19 pages., via online journal., The following study looks at how traditional, organic, cooperative farmers
starting a new farming cooperative in the US Southwest communicate
about their farming as a set of (sustainable) cultural practices. The study
draws on environmental communication theory, the theory of the
coordinated management of meaning, and Vandana Shiva’s three-tiered
economic model to construct a communication-based framework
through which to view farmers’ stories about sustainability. This
framework is productive, showing how some Nuevo Mexicano farmers
(and others) orient toward farming, sustenance, and human-nature
relationships through community, family, heritage, and education.
Moreover, in addition to a conceptualization of sustainability as specific
practices for nurturing and enduring in environments, communities, and
organizations/institutions, sustainability can be understood as
embedded ecocultural and historical experience with cross-cultural
parallels in land-based communities. This study advances the ethical
duty of environmental communication to better understand the ways in
which environmental discourse and ecocultural and material realities are
imbricated, as well as the call for such discursive study to be grounded
in phenomenological experience of the natural world.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: D10744
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, U.S. Secretary of Agriculture's Memorandum No. 1798, signed by Earl Butz. 4 pages., Establishes the Department of Communication, USDA. Memorandum involves responsibilities, delegations of authority, and immediate actions to be taken. Replaces the current Office of Information.
13 pages., via online journal., The study explores the impacts of Nepali farmers’ climate change perceptions on their farming practices over the last three decades (1980–2014). Results from a survey with 496 farmers show that nearly all farmers attributed changes in crop varieties and cropping patterns mainly to technological and market-related factors and not to climate change. A comparison between perceptions and meteorological data shows that while perceptions of changes in maximum temperatures did match observed trends, perceptions of changes in minimum temperature and rainfall did not. The results indicate that the climate change message in the past 30 years has not been definite enough to have a consistent impact on either farmers’ perceptions or their farming practices. This may impede farmers’ adaptive capacity in dealing with increasingly severe future climate change impacts. Because of large variations in the micro-climate of the study locations and the locations of the weather stations from which we obtained the meteorological data, the results need to be treated with caution. However, we suggest that for farmers to effectively adapt to climate change, it may be necessary for responsible state and non-state actors to improve their communication on expected climate change impacts.
Ochilo, Willis N. (author), Ruffhead, Holly (author), Rumsey, Abigail (author), Chege, Florence (author), Lusweti, Charles (author), Oronje, Mary Lucy (author), and Otieno, Washington (author)
Format:
Online journal article
Publication Date:
2019
Published:
Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: D10807
18 pages., via online journal., Mobile apps are increasingly being used to answer development challenges around the world. The development opportunities that apps offer is wide-reaching but uptake of the technology varies. This article examines the ease of use and factors impacting user acceptance and behavior when interacting with an app for agricultural extension in Kenya. Results show factors including gender and age play a role in the adoption of technology by agricultural extension agents. The findings have useful lessons for apps’ development in the agricultural sector and suggest that including intended users of an app in the design process significantly increases usability.
15 pages., via online journal., This study aimed to analyse the mediating role of farmers' time perspective in water resources exploitation behaviour/s (WREB). The study was descriptive correlational and causal relational and was carried out using a survey. The statistical population consisted of farmers in the eastern area of Lake Urmia (N = 232 295), of whom 386 persons were selected using a stratified random sampling method. The instrument was a questionnaire, whose validity was confirmed by a panel of experts. Its reliability was also verified by performing the Cronbach's alpha test (0.60 ≥ α ≥ 0.94). The causal framework is presented based on the findings. In such a condition, self‐efficacy, psychological needs and time perspective had the highest total causal effect on farmers' WREB. Moreover, the results confirmed the mediating role of time perspective (as a personal variable) and time norms (as a social variable) in WREB. Therefore, the proper conduct of farmers' WREB needs to provide a futuristic perspective, which is also confirmed by social norms.
