Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09620
Notes:
Delmar Hatesohl Collection, Publisher of this article is not identified., Author examines rural-urban understanding in the context of public concerns about animal rights, across the years. Offers six suggestions for those producing food, including advice to take a look at your production system and avoid responding with emotional arguments.
Hastings, Gerard (author), Freeman, Jo (author), Spackova, Renata (author), and Siguier, Pierre (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01363
Notes:
Pages 93-107 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
20 pages., This study was conducted to examine Florida consumers’ stance on legalizing the growing and processing of hemp, recently redefined as an agricultural commodity. Factors were explored that may explain their stance to provide insight into the communication needs in the early stages of the U.S. hemp industry revival. Results indicated that respondents who had more favorable attitudes toward legalizing hemp were also more likely to fall within the category of being overall “for legalizing hemp” when offered a binary choice. Further, attitude toward legalizing hemp was predicted by respondents’ objective knowledge of hemp topics, attitude toward legalizing marijuana, and perceived personal relevance of legalized hemp cultivation and production. A strong association between hemp and marijuana was also observed in both the quantitative and qualitative findings, and respondents indicated some confusion regarding the mind-altering properties of marijuana compared to hemp. As such, a key recommendation is that early communication messages and strategies be tailored toward educating the public on differences in the uses and psychoactive properties of hemp and marijuana. Future research is needed to identify other key messages needed to enhance public understanding of hemp, as well as the best methods of delivering such. Future research should be conducted with other hemp stakeholders, including policymakers, hemp license-holders, and other farmers and industry members to reconcile potential differences in key stakeholder perceptions and enhance the future viability of the industrial hemp market.
Shears, Arthur (author), Shears, Elizabeth (author), and Shears, Elizabeth: Mount Saint Vincent University, Halifax, Canada.; Shears, Arthur: Partner in training and development consulting company, Halifax, Canada.
Format:
Journal article
Publication Date:
1990
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05302
AGRICOLA IND 90032709, In today's information-based society, home economists must be able to access and to utilize modern communications and information technologies such as electronic mail, computer conferencing, and desktop publishing. Traditional communications courses which form part of most home economics undergraduate curricula may not prepare them for this task. In this paper, a model of purposeful communication is presented which provides a framework within which the use of modern communications and information technologies can be viewed. In the purposeful model, communication is developed in a systematic manner to achieve specific objectives. It is suggested that home economists will apply these new technologies in the preparation and delivery stages of communication. The second article in this two-part series describes the development of a graduate level course in modern communications for home economists.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09781
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 1. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Miscellaneous Historian's Records, 1941-1960. Folder 12 : 144. Proceddings: National Association Radio Farm Directors
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C27070
Notes:
Posted at http://www.scidev.net > indigenous knowledge, Via Science and Development Network. 3 pages., "More should be done to build bridges between formal scientific research and informal grassroots innovations."
Vincent, David (author / Rooster Strategic Solutions)
Format:
Commentary
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11355
Notes:
Online via AgriMarketing Weekly posting of October 16, 2019. 2 pages., Seven tips for new college of graduates (mostly without farm backgrounds) as they join the ranks of agricultural advertising agencies and agribusinesses and begin working with American farmers and ranchers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11391
Notes:
5 pages., Online research report., A survey of 3,748 American-based scientists connected with the American Association for the Advancement of Science (AAAS) found that 87% agreed with the statement, "Scientists should take an active role in public policy debates about issues related to science and technology." At the same time, "most scientists believe that science news coverage can pose problems for science."
