Raises eight questions for ACE members: " 1) Are we glorified clerks or are we scientists? 2) What are desirable forms of publication and information materials? Scientists are demanding longer bulletins. The public is calling for shorter. 3) What should be the professional training of men and women to become agricultural and home editors? One school suggests that all that is needed in our fields is a certain facility -- we are engaged in a science -- home scientists measure success by acceptance in AP and UP. 4) Is there opportunity for research in the field of farm and home editing? 5) What is to be the future of agriculture and what leadership will the college of agriculture, the experiment stations, and the USDA be called upon to give? Together with our institutions, we must begin long-time planning. 6) What place has and will the radio have in carrying to the people the results of research? 7) How shall we measure results in our field? 8) What are we going to do about it?"
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11133
Notes:
9 pages., From the file, "India - G.B. Pant University," in the international file of the Agricultural Communications Program, University of Illinois., Discussion emphasized that the nature of agricultural communication needs a flexible approach rather than the rigid procedures laid down for the program. Committee members emphasized need to focus on features of India culture and society, deliberately departing from "the Western-oriented communication technologies and a systematic attempt to use what is relevant in these to develop packages based on our own understanding of socio-cultural pattern of society." They offered a dozen other recommendations about approaches to this graduate program.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06515
Notes:
6 pages., Responses to questions for an oral history project sponsored by the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Amunugama, Sarath (author), Jayaweera, Neville (author), and Jayaweera: Director, Research and Planning, World Association for Christian Communication; Amunugama: Associate Secretary-General, Worldview International Foundation, Sri Lanka
Format:
Book
Publication Date:
1987
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: C03559
Notes:
Contains Table of Contents, Preface, and Introduction only; James F. Evans Collection, Singapore : The Asian Mass Communication, Research and Information Centre, 1987. 266 p.
