic terms related to livestock production and handling emerged through the content analysis. Of those, animal handling and humane were clearly the most commonly used terms. Future research should include matching these content analysis results with the existing communication strategies of each company, conducting more content analyses on animal protein companies’ other media outlets, as well as further exploring the presence of frames, topics, and terminology in news coverage in comparison to the online messages of animal protein companies.
Mosidi, Solly (author) and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
South Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24930
Notes:
Chapter 12 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Mott, Rebecca (author), Preston, Kate (author), and Brandt, Heath (author)
Format:
Journal article
Publication Date:
2022-12-19
Published:
United States: Clemson University Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12800
Notes:
4pgs, The Anchor podcasting tool provides an innovative way for Extension professionals to deliver information to youth, as well as promote further engagement. This article describes the process our team followed to create a series of career podcasts for middle school students using Anchor. We discuss benefits and considerations to keep in mind if you are considering launching a podcast of your own.
10 pages., ISSN 2223-4985, via online journal., The study investigated the factors influencing accessibility of rural information services in Tanzania. Specifically the study identified the types of information services provided in rural areas; identified the sources of information used by rural people and determined the barriers to accessibility of information services in rural areas in Tanzania. The study employed a meta-analysis methodology where studies on information services in rural areas in Tanzania were analysed. Findings of the analysis were then compared and contrasted to see the similarities and differences. It was found that there were several information sources used in rural areas ranging from simple face to face communication to modern interactive ICTs including the mobile phones. Despite the availability of a number of information sources, several factors limited the accessibility of information services in rural areas. Findings show that high illiteracy levels, poor/unreliable information infrastructure, low income, lack of electricity and high cost of ICTs have limited the accessibility of information services in rural areas. Others factors including the use of difficulty languages when repackaging information, lack of time to access information and geographical isolation to have also limited some from accessing information services in rural areas. The study recommends that in-order to improve the access to information services in rural areas, it is important to deal with both individual and institutional factors which limit access to information. It is also important to conduct audience research oftenly that appropriate information can be delivered to the right people.
8 pages., via online journal., Land degradation and soil nutrient depletion have become serious threats to agricultural productivity in sub- Saharan Africa. To improve agriculture production, research has led to recommendation of a range of integrated Soil fertility Management (ISFM) options, of proven effectiveness, for soil fertility improvement. Although many factors contribute to the low adoption of ISFM by farmers, communication gaps between extension agents and farmers lie at the heart of the problem. Hence, the study sought to investigate factors considered by agricultural extension agents in selection of communication channels to disseminate soil fertility information in the central highlands of Kenya. Structured questionnaires were used to elicit information from 105 extension agents. Both descriptive and inferential statistics were used for data analysis. In choosing the communication method to be used in dissemination of soil fertility management (SFM) practices, target group was scored as the most relevant factor followed by type of SFM, time available then number of staff sequentially. Education was perceived to highly influence the selection of workshop (M= 3.4) while age was perceived to highly influence the selection of video showing (M= 2.8) as extension methods in dissemination of SFM. The implication of the study is that diverse communication channels should be utilized to get to farmers of different socio economic characteristics.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29834
Notes:
Pages 338-364 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24073
Notes:
From Meatingplace.com via Food Safety Network. 2 pages., Author suggests that the meat industry can learn lessons in marketing communication from the cotton industry.
Online via UI Library electronic subscription., Highlights the similarities between contemporary literature on participatory communication and publications by M. K. Gandhi on Indian rural development. Also recommends a simple model of applying the concept of participatory communication in present day rural development projects in India as an extension of the "Gram Swarajya" idea propounded by Gandhi.
5 p., Ari Mwachofi, Ph.D., principal investigator of the research project titled "Developing a Rehabilitation Service Delivery Model for Minority Farmers With Disabilities," describes how personal contact, developing trust with farmers, and collaborating with community leaders enhances his study. The project's purpose is to build an effective model of service delivery to minority farmers who have traditionally been underserved. The study involves farmers from the Lower Mississippi Delta states of Arkansas, Louisiana and Mississippi.
12 pages., via online journal., Present world belongs to the era of information explosion. With the information edge on hand, the world is getting much competitive. Students are required to develop rigorous digital skills to suit themselves to the multi-faceted world. It is no coincidence that Information and Communication Technology (ICT) tools form the bulwark of this new age digital literacy. ICTs have been establishing themselves for so long as the futuristic tools of teaching and learning. In addition, ICT has become a polynary and systematic concept in the field of education. Thankfully, agricultural education is not left behind and it is getting more and more realized that agricultural information professionals must support agriculture by managing and improving access to a proliferating and increasingly complex array of information. This paper is limited to the usage and effects of ICT tools in the classroom teaching-cum-learning setup of agricultural education. Research studies show that for massive deployment of ICTs, the student community needs to be exposed to various courses of computer usage and application software. Besides, bottlenecks that hinder widespread ICT deployment have also been identified amongst agricultural community. Apart from the poor or inadequate availability of interactive multimedia, self-learning modules and online class courses in agricultural domain, it has been ascertained that poor signal strength of wifi also pose as barrier in inhibiting the adaptability of ICT tools in countries like India. The study suggests that the students should foster information awareness, build their knowledge about ICT, develop competence in ICT, and the teaching faculty should determine methods for how to use ICT to achieve information literacy in agriculture.