24 pages., via online journal., Social innovation has received widespread attention in the rural development field, especially its contribution to future rural sustainability. Social innovation revolves around social networks. Rural areas, however, can be relatively disadvantaged by their geographical peripherality. Social media, therefore, has strong potential to foster social innovation by enabling remote communication, but in rural areas, social media use may be low because of an aging and decreasing population. This study examined community-level adoption and use of social media in rural areas in Japan, with a focus on Facebook, for the purpose of sharing community information and facilitating networking with a variety of actors to promote rural social innovation. The study involved a comprehensive search and case studies targeting 139,063 rural communities and 10,922 rural joint-communities, all of which are legally designated agricultural communities throughout Japan. The search found that disadvantaged rural communities’ adoption of Facebook was scarce, and most of the communities that had adopted Facebook did not expand their social networks. Furthermore, investigation into the communities that had adopted social networking to a larger extent revealed that external supporters or migrants had essential roles in successful networking. Based on the obtained findings, this study has provided insights for future policy design.
14 pages., via online journal., While dealing with weather variability has always been a source of stress for farmers, a generally warmer, wetter climate with the potential for increasingly intensive precipitation poses a threat to long-term farm viability. Knowing how farmers think about increasingly variable weather patterns (IVWP) is important for educators, agency staff, and others to learn how to work with producers on adaptation strategies to protect natural resources and prevent crop failure. In 2011, the University of Maine Cooperative Extension conducted focus group sessions with farmers from seven different commodity groups, five mixed farmer sessions, and two sessions with consultants, educators, and agency staff who work with growers to learn about grower perceptions of environmental changes, and to learn about changes they may be making to their farming operations to protect their operations from IVWP. Farmers discussed over 40 practices that could be construed as adaptation measures to buffer against IVWP. Fruit (apple and blueberry) growers spent the most time on the subject and expressed the most concern about the effects of IVWP, while dairy and potato growers spent the least. Given the divergence of opinion on the subject of climate change that Maine growers expressed, successful outreach education through the U.S. Department of Agriculture (USDA) and Cooperative Extension should likely emphasize short-term risk management, resilience, and stability of farm operations as opposed to communicating the need to adopt strategies based on climate change.
Nordansjo, I. (author / Logging Research Foundation, Sweden) and Logging Research Foundation, Sweden
Format:
Conference paper
Publication Date:
1984
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01054
Notes:
Phase 2; Evans, In: Moeller, G.H. and Seal, D.T., eds., Technology transfer in forestry : proceedings of a meeting of the International Union of Forestry Research Organizations, subject group s608; 1983 25 July - 1 August. London : Great Britain Forestry Commission, 1984. (Forestry Commission Bulletin No. 61) p. 92-96.
19 pages., via online journal., This article discusses how to involve rural youths not in employment, education, or training (or NEETs) in agriculture. A Portuguese network-based project called Terra Nostra, carried out
from 2013 to 2015 to engage and train NEETs in ecoagriculture activities, was examined to address this issue. The study focused on three aspects: a reanalysis of Terra Nostra’s final report, based
on the bioecological model, targeting typical problems with NEETs’ involvement and how the project aimed to overcome them; the lessons learned from the project according to the literature; and the state of the art regarding identical social interventions with NEETs in Portugal and the rest of Europe. A major conclusion stemming from the analysis is that similar projects
will need to address the limitations of employment public services in reaching out to rural NEETs and the state’s excessive protectionism of the sector.
Carnegie, Dale and Associates (author) and Cole, Brent (author)
Format:
Book
Publication Date:
2012
Published:
USA: Simon and Schuster Paperbacks, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10001
Notes:
245 pages., Adapted from an earlier bestseller by Dale Carnegie. Includes a brief agriculture-related example on pages 161-162, with a citation cited on page 241.
14 pages., via online journal., This article addresses a stated need within the food justice movement scholarship to increase the attention paid to the political socialization of hired farm hands in industrial agriculture. In Canada, tackling the problem of farm worker equity has particular social and political contours related to the Canadian horticultural industry’s reliance on a state-managed migrant agricultural labour program designed to fill the sector’s labour market demands. As Canada’s Seasonal Agricultural Worker Program (SAWP) produces relations of ‘unfree labour’, engaging migrant farm workers in social movement initiatives can be particularly challenging. Critical educational interventions designed to encourage migrant farm workers’ contribution to contemporary social movements in Canada must therefore confront the socio-cultural obstacles that constrict migrant farm workers’ opportunities to participate as full members of their communities. In this article, I argue that social justice oriented approaches to community-based arts can provide a means for increasing the social movement contributions of farm workers employed through managed labour migration schema such as Canada’s SAWP.
