Abe, Luka O. (author), Colodner, Arnold (author), and Kaye, Myra (author)
Format:
Handbook
Publication Date:
1989
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08199
Notes:
Theodore Hutchcroft Collection, The Hague, The Netherlands: Southern African Agricultural Research Management Training Project, International Service for National Agricultural Research, March 1989. 386 p.
Abe, Luka O. (author), Colodnet, Arnold (author), and Kaye, Myra (author)
Format:
Handbook
Publication Date:
1989
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08200
Notes:
Theodore Hutchcroft Collection, The Hague, The Netherlands: Southern African Agricultural Research Management Training Project, International Service for National Agricultural Research, March 1989. 135 p.
Adams, Deanne (author) and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24944
Notes:
Chapter 28 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
10 pages., via online journal., Purpose: Agricultural extension graduates do not get jobs and farmers are not getting agricultural
extension services, and therefore, both the farmers and agricultural graduates do not receive benefi ts.
The study assessed the interest of agricultural extension students in providing private extension services
to farmers, examined their perception towards private extension services and identifi ed extension skills
possessed by the students.
Research Method: The study comprised all the fi nal year students in the Universities in Osun State. A
two – stage sampling procedure was used to select the respondents. One university was selected from
each category of federal, state and private. A total of 68 respondents were selected and interviewed.
Data collected were analyzed with descriptive and inferential statistics.
Findings: The results show that the mean age, mean years of formal education of the respondents
were 23.75 ± 2.02 and 17.40 ± 1.16, respectively. About half (51.5%) of the respondents had positive
perception towards the private extension service while 57 percent had high interest in providing private
extension services. Majority of them possessed teaching skills (97.1%), innovation dissemination
skills (95.5%) and communication skills (88.2%). Also, sources of agricultural information available
(χ2=22.448), types of sponsors (χ2=6.102) and marital status (χ2=16.535) had a signifi cant association
with respondents’ interest in providing private agricultural extension services.
Research Limitation: The study focuses on the interest of agricultural extension graduates to provide
private extension services; however, these graduates may have an interest in other areas that have not
been investigated.
Original Value: The study provides an insight to show the interest and capability of agricultural students
to be engaged in private extension services as a livelihood
Agunga, Robert A. (author) and Lindner, James R. (author)
Format:
Proceedings
Publication Date:
2000-07-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11219
Journal Title Details:
page 17-36
Notes:
Also includes discussant remarks in Session I Discussant comments by Joan Thomson at page 34-36, Proceedings of the Agricultural Communicators in Education (ACE): Research Paper Presentations, 25 July 2000, Washington, D.C.
The Research Special Interest Group, Agricultural Communicators in Education (ACE), 25 July 2000, Washington, D.C.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07850
Notes:
James F. Evans Collection, Mimeographed, 1994. 2 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.
Akhouri, M. M. P. (author), Singh, R. P. (author), and Department of Extension Education, Haryana Agricultural University, Hissar; Department of Extension Education, Haryana Agricultural University, Hissar
Format:
Journal article
Publication Date:
1974
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05160
16 pages., via online journal., The study assessed the use of ICTs among public and private extension officers in Lesotho. A structured questionnaire was used to collect data from 86 public and 19 private extension officers. Data collected were analysed, using percentages, mean, and standard deviation, multiple regressions and t-test. Extension officers use ICT tools to obtain information on new technology (79.1%), preservation of farm produce (79.1%); time of planting crops (75.6%), call attention of extension officers (75.6%) and cultural practices (75.6%). Serious constraints to the use of ICTs, as perceived by extension officers were: high cost of ICT (83.7%); poor basic infrastructure (79.1%); non-availability of technical personnel (72.1%), failure of service (73.7%) and non-availability of genuine parts. There is a strong relationship between access to information, residing within place of work, constraints, age awareness, type of extension and use of ICTs. There is also a significance differences in the use of ICTs between public and private extension officers. Policy makers should improve national e-readiness and make more ICT tools available and accessible to extension officers. Constraints of high cost, lack of ICT infrastructure and training of technical personnel should be dealt with.
6 pages., ISSN: 2456-1878, via online journal., The use of mobile phones as means of
communication between the extension agents and local
farmers in Edo South was examined to determine the
perception of the extension agents on its effectiveness.
