Doerfert, David L. (author / Texas Tech University), Telg, Ricky (author / University of Flordia), Sitton, S. (author / Oklahoma State University), Dooley, Kim E. (author / Texas A & M), Irani, Tracy (author / University of Flordia), Layfield, Dale (author / Clemson College), Akers, Cindy (author / Texas Tech University), Haygood, Jacqui (author / Texas Tech), Wingenbach, Gary J. (author / Texas A & M), Cartmell, D. Dwayne II (author / Oklahoma State University), and Miller, Jeff (author / Arkansas)
Format:
Conference proceedings
Publication Date:
2004-06-24
Published:
USA: National agricultural communication summit Lake Tahoe, June 2004
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22135
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27734
Notes:
Available in CD and print formats., Abstracts of six papers presented to the Research Special Interest Group at the annual meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, in Traverse City, Michigan, June 10, 2008. 10 pages., Titles: Genetically modified crops in developing countries: a meta-analysis of mass media coverage, public knowledge and attitudes; Conversations with gatekeepers: an exploratory study of agricultural publication editors' decisions to publish risk coverage; Branding the land-grant university: agricultural producers' and community leaders' awareness of the tripartite mission; Student publication's' place in agricultural communication curriculum; A content analysis of food safety measures on television's Food Network; and Food tube: online coverage of food safety.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: C24767
Notes:
3 pages., Report of an ad hoc committee of agricultural communications faculty members, based on deliberations at the AAAE Southern Region Conference in Mobile, Alabama, February 1-4, 2003.
20 pages., Via online journal., Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related to human health had not been adequately investigated and that GM food may be riskier to consume compared to traditional food. The messages that most opposed the respondents’ views were that GM food was safe for consumption and that it caused cancer in humans. People whose views most aligned with the message that GM food caused cancer in humans had the largest latitude of rejection, likely due to their extreme attitude, confirmation bias, and ego-involvement. The largest percentage of respondents accepted messages that aligned with their position but expressed noncommitment to messages that opposed their views. This lack of rejection and indication of alignment with messages related to potential risk and uncertainty indicated Florida consumers were unsure about the effects of GM food. Communicators and educators should acknowledge these concerns when delivering information about GM food to enhance the effectiveness of communication with consumers.
Compact disk, plus introductory and discussant comments in print form
Publication Date:
2003-06-13
Published:
International: Research Special Interest Group of the International Association of Agricultural Communicators in Education (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C17949
Notes:
332 p., This proceeding contains 15 pages and discussant comments presented at the ACE conference in Kansas City, Missouri, June 13-16, 2003. Table of contents lists the papers, each of which is entered as a separate document in the ACDC collection.
