Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11768
Notes:
Report from Agri-Pulse received online via AgriMarketing Weekly. 6 pages., Report of a letter to Capitol Hill and the White House from a new American Connection Project Broadband Coalition calling for a "robust federal investment in broadband internet connectivity." Letter (attached) signed by 40 ag, tech, and healthcare groups.
Anderson, H. Calvert (author / Inter-American Popular Information Program, American International Association), Vieira, Phil (author / Farm broadcaster, West Indies), Appiah, Ofosu (author / Radio Ghana), and Jain, G.P. (author / Sevagram, Delhi, India)
Format:
Panel report
Publication Date:
1967-06
Published:
International: First International Congress of Farm Writers.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: D10794
Notes:
Item located in Document 10786. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 78-86 in J.S. Cram (ed.), Proceedings of the first International Congress of Farm Writers at Macdonald College, Quebec, Canada, June 18-21, 1967. 112 pages.
Bauske, Ellen M. (author), Bachman, Gary R. (author), Bradley, Lucy (author), Jeannette, Karen (author), O’Connor, Alison Stoven (author), and Bennett, Pamela J. (author)
Format:
Journal article
Publication Date:
2014-06
Published:
USA: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13261
4 pages, Communication is a critical issue for consumer horticulture specialists and extension agents. They must communicate effectively with the public interested in gardening, with Extension Master Gardener (EMG) volunteers and with other scientists. A workshop was held at the Annual Conference of the American Society for Horticultural Science on 22 July 2013 in Palm Desert, CA, with the intent of sharing tips and techniques that facilitated consumer horticulture and EMG programming. Presentations focused on communication. One program leader reported on the North Carolina Master Gardener web site, which integrates an online volunteer management system (VMS) with widely available web tools to create one-stop shopping for people who want to volunteer, get help from volunteers, or support volunteers at both the county and state level. Another program used the state VMS to house videos providing continuing education (CE) training required for EMG volunteers. This training is available 24 hours per day and 7 days per week. Agents created the videos by recording live presentations with widely available, screen capture software and a microphone. Features that make the social media site Pinterest a strong tool for gathering together focused programming resources and professional collaboration were outlined. Finally, the use of a compact, subirrigated gardening system that uses peat-based potting mix was suggested as a means to simplify communication with new urban gardeners and address their unique gardening issues.
7 Pages, Despite the outreach-building benefits of social media for Extension, it is time for Extension professionals to find new innovative ways to reach out that do not involve social media. An increasing body of research has demonstrated the harms social media use imparts on the health and well-being of those in our communities. Our future use of social media as a primary method of outreach may perpetuate these harms, requiring our best efforts to develop new methods of outreach that do not negatively affect those we serve.
USA: Federal Communications Commission, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11767
Notes:
Full FCC report at http://wireless.fcc.gov/outreach/ruralbroadband, Via online from publisher. 2 pages., "Report to Congress important building block for national broadband plan"
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11769
Notes:
Online from BroadbandNow, a registered trademark of Centerfield BBN LLC. 3 pages., Whereas the FCC reports that broadband is unavailable to 21.3 million Americans, BroadbandNow Research analyzed FCC Form 477 data and estimated that 42 million Americans do not have the ability to purchase broadband internet. This is an additional 6.5 percent of Americans beyond FCC estimates.
Online from the periodical. 2 pages., Reports marketing communications and leadership perspectives of Jeff Cady, the Produce Market Guide "Produce Retailer of the Year."
Delmar Hatesohl Collection, Editorial about a decision by the National Cattlemen's Association to reject an offer for "equal time" on a Richard Simmons television show following a previous guest's criticism of beef in the diet.
20 pages., via online journal, Continued concern for animal welfare may be alleviated when welfare would be monitored on farms. Monitoring can be characterized as an information system where various stakeholders periodically exchange relevant information. Stakeholders include producers, consumers, retailers, the government, scientists, and others. Valuating animal welfare in the animal-product market chain is regarded as a key challenge to further improve the welfare of farm animals and information on the welfare of animals must, therefore, be assessed objectively, for instance, through monitoring. Interviews with Dutch stakeholder representatives were conducted to identify their perceptions about the monitoring of animal welfare. Stakeholder perceptions were characterized in relation to the specific perspectives of each stakeholder. While producers tend to perceive welfare from a production point of view, consumers will use visual images derived from traditional farming and from the animals’ natural environments. Scientists’ perceptions of animal welfare are affected by the need to measure welfare with quantifiable parameters. Retailers and governments (policy makers) have views of welfare that are derived from their relationships with producers, consumers, non-governmental organizations (NGOs), and scientists. All interviewed stakeholder representatives stated that animal welfare is important. They varied in the extent to which they weighted economic considerations relative to concern for the animals’ welfare. Many stakeholders emphasized the importance of communication in making a monitoring system work. Overall, the perspectives for the development of a sustainable monitoring system that substantially improves farm animal welfare were assessed as being poor in the short term. However, a reliable system could be initiated under certain conditions, such as integrated chains and with influential and motivated stakeholders. A scheme is described with attention points for the development of sustainable monitoring systems for farm animal welfare in the long term.
Neu, Frank R. (author / Director, American Dairy Association, Chicago) and Director, American Dairy Association, Chicago
Format:
Speech
Publication Date:
1966
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 33 Document Number: B03547
Notes:
Mimeographed, 1966. 12 p. Comments by the author at the Farm Press, Radio, and TV Conference; 1966 February 25; University of Missouri, Columbia, MO, A classic, research-based analysis of public perceptions of, and relationships with, agriculture.
Read, Hadley (author / Head, Agricultural Communications, University of Illinois)
Format:
Proposal
Publication Date:
1971-09-14
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11130
Notes:
2 pages., From the "India Institute for Rural Communication Development" file in the international collection of the Agricultural Communications Program, University of Illinois., Proposal for establishing a permanent facility for providing formal and nonformal education in rural communications for professional communication specialists and for university instructors of rural communications.