24 pages., via online journal., The present study investigated the effects of communication styles, source expertise, and audiences’ preexisting attitudes in the contexts of the debate regarding genetically modified organisms. A between-subject experiment (N = 416) was conducted manipulating communication styles (aggressive vs. polite) and the expertise of the communicator (scientist vs. nonscientist) in blog articles. The results showed significant effects of communicator expertise and individuals’ preexisting attitudes on writer likability and message quality, depending on the communication style used. Expectancy violation was found as a significant mediator that explains the differences. These findings provided a plausible explanation for the way in which communication styles work in science communication contexts and offered practical implications for science communicators to communicate more strategically.
14 pages., via online journal., This article addresses a stated need within the food justice movement scholarship to increase the attention paid to the political socialization of hired farm hands in industrial agriculture. In Canada, tackling the problem of farm worker equity has particular social and political contours related to the Canadian horticultural industry’s reliance on a state-managed migrant agricultural labour program designed to fill the sector’s labour market demands. As Canada’s Seasonal Agricultural Worker Program (SAWP) produces relations of ‘unfree labour’, engaging migrant farm workers in social movement initiatives can be particularly challenging. Critical educational interventions designed to encourage migrant farm workers’ contribution to contemporary social movements in Canada must therefore confront the socio-cultural obstacles that constrict migrant farm workers’ opportunities to participate as full members of their communities. In this article, I argue that social justice oriented approaches to community-based arts can provide a means for increasing the social movement contributions of farm workers employed through managed labour migration schema such as Canada’s SAWP.
Mashroofa, Mohamed Majeed (author) and Wathmanel Senevirathne (author)
Format:
Conference paper
Publication Date:
2014
Published:
International Federation of Library Associations and Institutions, The Hague, Netherlands.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10847
Notes:
17 pages., via depository, IFLA Library., Access to information plays crucial role in getting best agricultural products with some other factors such as soil, weather, biochemical products and their application. Several types of information are required by farmers of Sri Lanka for agricultural activities. This study focuses on the relationship of information literacy and the enhanced access to agricultural productivity. Therefore, this research aims to determine the information literacy level of paddy farmers of Ampara district in Sri Lanka in accessing agricultural information and explores how much this support the enhanced agricultural productivity. Stratified random sampling technique was used to select sample paddy farmers of Ampara district. 57 farmers were selected as the sample from all nineteen D.S. divisions of Ampara as three from each division. Survey method was used to collect data for this study. Questionnaire and Interview were used as research instruments. District Officer of Agriculture was interviewed and farmers were administered with questionnaires. Result was analyzed mainly quantitatively by using SPSS and Mini Tab. Qualitative analysis is also carried out. This study resulted that majority respondents preferred verbal communication, print sources and the use of computer and internet is reported poor. Communication gap, poor communication services, lack of libraries, lack of information literacy skills, poor infra structure and inadequate extension services might have caused poor access to information. Department of Agriculture under Central government and Agrarian Services Board under provincial ministry serve to these farmers as much as possible to provide information. However the information received by farmers indicated that it is not to the expected level. Therefore, it is concluded that government and local authorities should develop the existing services, information and communication systems to facilitate the farmers to access relevant information on time in order to gain best agricultural productivity. Though the perception of farmers indicates that they are information literate, facts and information related to format, mode and sources they preferred shows that these farmers are not much skilled on information literacy. This study recommends educating the farmers on access to information. Information Literacy should be taught to the farmers from the grass root level.
21 pages., via online journal., This article offers a critical rhetorical ecofeminist analysis of the Meatless Monday campaign, a U.S.-based meat reduction initiative focused on public health and the environment. By examining the campaign's online discourse, the study sheds light on vegetarian advocacy defined by an apolitical small-steps strategy and identifies constraints on the campaign's significant empowerment potential. Extending past scholarship on how some vegetarian discourses resist and reproduce meat-eating culture's hegemonic norms of gender, race/ethnicity, class, and human–nonhuman relations, I develop and demonstrate what I call the critique of neoliberal backgrounding as an intersectional ecofeminist heuristic. I conclude that the campaign should address the meaningful consequences that its affirmation of neoliberalism has for its targeted areas of concern and for interconnected societal problems.