Evans, James F. (author / Office of Agricultural Communications, University of Illinois) and Office of Agricultural Communications, University of Illinois
Format:
Report
Publication Date:
1982-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03770
Notes:
James F. Evans Collection, In: Impacts of technology on U.S. cropland and rangeland productivity, Volume II - background papers, Part B. Washington, D.C. : Office of Technology Assessment, Congress of the United States, 1982. 58 p. (Background Paper No. 10)
Kim, Young-Mi (author), Figueroa, Maria Elena (author), Martin, Antonieta (author), Silva, Ricardo (author), Acosta, Sixto F. (author), Hurtado, Manuel (author), Richardson, Paul (author), and Kols, Adrienne (author)
Format:
Journal article
Publication Date:
2002
Published:
Mexico
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23979
Campbell, David (author / ODA) and Simbowo, Herrine (author / MOA)
Format:
Proceedings
Publication Date:
1990-12-02
Published:
Africa: The World Bank Regional Mission in Eastern Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: C20558
Notes:
Burton Swanson Collection, pages 67-75 from "Proceedings of regional workshop on agricultural research and extension and their interaction" Kenya December 2-9, 1990
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20162
Notes:
Pages 94-97 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Suggested that the public "has had it with untruthful or deceptive communications from industry in general," will try to protect itself when it thinks government has failed the people, and can spot deception. Showed three American Forest Institute advert
Ray, Howard E. (author / Vice President and Director, Agricultural Sciences and Technology, Academy for Educational Development, Washington, D.C.) and Vice President and Director, Agricultural Sciences and Technology, Academy for Educational Development, Washington, D.C.
Format:
Report
Publication Date:
1985
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01470
Notes:
Evans; See also ID C01471, C01472;, Mason E. Miller Collection; INTERPAKS Collection; Four copies, Washington, D.C. : Academy for Educational Development, 1985. 48 p.
13 pages, via online journal, This study tested whether message tailoring of recipes and food-use tips for low-income households is superior to providing a generic version of the material. The field experiment was conducted in the busy conditions found at community food pantries, and included 10 food distributions at each of six sites. We analyzed the consumption of fresh vegetables 6 days following distributions, and retention of print materials 6 weeks later. Self-determination and reactance theories guided the development of tailoring in an indigenous fashion, allowing each pantry client to choose recipes and food tips thought personally useful. This contrasted against paternalistic tailoring, common in health communication, where a motivational theory is used to regulate the health messages given to recipients. Results demonstrated benefits of tailoring over both generic and control conditions and uncovered the degree of tailoring that produced the largest effects. As suggested by construal level theory, the intervention addressed recipients' immediate and concrete decisions about healthy eating, instead of distant or abstract goals like prevention of illnesses. We documented per-client costs of tailored information. Results also suggested that benefits from social capital at sites offering a health outreach may exceed the impact of message tailoring on outcomes of interest.