Fifty-one (51) respondents were obtained through random
sampling using questionnaires to obtain relevant
information in the two local government areas; Ovia North
East and Ovia South West selected for the study. The result
obtained indicated that male extension agents were in
majority (72.5%), 54.9% of the sampled population above
45 years of age and 58.8% possessed 16 – 20 years working
experience. Phone calls and short message service (SMS)
were found appropriate for agricultural information
dissemination. Significant and positive relationships were
established between the working experience of extension
agents and their perception of mobile phone usage. The
recommendation is that formal integration of mobile phone
into extension activities be done to enhance wider coverage,
reduce cost and risks associated with movement. Extension
agents and farmers need more training on effective usage
of SMS and phone calls for interaction on farm related
issues. Enforcement of existing telecommunication laws
could reduce network failure and also enhance effective
usage.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19739
Notes:
Pages 260-278 in Pilar Riano (ed.), Women in grassroots communication: furthering social change. Sage Publications, Inc., Thousand Oaks, California USA. 315 pages.
13 pages., via online journal., This study examined the feasibility of the use of mobile phones as an educational tool in agricultural extension services in the Guilan Province of Iran. A descriptive-survey methodology was employed on a sample population of 120 agricultural extension agents. Data were analyzed at descriptive and inferential levels using SPSS Statistics for Windows, Version 20 (IBM Corp., Armonk, NY, USA). The results of the factor analysis indicated that the application of mobile phones in extension activities was influenced by three factors: economic, skill, and infrastructure. These factors accounted for 52.3% of the variance. Moreover, the possibility for the development of mobile phones as an educational medium is impacted by social, financial-credit, information-communicational, psychological, and improper conditions factors that, in total, captured 70.4% of the variance.
12 pages., In sub-Saharan Africa (SSA), declining soil fertility is among the factors affecting optimal food production. Although a number of interventions have been implemented to improve soil fertility management (SFM) in SSA, their adoption especially among small scale farmers has been low. Although the literature provides considerable evidence of socio-economic factors which influence adoption, the subject of how communication influences adoption of SFM remains under-explored. This paper therefore reviewed studies on SFM communication in SSA. The objectives were to identify the current focus of studies on SFM communication, the current definitions of communication which informed such studies, and the type of SFM practices being communicated in the SSA region. Using specific search terms, articles were collected from various databases and content analysed. The review revealed five main themes as the focus of current studies on SFM. The study also revealed two main interpretations of communication which in turn influence the use of either diffusion or participatory communication strategies for SFM communication. The review also showed a focus on integrated soil fertility management (ISFM) messages in the SSA area. The study concludes that while each of the two communication strategies has their individual strengths, farmers prefer participatory strategies. This is because participatory strategies foster interaction and greater understanding; thereby, increasing the likelihood of farmer adoption of SFM practices in SSA. The review concludes by calling for further research on the use of participatory communication to engage farmers about various SFM practices in SSA.
5 pages., 2018 5th International Conference on Power and Energy Systems Engineering, CPESE 2018, 19–21 September 2018, Nagoya, Japan, via online journal., Agriculture plays an important in providing food security and sustainability for the people in any country. However, lack of funding and limited distribution channels to reach customers are frequent problems faced by farmers to meet the level of sustainability. Agriculture’s sustainability can be strengthened by allowing an innovation of services such as Financial Technology (FinTech), and digital marketplace. Digital marketplace with Fintech enabled might transform agriculture’s business process into more sustainable in term of funding and distribution. FinTech offers farmers convenient ways of getting sources of funding through crowdfunding and digital payment system. Thus, digital marketplace can act as a platform for FinTech to integrate the innovative financial solution into broader agriculture’s ecosystem. The study proposes a modelling digital marketplace with FinTech enabled especially crowdfunding and payment system in order to support agriculture’s sustainability. The model connects all actors (farmers, landowners, investors, and consumers) into a platform that can promote transparency, empowerment, resourcefulness, and public engagement in agriculture.
Anyaegbunam, Chike (author), Mefalopulos, Paolo (author), and Moetsahi, Titus (author)
Format:
Handbook
Publication Date:
2004
Published:
International: Food and Agriculture Organization of the United Nations, Rome, Italy.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29815
Notes:
Posted at ftp://ftp.fao.org/docrep/fao/008/y5793e, Second Edition. 160 pages., Handbook prepared for the SADC Centre of Communication for Development in collaboration with the Communication for Development Group, Extension, Education and Communication Service, Sustainable Development Department of FAO. Only the 13-page introduction is filed.
