13 pages., via online journal., The study explores the impacts of Nepali farmers’ climate change perceptions on their farming practices over the last three decades (1980–2014). Results from a survey with 496 farmers show that nearly all farmers attributed changes in crop varieties and cropping patterns mainly to technological and market-related factors and not to climate change. A comparison between perceptions and meteorological data shows that while perceptions of changes in maximum temperatures did match observed trends, perceptions of changes in minimum temperature and rainfall did not. The results indicate that the climate change message in the past 30 years has not been definite enough to have a consistent impact on either farmers’ perceptions or their farming practices. This may impede farmers’ adaptive capacity in dealing with increasingly severe future climate change impacts. Because of large variations in the micro-climate of the study locations and the locations of the weather stations from which we obtained the meteorological data, the results need to be treated with caution. However, we suggest that for farmers to effectively adapt to climate change, it may be necessary for responsible state and non-state actors to improve their communication on expected climate change impacts.
Burusphat, L. (author / United Nations Development Programme, Development Support Communication Service, Bangkok) and United Nations Development Programme, Development Support Communication Service, Bangkok
Format:
Conference paper
Publication Date:
1975
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 24 Document Number: B02476
Notes:
#200, Harold Swanson Collection, Bangkok, Thailand : United Nations Development Programme, Development Support Communication Service, 1975. 45 p. Paper presented at a conference on "Information, Education, Communication Strategies"; 1975 December; East-West Communication Institute, Honolulu, HI
Cahyono, Edi Dwi (author) and Socio-Economic Department, Faculty of Agriculture, University of Brawijaya,
Malang, Indonesia
Format:
Book chapter
Publication Date:
2018-12-05
Published:
Singapore: Palgrave Macmillan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D10995
Notes:
12 pages., Online ISBN: 978-981-13-2005-7
Print ISBN: 978-981-13-2004-0, In: Dutta M., Zapata D. (eds) Communicating for Social Change. Palgrave Macmillan, Singapore, It is understood that an effective communication approach might empower society, including the marginalized one. Nevertheless, for the sake of modernization, development agencies tend to administer a conventional top-down communication approach. This approach fails to stimulate capacities of marginal communities, causing social inequality. Therefore, this chapter demonstrates an experience of implementing an alternative approach, known as participatory communication with strong cultured-centered perspectives. A series of interactive extension or facilitation activities is described. The activities were aimed to conserve rare rice varieties and the unique farming practices in an indigenous community’s areas in the eastern region of Java Island. As a result, the farmers were more aware of the values of, and committed to conserve the endangered seed varieties and the related indigenous knowledge and practices; they were also willing to employ their indigenous institution as medium for information exchange regarding the farming system. Moreover, this project is relevant because the local public administration has been paying close attention to indigenous lifestyles for agro-eco tourism attractions recently. The project results suggest that the approach is appropriate to create social change at various levels. It is expected that our experiences will inspire readers to employ the strategic communication approach to empower marginalized communities as a way to achieve sustainable social change/development.
Campbell, David (author / ODA) and Simbowo, Herrine (author / MOA)
Format:
Proceedings
Publication Date:
1990-12-02
Published:
Africa: The World Bank Regional Mission in Eastern Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: C20558
Notes:
Burton Swanson Collection, pages 67-75 from "Proceedings of regional workshop on agricultural research and extension and their interaction" Kenya December 2-9, 1990
Campbell, Julie H. (author), Henderson, Jason J. (author), Wallace, Victoria H. (author), and University of Georgia
University of Connecticut
Department of Extension, University of Connecticut
Format:
Journal article
Publication Date:
2018-08
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10327
7 pages., Via online journal., This study examined how different presentation formats affected knowledge gain among school grounds managers. Results indicate large-group participants (presentation to ≈50 participants at a turfgrass field day) had greater knowledge retention than small-group participants (presentation to 6–10 participants at an interactive workshop). Small-group attendees had more flexibility to discuss issues that affected them directly and may have focused on those issues instead of the targeted information. Large-group meetings were more ridged in format and attendees were less able to deviate from the main subject matter being presented. However, the value of the small-group meeting should not be discounted, especially when athletic field grounds managers and staff require information specific to their situation. When disseminating more general information, the large-group meeting format is a better means of delivery.
7 pages., Article #:3RIB1, via online journal., As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was unique in cost, efficacy, and efficiency. We found that using multiple promotional approaches to drive traffic to educational content can increase engagement over time and allow for reaching larger audiences.