Mashroofa, Mohamed Majeed (author) and Wathmanel Senevirathne (author)
Format:
Conference paper
Publication Date:
2014
Published:
International Federation of Library Associations and Institutions, The Hague, Netherlands.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10847
Notes:
17 pages., via depository, IFLA Library., Access to information plays crucial role in getting best agricultural products with some other factors such as soil, weather, biochemical products and their application. Several types of information are required by farmers of Sri Lanka for agricultural activities. This study focuses on the relationship of information literacy and the enhanced access to agricultural productivity. Therefore, this research aims to determine the information literacy level of paddy farmers of Ampara district in Sri Lanka in accessing agricultural information and explores how much this support the enhanced agricultural productivity. Stratified random sampling technique was used to select sample paddy farmers of Ampara district. 57 farmers were selected as the sample from all nineteen D.S. divisions of Ampara as three from each division. Survey method was used to collect data for this study. Questionnaire and Interview were used as research instruments. District Officer of Agriculture was interviewed and farmers were administered with questionnaires. Result was analyzed mainly quantitatively by using SPSS and Mini Tab. Qualitative analysis is also carried out. This study resulted that majority respondents preferred verbal communication, print sources and the use of computer and internet is reported poor. Communication gap, poor communication services, lack of libraries, lack of information literacy skills, poor infra structure and inadequate extension services might have caused poor access to information. Department of Agriculture under Central government and Agrarian Services Board under provincial ministry serve to these farmers as much as possible to provide information. However the information received by farmers indicated that it is not to the expected level. Therefore, it is concluded that government and local authorities should develop the existing services, information and communication systems to facilitate the farmers to access relevant information on time in order to gain best agricultural productivity. Though the perception of farmers indicates that they are information literate, facts and information related to format, mode and sources they preferred shows that these farmers are not much skilled on information literacy. This study recommends educating the farmers on access to information. Information Literacy should be taught to the farmers from the grass root level.
21 Pages, Agricultural advisory services generally rely on interpersonal knowledge transfers by agricultural extension agents who visit farmers to provide information. This approach is not always effective and has proved hard to scale sustainably, particularly in highly dispersed smallholder farming systems. Information and communication technologies (ICTs) have been advanced as a promising way to overcome many of the problems associated with conventional agricultural extension. We evaluate the effectiveness of an ICT‐mediated approach to deliver agricultural information in a field experiment conducted among small‐scale maize farmers in eastern Uganda. Three complementary technologies designed to address both informational and behavioral constraints to technical change are considered. First, we investigate the effectiveness of audiovisual messages (video) as a means of delivering information on input use and improved maize management practices to farmers. Second, we quantify the additional impact of complementing video with an interactive voice response (IVR) service. Third, we estimate the incremental effect of time‐sensitive short message services (SMS) messages designed to remind farmers about applying key practices at specific points during the season. We find that households that were shown a short video on how to become better maize farmers were performing significantly better on a knowledge test, more likely to apply recommended practices, and more likely to use fertilizer than households that did not view the video. These same households also reported maize yields about 10.5% higher than those that did not view the video. We find little evidence of an incremental effect of the IVR service or SMS reminders.
11 pages., via online journal., Youth cherish technology, efficiency and innovations and accommodate entrepreneurial risks. The objectives of this study were to show the beneficial use of Information and Communication Technologies (ICTs) in agriculture among the youth in Kenya, assessed ICT application and commonly used tools, experienced challenges, impacts and suggested future ICT use. Beneficial ICT applications were exemplified by ‘Mkulima Young Champions’ who led digital initiatives, drew youth into farming, helped them learn among themselves, and traded and overcame agricultural challenges. Using radio, short message services (SMS) and social media, they discussed agricultural topics and shared successes. Mkulima Young's Facebook was vibrant. The youth posted photographs and videos, asked questions, discussed issues and interacted. Most of the youth obtained information from the internet, hence the internet was the best platform to market and promote agriculture to the youth. They used internet and social media to obtain production technologies, market information and for information sharing. Most commonly used tools were MS Office and spreadsheets for record keeping. Voice messages and SMS assisted timely accessing of market prices, reaching clients, sharing production information and money transactions. The ICT content should be relevant to targeted youth, valuable, localized and dependable. The ICT-savvy youth operated intensive, efficient and profitable farms, producing diverse and branded products for niche markets. The youth transformed the community use and access to ICTs and influenced community economic status. Smart phone technology will revolutionize access to and use of ICTs. YouTube, Twitter and WhatsApp should be expanded and widely popularized among the youth.