12 pages., via online journal., Development of extension and outreach that effectively engage farmers in climate
change adaptation and/or mitigation activities can be informed by an improved understanding of farmers’ perspectives on climate change and related impacts. This research employed
latent class analysis (LCA) to analyze data from a survey of 4,778 farmers from 11 US Corn
Belt states. The research focused on two related research questions: (1) to what degree do
farmers differ on key measures of beliefs about climate change, experience with extreme
weather, perceived risks to agriculture, efficacy, and level of support for public and private adaptive and mitigative action; and (2) are there potential areas of common ground
among farmers? Results indicate that farmers have highly heterogeneous perspectives, and
six distinct classes of farmers are identified. We label these as the following: the concerned
(14%), the uneasy (25%), the uncertain (25%), the unconcerned (13%), the confident (18%),
and the detached (5%). These groups of farmers differ primarily in terms of beliefs about
climate change, the degree to which they had experienced extreme weather, and risk perceptions. Despite substantial differences on these variables, areas of similarity were discerned
on variables measuring farmers’ (1) confidence that they will be able to deal with increases
in weather variability and (2) support for public and private efforts to help farmers adapt to
increased weather variability. These results can inform segmented approaches to outreach that
target subpopulations of farmers as well as broader engagement strategies that would reach
wider populations. Further, findings suggest that strategies with specific reference to climate
change might be most effective in engaging the subpopulations of farmers who believe that
climate change is occurring and a threat, but that use of less charged terms such as weather
variability would likely be more effective with a broader range of farmers. Outreach efforts
that (1) appeal to farmers’ problem solving capacity and (2) employ terms such as “weather
variability” instead of more charged terms such as “climate change” are more likely to be
effective with a wider farmer audience.
12 pages., via online journal., This study investigates the role of the different institutional actors involved in the development and implementation of land use policies in the Ethiopian Rift Valley. The work is based on interviews with key informants from different administrative levels and these results are compared to the relevant policy documents. While the constitution prescribes a participatory policy development process, our results show that in reality policies are made at the highest level and implemented in a top-down approach from the higher to the lower administrative levels. Moreover, the institutional network mainly consists of institutions that are hierarchically linked, while horizontal and diagonal relations are less common and less important. Consistently, higher level institutions are mostly involved in the development of land use policies, while the roles of lower level institutions are predominantly in the implementation thereof. This lack of participation by lower level institutions, in addition to a lack of capacity and absence of clear institutional mandates, hampers the effectiveness of land use policies. Our results also provide suggestions to improve the development, communication, and eventually the acceptability of land use policies towards sustainable land management.
Arnold, Abby (author) and Resolve, Inc., Washington, D.C.
Format:
Report
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21961
Notes:
Resolve No. 27. 4 pages., Describes a consensus-building process in Maryland that formed a unique partnership between oystermen, scientists and government officials for drafting an oyster recovery plan.
Arunrat, Noppol (author), Wang, Can (author), Pumijumnong, Nathsuda (author), Sereenonchai, Sukanya (author), Cai, Wenjia (author), and State Key Joint Laboratory of Environment Simulation and Pollution Control (SKLESPC), School of Environment, Tsinghua University, Beijing, China
Faculty of Environment and Resource Studies, Mahidol University, Nakhon Pathom, Thailand
Ministry of Education Key Laboratory for Earth System Modeling, Department of Earth System Science, Tsinghua University, Beijing, China
Institute of Communication Studies (ICS), Communication University of China, Dingfuzhuang East Street, Chaoyang District, Beijing, China
Format:
Journal article
Publication Date:
2017-02-01
Published:
Thailand: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08153
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08092
Notes:
John L. Woods Collection, RB #401 Development Training and Communication Planning, UNDP Asia and Pacific Programme, Bangkok, Thailand. 6 pages. English version.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09745
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/89. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Official Historian's Records 28 : 130
Austin, Lucinda L. (author / University of North Carolina at Chapel Hill), Schultz, MaryClaire (author / Elon University), and Gaither, Barbara Miller (author / Elon University)
Format:
Book chapter
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10898
Notes:
See also D10895., Pages 95-103 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14110
Notes:
First published in Africa Media Review, 1, 1987., Chapter 7 in Charles Okigbo (ed.), Development Communication Principles. African Council for Communication Education, Nairobi, Kenya. 365 pages.