21 pages., Article #:2659, via online journal., Urban gardens are continuously negotiated, contested, and remade. One of the primary
ways that these spaces are negotiated is through the ways that communities self-organise to manage
them. Drawing on critical urban scholarship, this article explores the ways in which the dynamics of self-organisation in urban gardens both shape and are shaped by the spatial development of the sites. Reflecting on two cycles of participatory video-making with urban gardeners in Seville, Spain, the article specifically examines how the motivations of the gardeners and the issue of communication influence the dynamic relationship between self-organisation and the spatial development of gardens.
10 pages., ISSN 2223-4985, via online journal., The study investigated the factors influencing accessibility of rural information services in Tanzania. Specifically the study identified the types of information services provided in rural areas; identified the sources of information used by rural people and determined the barriers to accessibility of information services in rural areas in Tanzania. The study employed a meta-analysis methodology where studies on information services in rural areas in Tanzania were analysed. Findings of the analysis were then compared and contrasted to see the similarities and differences. It was found that there were several information sources used in rural areas ranging from simple face to face communication to modern interactive ICTs including the mobile phones. Despite the availability of a number of information sources, several factors limited the accessibility of information services in rural areas. Findings show that high illiteracy levels, poor/unreliable information infrastructure, low income, lack of electricity and high cost of ICTs have limited the accessibility of information services in rural areas. Others factors including the use of difficulty languages when repackaging information, lack of time to access information and geographical isolation to have also limited some from accessing information services in rural areas. The study recommends that in-order to improve the access to information services in rural areas, it is important to deal with both individual and institutional factors which limit access to information. It is also important to conduct audience research oftenly that appropriate information can be delivered to the right people.
Ngondo, Prisca S. (author / Texas State University) and Craig, Clay (author / Texas State University)
Format:
Book chapter
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10896
Notes:
See also D10895., Pages 63-70 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."
Austin, Lucinda L. (author / University of North Carolina at Chapel Hill), Schultz, MaryClaire (author / Elon University), and Gaither, Barbara Miller (author / Elon University)
Format:
Book chapter
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10898
Notes:
See also D10895., Pages 95-103 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."
Stokes, Ashli Quesinberry (author / University of North Caroline at Charlotte)
Format:
Book chapter
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10900
Notes:
See also D10895., Pages 145-153 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Examines the methods and effects of Vani Hari and her Food Babe blog as a "viral activist," underscoring that public relations is in new territory.
Bruns, Catherine J. (author / James Madison University)
Format:
Book chapter
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10901
Notes:
See also D10895., Pages 171-178 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Author examines the actions, accountability and ethical stance of government agencies in communicating environment risk to citizens in Flint, Michigan.
8 pages., via online journal., Social media bring various stakeholders of the agro-food system together into a new playing field. This article reveals the dynamics of this playing field and the ways in which this can influence the governance of agro-food sustainability. We delineate three pathways that highlight the ways in which social media can have implications for the governance of agro-food sustainability; firstly, Hypes on agro-food sustainability issues, secondly, opportunities for the self-organization of food movements, and thirdly, data for new forms of agro-food governance. We conclude that while mass self-communication on social media forms an emergent force that disrupts agro-food governance, it also generates data that forms a resource for powerful players to regain control.
Page, Janis Teruggi (author / George Washington University) and Page, William S. (author / Mediawerks PR)
Format:
Book chapter
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10903
Notes:
See also D10895, Pages 283-289 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Traces the public relations efforts and impacts of Taylor Guitars, El Cajon, California, through collaboration with stakeholders involved in the production, forest preservation and use of an exotic wood, ebony. The firm assumed the role of guardian of the forest and operated "with the philosophy to use what the forest gives us." The approach involved changing the perception of what defined ebony.