Carlson, Sherrill (author / Extension Publications Editor, College of Agriculture and Home Economics, Washington State University) and Extension Publications Editor, College of Agriculture and Home Economics, Washington State University
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 80 Document Number: C04597
Carnegie, Dale and Associates (author) and Cole, Brent (author)
Format:
Book
Publication Date:
2012
Published:
USA: Simon and Schuster Paperbacks, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10001
Notes:
245 pages., Adapted from an earlier bestseller by Dale Carnegie. Includes a brief agriculture-related example on pages 161-162, with a citation cited on page 241.
Carpenter, William L. (author / Head, Department of Agricultural Information, North Carolina State University) and Head, Department of Agricultural Information, North Carolina State University
Format:
Report
Publication Date:
1969
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05426
Notes:
Theodore Hutchcroft Collection, Raleigh, NC: Department of Agricultural Information, North Carolina State University, 1969. 30 p. (Agricultural Communications Leaflet no. 8)
Carter, E.I. (author / Dairy Field Services Branch, Department of Primary Industries, Brisbane, Queensland) and Dairy Field Services Branch, Department of Primary Industries, Brisbane, Queensland
Format:
Journal article
Publication Date:
1976
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05545
Castro, Haroldo (author), Abadia, Robin (author), Quesada, Shannon (author), and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24941
Notes:
Chapter 25 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Chamala, Shankariah (author), Keith, K.J. (author), and Keith: Department of Primary Industries, Indooroopilly; Chamala: Department of Agriculture, University of Queensland, Australia
Format:
Conference paper
Publication Date:
1989
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03305
Notes:
James F. Evans Collection; See C03269 for original, In: Communication in agriculture : an international conference; 1989 January 30 - February 3; University of New England, Armidale, N.S.W., Australia. Armidale, Australia : University of New England, 1989. volume 2, p. 59
Cheong, C.K. (author / The Population Council, Seoul, Korea) and The Population Council, Seoul, Korea
Format:
Conference paper
Publication Date:
1974
Published:
South Korea
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 22 Document Number: B02370
Notes:
#1368, Harold Swanson Collection, Mimeographed. 1974. 12 p. Paper prepared for Third International Conference Integrated Communication for Rural Development; 1974 December 2-6; East-West communication institute, Honolulu, HI
13 pages, via online journal, This study tested whether message tailoring of recipes and food-use tips for low-income households is superior to providing a generic version of the material. The field experiment was conducted in the busy conditions found at community food pantries, and included 10 food distributions at each of six sites. We analyzed the consumption of fresh vegetables 6 days following distributions, and retention of print materials 6 weeks later. Self-determination and reactance theories guided the development of tailoring in an indigenous fashion, allowing each pantry client to choose recipes and food tips thought personally useful. This contrasted against paternalistic tailoring, common in health communication, where a motivational theory is used to regulate the health messages given to recipients. Results demonstrated benefits of tailoring over both generic and control conditions and uncovered the degree of tailoring that produced the largest effects. As suggested by construal level theory, the intervention addressed recipients' immediate and concrete decisions about healthy eating, instead of distant or abstract goals like prevention of illnesses. We documented per-client costs of tailored information. Results also suggested that benefits from social capital at sites offering a health outreach may exceed the impact of message tailoring on outcomes of interest.
Clift, Elayne (author) and World Health Organization
Format:
Report
Publication Date:
unknown
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28223
Notes:
Published in 2001. Posted online at http://www.who.int/reproductive-health/publications/RHR_01_22/information_education_communication_lessons_from_past.pdf
Collins, Norman R. (author), Jamison, John A. (author), and University of California, Berkeley.
Agricultural Marketing Service U.S. Department of Agriculture.
Format:
Journal article
Publication Date:
1958-04
Published:
USA: American Marketing Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08234
Cooper, Barbara E. (author) and Leslie, Phil (author)
Format:
Guide
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08164
Notes:
Theodore Hutchcroft Collection, Columbia, MO: University of Missouri, 1982. Communications Guide CM202. 6 p. (In: North Central Regional Extension Publication no. 212)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08140
Notes:
Theodore Hutchcroft Collection, Mimeographed, June 1991. 20 p. Paper presented at the International Special Interests Group, Agricultural Communications in Education Conference.
Examines the controversy between behavioral scientists who have conceptualized the honeybee dance as a linguistic system and scientists who support the "great chain of being," with man and other higher animals "at the apex" and invertebrates "in the basement."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27719
Notes:
Presented at the conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences at Traverse City, Michigan, June 9-14, 2008. 2 pages.