James F. Evans Collection, Participation in rural development programs that organize members into local cooperative groups can alter the decision-making environment facing couples to reflect some of the negative consequences of childbearing. This study uses data from Nepal, collected through a combination of ethnographic and survey methods, to test the effects of participation in such a development program on fertility behavior. Results demonstrate that program participants are much more likely to use contraceptives to limit their fertility than are non-participants. The study provides empirical support for theories linking this type of institutional change to fertility and indicates a policy option that can allow some negative consequences of childbearing to affect couples' fertility decisions. (author)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19056
Notes:
Pages 120-152 in Rajab Ali Memon, managing author, and Elena Bashir, editor, Extension methods. National Book Foundation, Islamabad, Pakistan. 378 pages.
14 pages., via online journal., Parks and protected areas can be ideal settings for climate change communication since many visitors have an affinity for natural and cultural settings, and an interest in resource protection. However, climate-based education efforts in the Midwestern United States may need a slightly different approach since this region lacks obvious indicators, such as sea level rise and melting glaciers. Interpretation, an informal communication process designed to transmit scientific information to visitors in leisure-based settings, could be a useful strategy for engaging visitors in climate change discussions. Few studies have assessed perceptions of interpreters on this topic, much less, their willingness to communicate such information. To address this issue, a mixed methods approach (surveys, interviews, photovoice) was used to examine interpreters’ perceptions of climate change and its impacts in Missouri State Park and Historic Sites. Although nearly 70% of interpreters were either alarmed or concerned about climate change, many of them were unsure about its causation. Interpreters report observing impacts such as flooding, earlier plant blooming, high temperatures, extreme weather, and invasive species, but were uncertain about attributing these impacts to climate change. Interpreters did not believe that visitors would be responsive to climate-based education per se but thought the topic could be addressed in pre-existing programs and activities. Rather than discussing complex science with visitors, interpreters felt more comfortable with conveying the significance of resources at their sites. Implications from this study include acknowledging multiple viewpoints, framing strategic messages, and developing place-based educational materials.
16 pages., Article # 6FEA3, via online journal., We examined how the Twin Ports Climate Conversations (TPCC), a community-based climate communication project, is influencing local climate awareness and response. A survey of TPCC participants and subsequent roundtable discussion event were used to explore program impacts, outcomes, and future directions. Results showed that the TPCC project has been effective at increasing awareness and facilitating contacts and may be leading to actions that range from information sharing to personal behavioral changes. Future directions include engaging new audiences and promoting more on-the-ground climate action. TPCC can serve as a model to help other communities start cross-sectoral climate conversations.
15 pages., via online journal., Water quality monitoring programs (WQMPs) must be based on monitoring objectives originating from the real knowledge needs of all stakeholders in a watershed and users of the resource. This paper proposes a participative approach to elicit knowledge needs and preferred modes of communication from citizens and representatives of organized stakeholders (ROS) on water quality and quantity issues. The participative approach includes six steps and is adaptable and transferable to different types of watersheds. These steps are: (1) perform a stakeholder analysis; (2) conduct an adaptable survey accompanied by a user-friendly public participation geographical information system (PPGIS); (3) hold workshops to meet with ROS to inform them of the results of the survey and PPGIS; discuss attainment of past monitoring objectives; exchange views on new knowledge needs and concerns on water quality and quantity; (4) meet with citizens to obtain the same type of input (as from ROS); (5) analyze the data and information collected to identify new knowledge needs and modes of communication and (6) identify, in collaboration with the individuals in charge of the WQMPs, the short-, medium- and long-term monitoring objectives and communication strategies to be pursued. The participative approach was tested on two distinct watersheds in the province of Quebec, Canada. It resulted in a series of optimization objectives of the existing WQMPs, new monitoring objectives and recommendations regarding communication strategies of the WQMPs' results. The results of this study show that the proposed methodology is appreciated by all parties and that the outcomes and monitoring objectives are acceptable. We also conclude that successful integrated watershed management is a question of scale, and that every aspect of integrated watershed management needs to be adapted to the surface watershed, the groundwater watershed (aquifers) and the human catchment area.
