Evans, Jim (author) and Agricultural Communications Program, University of Illinois, Urbana.
Format:
Commentary
Publication Date:
2007-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26056
Notes:
3 pages, Thoughts offered in response to that question from a professional agricultural journalist. Focus on key appeals, key audiences and some possible means.
Report based on data from a study among 3,757 students attending 18 institutions. Students who have chosen banking, dentistry, music and government service were found to be more conservative whereas the liberal attitudes were found among those planning on journalism, social work, law, and agriculture. The attitudes most favorable toward the college attended were found among students choosing such vocations as ministry, banking, teaching, and social service. The least favorable attitudes were indicated by the groups choosing aviation, agriculture, journalism, and music. It is possible that these unfavorable attitudes may be due in part to the inability of these 18 institutions to meet adequately the needs of students planning to enter aviation, agriculture, journalism, and music.
