Murphrey, Theresa Pesl (author), Rutherford, Tracy A. (author), Doerfert, David L. (author), Edgar, Leslie D. (author), Edgar, Don W. (author), and Leggette, Holli (author)
Format:
Journal article
Publication Date:
2013
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01931
Berghorn, Claudia (author), Berghorn, Hans-Heinrich (author), and International research project of the regional Farmers' Union, Westfaelisch-Lippischer Landwirtschaftsverband (WLV) with the support of the German and European Farmers' Unions (DBV/COPA).
Format:
Research report
Language:
German
Publication Date:
2013
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02697
Notes:
78 pages., Report of research by the authors in Great Britain, the Republic of Ireland and the United States of America, August-December 2012.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06527
Notes:
Comments at the occasion of the Distinguished Service Award from the American Agricultural Editors' Association at the AAEA annual conference, Albuquerque, New Mexico, August 7, 2012. 3 pages.
Hall, Michelle (author) and College of Agriculture and Natural Resources (CAFNR), University of Missouri, Columbia.
Format:
Presentation
Publication Date:
2012-08-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00716
Notes:
PowerPoint presentation via online. 9 pages., Photos and other images highlight people and activities involved in the Science and Agricultural Journalism program at the University of Missouri during the past 90 years.
Via online. 2 pages., Features the development and progress of the Science and Agricultural Journalism program at the University of Missouri during the past 90 years.
Pennington, Kristin M. (author / University of Arkansas)
Format:
Master's thesis
Publication Date:
2012-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03575
Notes:
148 pages, Currently, a need exists for agricultural education programs to being introducing new curriculum which will help meet the current and future needs of the agricultural industry. In 2010, the University of Arkansas Agricultural and Extension Education Department received grant funding for the development of curriculum relating directly to visual communications technology and its role in agricultural communications. Curriculum was developed and teachers across the state were asked to participate in implementing the program. The primary purpose of this study was to evaluate the knowledge levels of students prior to being taught agricultural communications curriculum was taught, and again after students participated in a day-long experiential learning activity utilizing the skills taught throughout the curriculum; students' perceptions were also assessed. Additionally, a content analysis was completed to assess the ability of students to apply skills learned in the curriculum. Eleven schools participated in the study. A significant difference was seen in test scores for each curriculum (photography, writing, and videography) unit. Overall, students had a positive perceptions of the curriculum and the experiential learning activity. Also, the content analysis showed that students were able to apply skills taught via the curriculum and successfully conveyed stories and messages by producing short promotional videos about agriculture. The study found that the curriculum was successful in increasing student knowledge of visual communications as it relates to agricultural communications.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06528
Notes:
Panel presentation at "Food and Agricultural Communications: The next frontier." Symposium sponsored by the Agricultural Communications Program,offered jointly by the College of Media and College of Agricultural, Consumer and Environmental Sciences, University of Illinois, in Champaign, Illinois, February 17, 2012. 4 pages.
Miller, Jefferson D. (author), Hundley, Chase T. (author), Rhodes, Traci N. (author), and Jogan, Kathleen (author)
Format:
Paper
Publication Date:
2012-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01499
Notes:
Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Birmingham, Alabama, February 5-6, 2012. 17 pages.
Edgar, Leslie D. (author), Edgar, Don W. (author), Cox, Casandra (author), Pennington, Kristin M. (author), and Bills-Hunt, Beth Ann (author)
Format:
Paper
Publication Date:
2012-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01501
Notes:
Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Birmingham, Alabama, February 5-6, 2012. 21 pages.
"...public relations practitioners are not clear about their potential contribution to organizational value and success, and may be prone to be exploited by the 'real' spin doctors - managers with little or no ethical conscience."
International: Sage Publications India Pvt Ltd, New Delhi.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05712
Notes:
258 pages., "The developing world is littered with bodies of abandoned or dead development initiatives...Development dies on the very day that external and internal experts, without an understanding of the local setting, come in with their fancy ideas about implementing strategies and initiatives that do not build on local knowledge and strengths."
Pages 30-31 in Ag and Food Employer Guide for Students and Professionals from AGCareers.com. Special supplement to September 2011 issue of Agri Marketing magazine. 40 pages.
13 pages, via online journal, This study tested whether message tailoring of recipes and food-use tips for low-income households is superior to providing a generic version of the material. The field experiment was conducted in the busy conditions found at community food pantries, and included 10 food distributions at each of six sites. We analyzed the consumption of fresh vegetables 6 days following distributions, and retention of print materials 6 weeks later. Self-determination and reactance theories guided the development of tailoring in an indigenous fashion, allowing each pantry client to choose recipes and food tips thought personally useful. This contrasted against paternalistic tailoring, common in health communication, where a motivational theory is used to regulate the health messages given to recipients. Results demonstrated benefits of tailoring over both generic and control conditions and uncovered the degree of tailoring that produced the largest effects. As suggested by construal level theory, the intervention addressed recipients' immediate and concrete decisions about healthy eating, instead of distant or abstract goals like prevention of illnesses. We documented per-client costs of tailored information. Results also suggested that benefits from social capital at sites offering a health outreach may exceed the impact of message tailoring on outcomes of interest.
Telg, Ricky (author), Doerfert, David (author), Starr, Douglas (author), Donnellan, LaRae (author), Morgan, Chris (author), and Dunsford, Deborah (author)
Format:
Report
Publication Date:
2011-04-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00584
Morgan, A. Christian (author) and Rucker, K. Jill (author)
Format:
Paper
Publication Date:
2011-02-01
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01525
Notes:
Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Corpus Christi,Texas, February 6-7, 2011. 25 pages.
Meyers, Courtney A. (author), Irlbeck, Erica (author), Fletcher, Kelsey (author), and Smith, Jade (author)
Format:
Paper
Publication Date:
2011-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01500
Notes:
Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Corpus Christi, Texas, February 6-7, 2011. 24 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37360
Notes:
See C37280 for original, Page 113 in Fred Myers, Running the gamut: writings of Fred Myers, journalist and 50-year members, American Agricultural Editors' Association. Fred Myers, publishers, Florence, Alabama. 125 pages.
Shalaby, M.Y. (author), Baig, M.B. (author), Al-Shaya (author), and Department of Agricultural Extension and Rural Sociology, King Saud University, P O Box 2460, Riyadh 11451, Kingdom of Saudi Arabia,
Format:
Journal article
Publication Date:
2010-12
Published:
Egypt
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08184