13 pages, Online via UI Library electronic subscription, Described the mutually perceived influence of bankers and insurers on their agricultural clients' decision-making regarding health and safety. Authors concluded that insurers and bankers may prove both positive and negative, as farmers may be skeptical about the intention of the incentives, making messaging critical.
Berghorn, Claudia (author), Berghorn, Hans-Heinrich (author), and International research project of the regional Farmers' Union, Westfaelisch-Lippischer Landwirtschaftsverband (WLV) with the support of the German and European Farmers' Unions (DBV/COPA).
Format:
Research report
Language:
German
Publication Date:
2013
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02697
Notes:
78 pages., Report of research by the authors in Great Britain, the Republic of Ireland and the United States of America, August-December 2012.
Bessette, Guy (author) and Rajasunderam, C.V. (author)
Format:
Book
Publication Date:
1996
Published:
USA: Canadian-based International Development Research Centre
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21666
Notes:
138 p., This publication represents a milestone in the formulation of a viable development communication program within the International Development Research Centre (IDRC). More than 2 years ago, it was realized that a critical link was missing in the information chain that formed the basis of the Centre's information sciences and systems program. There is demonstrable evidence that for over twenty years the Centre has invested in an effective program in the processing, manipulation, and dissemination of information in support of the development process. What was equally evident was the absence of a dedicated program related to the "communication" processes. There was an absence of research initiatives that examined how information was being received, acted upon, assessed by the various target groups, and perhaps most importantly, how this assessment was communicated back to those who were responsible for the original messages. Without this critical link in the information chain, there could be no real success in furthering the development process. Thus, 2 years ago, a subprogram within the information sciences and systems program was created. This development communication program took the name of "CIME" to reflect the interrelations between Communication at the grassroots level, the exchange of Information, two-way Media, and nonformal Education. This publication presents the conceptual framework which led to the articulation of the CIME program, and explains in detail how it was formulated, with references to the conclusions of a regional meeting of Central and West African nongovernmental organizations (NGOs) held in Burkina Faso, in November 1994. It also contains the conclusions of another meeting in Canada, in February 1995, organized to discuss various aspects of the program with Canadian experts in development communication and representatives of African NGOs taking part in the program in West Africa. Another interesting dimension of this publication is that there is something for everyone interested in development communication. There are valuable inputs on the use of participatory communication for nonformal education, and on the specific needs of women and young girls and the role they can play as communicators within their community. [Publishers abstract]
Blake, Valerie (author), Evans, James F. (author), and Evans: Head, Office of Agricultural Communications and Education, University of Illinois, Urbana, IL; Blake: Librarian, Muresk Library, Muresk Institute of Agriculture, Northam, Western Australia, Australia
Format:
Bibliography
Publication Date:
1992
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06319
Notes:
James F. Evans Collection, Northam, Western Australia, Australia : Muresk Library, Muresk Institute of Agriculture, [1992]. 120 p.
Blesch, Carl (author / Public Relations Manager, AT&T Bell Laboratories)
Format:
Conference paper
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08181
Notes:
Theodore Hutchcroft Collection, In: Proceedings of the Agricultural Communications Section Southern Association of Agricultural Scientists, Little Rock, AR, February 3-7, 1990. Little Rock, AR: Southern Association of Agricultural Scientists, 1990. p. 1-10.