Nigeria: Heinemann Educational Books, Ibadan, Nigeria.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25670
Notes:
322 pages., A selection of papers from the National Conference on Integrated Rural Development and Women in Development organized by the Centre for Social, Cultural and Environmental Research and held at the University of Benin, September 22-26, 1980.
11 pages., via online journal., In recognition of the importance of communication in extension work and agriculture, this study assessed communication methods used among core sub-programs of the Enugu State Agricultural Development Program (ENADEP). Sixty-three staff were randomly selected to participate in the study. Statistical tools such as percentage, mean score, and factor analysis were used in data analysis. Findings show that a downward (top-down) communication flow was most common, with posters and workshops as primary communication tools. Technology review meetings and training were major situations in which communication occurred, while achievement of ENADEP objectives was the most important motive for communication. Communicator knowledge about subject matter was the top-rated factor that enhanced communication; security/credibility- and human/autocracy-related problems were major constraints to effective communication. The study recommends a de-emphasis on top-down communication approaches and encourages use of digital/information communication technology (ICT) tools to minimize the gap between generation and dissemination of information and its application.
Hall, Elizabeth F. (author / Research Editor, Agricultural Communications, Clemson University)
Format:
Conference paper
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08189
Notes:
Theodore Hutchcroft Collection, In: Proceedings of the Agricultural Communications Section Southern Association of Agricultural Scientists, Little Rock, AR, February 3-7, 1990. Little Rock, AR: Southern Association of Agricultural Scientists, 1990. p. 70-76.
Online from the periodical. 2 pages., Reports marketing communications and leadership perspectives of Jeff Cady, the Produce Market Guide "Produce Retailer of the Year."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08166
Notes:
Theodore Hutchcroft Collection, Columbia, MO: University of Missouri, [1980]. Communications Guide CM301. 2 p. (In: North Central Regional Extension Publication no. 212)
11 pages., via online journal, A survey was conducted in six cities in the western United States whose electric utilities practice directional pruning for line clearance. Recipients’ knowledge of and attitudes about tree care practices and issues, utility pruning, directional pruning for line clearance, and effects of a simple brochure about utility pruning were determined. Respondents cared a great deal about landscape trees but had not thought much about utility pruning. They felt that utility pruners care most about keeping lines clear but care less about the trees, that companies are poor at explaining pruning to the public, and slightly disagree that large trees should be removed and replaced with small trees under lines. Those who had thought a lot about utility pruning were less trusting of those who do the pruning. The brochure increased trust of utility pruning personnel and the perception that they care about trees and greatly increased agreement that those personnel are highly trained professionals. Preference for topping over directional pruning was reduced by receiving a brochure, although topping still was preferred. Most supported line burial and were willing to pay higher rates for burial. Several recommendations are suggested for utilities and researchers, including the need for utilities placing an increased emphasis on communication with the public regarding these matters.
Clift, Elayne (author) and World Health Organization
Format:
Report
Publication Date:
unknown
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28223
Notes:
Published in 2001. Posted online at http://www.who.int/reproductive-health/publications/RHR_01_22/information_education_communication_lessons_from_past.pdf
Online via UI Library electronic subscription., Highlights the similarities between contemporary literature on participatory communication and publications by M. K. Gandhi on Indian rural development. Also recommends a simple model of applying the concept of participatory communication in present day rural development projects in India as an extension of the "Gram Swarajya" idea propounded by Gandhi.