Cussons, David (author) and Nuffield Australia, Griffith, New South Wales.
Format:
Report
Publication Date:
2009-10
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29574
Notes:
Nuffield Australia Project No. 0903. 52 pages., Report by a participant in the Nuffield Australia Farming Scholars program. Author gathered information in Japan, England, Sweden, USA, Canada and New Zealand.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20158
Notes:
Pages 48-58 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Advises against taking an avoidance approach in dealing with critics and specific challenges. Recommends public relations programs that involve more than advertising, publicity and public speaking. Also include "programmed confrontation," which means st
DeWeese, June L. (author), Esslinger, Donald L. (author), McCorkle, Constance M. (author), and McCorkle: Research Assistant Professor, Department of Rural Sociology, University of Missouri, Columbia; Esslinger: Professor and Interim Director, Extension Information and Agricultural Editor, University of Missouri, Columbia; DeWeese: Social Science Librarian, University of Missouri, Columbia
Format:
Conference paper
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03706
Notes:
James F. Evans Collection, Mimeographed, 1988. 28 p. Paper presented to the Global Information/Communication Session of the 1988 Farming Systems Research and Extension Symposium; 1988 October 9-12; University of Arkansas, Fayetteville, AR
5 pages., Article # 1IAW6, vial online journal, Project Happy Apples began as an effort to assist backyard growers in managing codling moth in their fruit trees. We developed a process using emails and a web page to provide timely information related to the life cycle of codling moth and relevant integrated pest management (IPM) strategies. The content of our updates included pertinent photos, costs of tools, and suggested dates of action. Results from a survey of participants suggest that they were more confident, knowledgeable, and successful in using IPM strategies in their own backyards as a result of our project.
Dillon, Justin (author) and Hobson, Marie (author)
Format:
Book chapter
Publication Date:
2013
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08799
Notes:
Pages 323-336 in Dillon, Justin, Towards a convergence between science and environmental education: the selected works of Justin Dillon. United States: Routledge, New York City, New York, 2017. 361 pages.
Dodrill, Steve (author / Electronic Media Specialist, Oregon State University)
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07839
Notes:
James F. Evans Collection, Mimeographed, 1994. 15 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.
Dunwoody, Sharon (author / Journalism and Mass Communications and Center for Environmental Communications and Education Studies, University of Wisconsin, Madison, WI)
Format:
Conference paper
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07636
Notes:
James F. Evans Collection, In: Macdonald, June F., ed. Agricultural biotechnology: a public conversation about risk. Ithaca, NY: National Agricultural Biotechnology Council, 1993. p. 97-106
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19729
Notes:
Pages 65-83 in Pilar Riano (ed.), Women in grassroots communication: furthering social change. Sage Publications, Inc., Thousand Oaks, California USA. 315 pages.
11 pages., via online journal., Climate change impacts will affect grassland farming in various ways in the future. Communication and knowledge transfer are crucial to implement on-farm adaptation measures required to meet these challenges in a timely way. Therefore, we need to know how grassland farmers perceive climate change and which factors influence their attitude. We hypothesized that besides direct factors such as region, farm size, age and education, farmers’ socio-cultural background and their beliefs and attitudes are most important in their reaction to climate change. To investigate this, we conducted a survey with extensive on-farm interviews (n = 82) in four distinctive regions in the North German Plain on a gradient from sub-maritime to areas with sub-continental climate. We found that with a more continental climate and less rainfall and with increasing farm size, grassland farmers were more aware of the implications of climate change. In a second step, to categorize the influence of personal beliefs on decisions concerning farming, we applied the typology approach and distinguished four farming styles. Farmers in the four groups differed in terms of climate change awareness and adaptation preferences (P < 0.05). Yield Optimizers and Modernists were more open-minded to rational and economic facts and showed a significantly greater willingness to implement adaptation measures than Idealists and Traditionalists, who need to be addressed at a more emotional level. The results of this study may contribute to the development of better‐targeted adaptation policies that will serve specific groups of farmers more effectively.
Elgin, Carol (author), Megeath, Michael (author), and Megeath: Principal, Charles S. Monroe Vocational-Technical Center, Leesburg, VA; Elgin: Horticulture Instructor, Charles S. Monroe Vocational-Technical Center, Leesburg, VA
Format:
Journal article
Publication Date:
1988-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05376