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2. Collegiate millennials' perceptions of locally produced beef
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oesterreicher, Shelby (author), Lundy, Lisa K. (author), Rumble, Joy (author), Telg, Ricky W. (author), and University of Florida The Ohio State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10157
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 15 pages, via online journal article, Millennial consumers are stepping into important roles as decision makers and consumers. A knowledge and communication gap exists between cattle producers and consumers this knowledge seeking generation. This study focused on collegiate millennials' perceptions of locally produced beef. The research design was qualitative in nature using focus groups. Participants associated the beef industry and beef products with the environment, management practices, treatment of animals, human health concerns, retail, experience with the beef industry, experience with beef, and transparency. Results of this study showed participants had minimal knowledge of the industry and relatively negative perceptions of the industry and beef products. Participants were skeptical of communication materials promotion beef and expressed particular distrust toward video messages. Participants revealed a knowledge and communication gap between producers and consumers
3. Communication Gap in Development: Case Studies of T&V Projects in South India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Melkote, Srinivas R. (author) and Vallath, C. (author)
- Format:
- Book
- Publication Date:
- 1992
- Published:
- India: Rawat Publications, Jaipur, India.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D04651
- Notes:
- Includes Preface, Table of Contents, Introduction
4. Influence of information literacy skills in accessing agricultural information: with special reference to paddy farmers of Ampara district, Sri Lanka
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mashroofa, Mohamed Majeed (author) and Wathmanel Senevirathne (author)
- Format:
- Conference paper
- Publication Date:
- 2014
- Published:
- International Federation of Library Associations and Institutions, The Hague, Netherlands.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10847
- Notes:
- 17 pages., via depository, IFLA Library., Access to information plays crucial role in getting best agricultural products with some other factors such as soil, weather, biochemical products and their application. Several types of information are required by farmers of Sri Lanka for agricultural activities. This study focuses on the relationship of information literacy and the enhanced access to agricultural productivity. Therefore, this research aims to determine the information literacy level of paddy farmers of Ampara district in Sri Lanka in accessing agricultural information and explores how much this support the enhanced agricultural productivity. Stratified random sampling technique was used to select sample paddy farmers of Ampara district. 57 farmers were selected as the sample from all nineteen D.S. divisions of Ampara as three from each division. Survey method was used to collect data for this study. Questionnaire and Interview were used as research instruments. District Officer of Agriculture was interviewed and farmers were administered with questionnaires. Result was analyzed mainly quantitatively by using SPSS and Mini Tab. Qualitative analysis is also carried out. This study resulted that majority respondents preferred verbal communication, print sources and the use of computer and internet is reported poor. Communication gap, poor communication services, lack of libraries, lack of information literacy skills, poor infra structure and inadequate extension services might have caused poor access to information. Department of Agriculture under Central government and Agrarian Services Board under provincial ministry serve to these farmers as much as possible to provide information. However the information received by farmers indicated that it is not to the expected level. Therefore, it is concluded that government and local authorities should develop the existing services, information and communication systems to facilitate the farmers to access relevant information on time in order to gain best agricultural productivity. Though the perception of farmers indicates that they are information literate, facts and information related to format, mode and sources they preferred shows that these farmers are not much skilled on information literacy. This study recommends educating the farmers on access to information. Information Literacy should be taught to the farmers from the grass root level.
5. Soil art: Bridging the communication gap
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Toland, Alexandra R. (author), Wessolek, Gerd (author), and Institute for Ecology, Dept. of Soil Protection, Technical University of Berlin, Berlin, Germany.
- Format:
- Conference paper
- Publication Date:
- 2010-08
- Published:
- Austria: International Union of Soil Sciences (IUSS), c/o Institut fur Bodenforschung, Universitat fur Bodenkultur; Wien; Austria
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08056
- Journal Title Details:
- pp. 8-12
- Notes:
- Proceedings of the 19th World Congress of Soil Science: Soil solutions for a changing world, Brisbane, Australia, 1-6 August 2010. Symposium 4.5.2 Soil and human culture
6. Stakeholders' mental models of soil food value chain in the Everglades
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Friedrichsen, Claire N. (author), Daroub, Samira H. (author), Monroe, Martha C. (author), Stepp, John R. (author), and Gerber, Stefan (author)
- Format:
- Online journal article
- Publication Date:
- unknown
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10497
- Journal Title:
- Geoderma
- Journal Title Details:
- 343: 166-175
- Notes:
- 10 pages., via online journal., Peri-urban environments, where agriculture and urbanization interact, pose unique challenges for soil management. In Miami-Dade County, Florida USA, this interaction is especially important; a population of 2.7 million lives in an urban county with only 6% of the area zoned agriculture. Miami-Dade County is a major producer of tropical fruit and winter vegetables for the U.S., and is located within the Everglades ecosystem. Relatively little information is known about research and extension within peri-urban environments concerning soil health and management. Ethnopedological work has contributed to ethno-scientific knowledge by bridging the communication gap between scientists and locals concerning soil taxonomies, soil health, and soil fertility management. This study explores mental models of farmers and experts, examining the communication gap concerning soil health and food security. Semi-structured interviews were used to collect data from farmers (n = 19) and experts (n = 13). All stakeholders perceived pressures from urbanization as the main barrier to farmers' ability to continue to produce food, maintain their soil health, and contribute to national food security. The mental models of farmers reveal their ability to continue farming depends on their ability to construct and sustain a system—the soil food value chain. In this system, the farmer generates farm capital from a combination of high quality products, lower quality produce, and culls. This farm capital includes value-added products or soil amendments. However, experts did not perceive their responsibility to include maintaining a system, rather, only improving production. Experts' research and extension focused on improving product quality, increasing yield, decreasing cost of production, and minimizing the environmental impact of production. The mental models of farmers suggest research and extension related to building and maintaining the entire soil food value chain would increase the likelihood the farmers would better care for their soil and be profitable. This research contributes to the literature by recognizing the importance of examining the barriers to soil communication between stakeholders, as well as the importance to include examining soil within the larger food system.
7. Unleashing youth potentials in developing the agricultural sector
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Man, Norsida (author) and Department of Agribusiness and Information System, Faculty of Agriculture, Universiti Putra Malaysia, 43400 Serdang, Selangor, Malaysia
- Format:
- Journal article
- Publication Date:
- 2012
- Published:
- Malaysia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08180
- Journal Title:
- Pertanika Journal of Social Science and Humanities
- Journal Title Details:
- 20 (1): 93-106
8. User interfaces for communication bridges across the digital divide
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Blake, Edwin H. (author) and Tucker, William D. (author)
- Format:
- Journal article
- Publication Date:
- 2006-03
- Published:
- USA: Springer-Verlag
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27462
- Journal Title:
- AI and Society
- Journal Title Details:
- Vol. 20, No. 2, pp. 232-242