Blitstein, Jonathan L. (author), Evans, W. Douglas (author), and Driscoll, David L. (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01362
Notes:
Pages 25-41 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Bolluyt, Karen (author), Judson, David (author), and Bolluyt: Agricultural Information Service, Iowa State University; Judson: Gannet News Service
Format:
Conference paper
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07632
Notes:
biotechnology, James F. Evans Collection, In: Macdonald, June F., ed. Agricultural biotechnology: a public conversation about risk. Ithaca, NY: National Agricultural Biotechnology Council, 1993. p. 39-43
Bosch, Ann (author), Herman, Marilyn (author), Krinke, U. Beate (author), Reicks, Marla (author), and Minnesota Extension Service, University of Minnesota, St. Paul, MN
Format:
Journal article
Publication Date:
1994-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07375
Bosserman, Steve (author), Leonard, Ron (author), and Bosserman: Bosserman and Associates, Chicago, IL; Leonard: John Deere Product Engineering Center, Waterloo, IA
Format:
Journal article
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07575
Bouare, Dasse' (author), Bowen, Blannie E. (author), and Bouare: Agricultural Extension Agent, Republic of Mali, West Africa; Bowen: Rumberger Professor of Agriculture, Department of Agricultural and Extension Education, Pennsylvania State University, University Park, PA
Format:
Journal article
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04137
Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University
Mississippi State University
Format:
Journal article
Publication Date:
2018
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
13 pages., Article #:v58-1a2, via online journal., According to the 2018 Intergovernmental Panel on Climate Change, without urgent global changes, climate catastrophe caused by warming of greater than 1.5°C will occur by 2030, endangering the planet's capacity to sustain human populations and livelihoods. The National Network for Sustainable Living Education administered a national survey in January 2017 to assess how well-positioned Extension is to address sustainability in the communities the organization serves. Educators from 40 states responded, and 1,395 usable surveys were received. Survey results will help Extension employees discover opportunities for innovation and relevancy in their programming.
Breuning, Thomas H. (author), Carey, Harry A., Jr. (author), and Agricultural and Extension Education, Penn State University, University Park, PA
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07846
Notes:
James F. Evans Collection, Mimeographed, 1994. 5 p. Paper presented at the International Agricultural Communicators in Education Conference, Moscow, ID/Pullman, WA, July 16-20, 1994.
2 pages., Findings suggest that the rural farm marketplace can be a reliable communication link between scattered farm villages and district headquarters.
13 pages, via online journal, In recent years there has been a great deal of interest in farming systems research (FSR) as a means of getting formal research and extension systems to work with and respond to the needs of resource-poor farmers. However, the results of many FSR programmes have been disappointing. This paper reviews a number of ‘successful’ FSR activities and argues that the development and use of research approaches and methods cannot be separated from the political, economic and institutional context in which they were developed and used. A closer examination of some of the new FSR methods shows that an understanding of the specific context in which these activities were developed and used is essential to understanding the potential relevance of the methods/approaches to other circumstances. A lack of an historical perspective concerning the source and advocacy of new FSR approaches and methods is one of the reasons why many FSR programmes in the past have given rise to disappointing results.
Briscoe, Charles Buford (author / Winrock International, Arlington, VA)
Format:
Conference paper
Publication Date:
1990
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06019
Notes:
In: Haugen, Christine; Medema, Lee; and Lantican, Celso B., eds. Multipurpose tree species research for small farms : strategies and methods : proceedings of an international conference held November 20-23, 1989 in Jakarta, Indonesia. Arlington, VA : Winrock International Institute for Agricultural Development, 1990. p. 173-174
21 pages., via online journal., This article offers a critical rhetorical ecofeminist analysis of the Meatless Monday campaign, a U.S.-based meat reduction initiative focused on public health and the environment. By examining the campaign's online discourse, the study sheds light on vegetarian advocacy defined by an apolitical small-steps strategy and identifies constraints on the campaign's significant empowerment potential. Extending past scholarship on how some vegetarian discourses resist and reproduce meat-eating culture's hegemonic norms of gender, race/ethnicity, class, and human–nonhuman relations, I develop and demonstrate what I call the critique of neoliberal backgrounding as an intersectional ecofeminist heuristic. I conclude that the campaign should address the meaningful consequences that its affirmation of neoliberalism has for its targeted areas of concern and for interconnected societal problems.
Broadhead, Dean (author), Opperman, Mike (author), Mayfield, Laura (author), Berg, Nolan (author), Nickerson, Greg (author), Johnson, Phil (author), Monroe, Mark (author), Kovac, F. Peter (author), Barr, Steve (author), and Quarry, Alan (author)
Format:
Journal article
Publication Date:
2008-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27748
Browning, Ned (author), Knecht, Tom (author), Ashman, Meg (author), and Jasa, Lisa (author)
Format:
Paper
Publication Date:
2005-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22574
Notes:
Power Point presentation at the conference of Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas. 11 pages., Part of a panel discussion, this part featuring publishing processes and perspectives at Mississippi State University.
Bruns, Catherine J. (author / James Madison University)
Format:
Book chapter
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10901
Notes:
See also D10895., Pages 171-178 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Author examines the actions, accountability and ethical stance of government agencies in communicating environment risk to citizens in Flint, Michigan.