Delmar Hatesohl Collection, Author addresses "a kind of 'siege mentality' among producers." Suggests that it may make them feel better, "but it doesn't work."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08163
Notes:
Theodore Hutchcroft Collection, Columbia, MO: University of Missouri, 1984. Communications Guide CM150. 2 p. (In: North Central Regional Extension Publication no. 212)
21 pages., Credibility is particularly important in organic food systems because there are only marginal visual and sensorial differences between organic and conventionally produced products, requiring consumers to trust in producers’ quality claims. In this article I explore what challenges the credibility of organic food systems and I explore how credibility of organic food systems can be maintained, using the Danish organic food system as a case study. The question is increasingly relevant as the sale of organic food is growing in Denmark as well as globally, and consumers’ expectations of organics continuously evolve. The inquiry is threefold, first I outline a conceptual framework for understanding trust and credibility in the food system, secondly I explore the developments in Danish organic food systems and thirdly discuss the challenges and opportunities for maintaining trust in the Danish organic food system. In the analysis I indicate eight key challenges: (1) unrealistic expectations, (2) blind trust and little motivation for extending their knowledge, (3) consumers assess the overall credibility of organic products, (4) ambitious ethical principles, (5) new consumer groups introduce new expectations, (6) frozen requirements in a changing world, (7) growing imports and labelling and (8) multiple versions of organics and the diversity is growing, as well as four aspects which may maintain the credibility of organics if implemented: (1) coordinate expectations, (2) communicate requested information, (3) institutional reform and (4) open communication of pros and cons of organic production.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27719
Notes:
Presented at the conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences at Traverse City, Michigan, June 9-14, 2008. 2 pages.
Journal currently known as: Crop and Pasture Science, Via CSIRO Journals., There is considerable potential for seasonal to inter-annual climate forecasts derived from dynamic models of the earth’s climate to be used widely to help improve management of important real-world issues in a variety of different areas (e.g. disaster management, agriculture, water management, health, natural resource management, food security, and insurance). Unfortunately, several factors currently inhibit this potential, e.g. low skill, low awareness, mismatches in what model forecasts can provide and what users need, and the complexity and probabilistic nature of the information provided. Substantial effort around the world is currently directed towards reducing these impediments. For example, climate model development continues behind the scenes, and techniques such as multi-model ensemble forecasting are progressing rapidly. Communication strategies that enable probabilistic information to be communicated more effectively have been developed and exciting developments such as the emergence of the Argo float program have dramatically improved our ability to initialise forecast systems. We can also look forward to greater computing power in the future, which will allow us to increase the resolution of the models used to perform forecasts. Research on the integration of climate forecasts with risk-management tools more useful to managers is also occurring.
The great potential for much wider use of climate model forecasting cannot be denied. However, it will only be realised if models continue to be developed further, if climatic variability continues to be closely monitored from the surface, the atmosphere, the ocean, and from space, and if these data are made readily available to the research community.
9 pages., via online journal., Residents of Mexico City experience major hydrological risks, including flooding events and insufficient potable water access for many households. A participatory modeling project, MEGADAPT, examines hydrological risk as co-constructed by both biophysical and social factors and aims to explore alternative scenarios of governance. Within the model, neighborhoods are represented as agents that take actions to reduce their sensitivity to exposure and risk. These risk management actions (to protect their households against flooding and scarcity) are based upon insights derived from focus group discussions within various neighborhoods. We developed a role-playing game based on the model's rules in order to validate the assumptions we made about residents' decision-making given that we had translated qualitative information from focus group sessions into a quantitative model algorithm. This enables us to qualitatively validate the perspective and experience of residents in an agent-based model mid-way through the modeling process. Within the context of described hydrological events and the causes of these events, residents took on the role of themselves in the game and were asked to make decisions about how to protect their households against scarcity and flooding. After the game, we facilitated a discussion with residents about whether or not the game was realistic and how it could be improved. The game helped to validate our assumptions, validate the model with community members, and reinforced our connection with the community. We then discuss the potential further development of the game as a learning and communication tool.
Carlson, Sherrill (author / Extension Publications Editor, College of Agriculture and Home Economics, Washington State University) and Extension Publications Editor, College of Agriculture and Home Economics, Washington State University
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 80 Document Number: C04597
