Gwin, P.H. (author), Lionberger, H.F. (author), and Professor, Department of Rural Sociology, University of Missouri, Columbia; Professor of Extension Education, University of Missouri, Columbia
Format:
Book
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01495
Notes:
Mason E. Miller Collection, Two copies, Danville, IL : Interstate printers & publishers, Inc., 1982. 265 p.
Collette, W. Arden (author), Easley, Gail (author), and Assistant Agricultural Economist, Cooperative Extension Service, University of Florida; Research Assistant, Food and Resource Economics Department, University of Florida
Format:
Journal article
Publication Date:
1978
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04912
Leagans, J. Paul (author), Singh, Raghubar (author), and Head, Department of Agricultural Extension, Jat Agricultural College, Baraut U.P., India; Chairman, Graduate Program Extension-Adult Education, Cornell University, Ithaca, NY
Format:
Report
Publication Date:
1967
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05492
Notes:
James F. Evans Collection, Ithaca, NY : Department of Education, Cornell University, 1967. 29 p. (Cornell International Agricultural Development Mimeograph 24)
18 pages., Via online journal., The study asserts that rural villages which have developed relatively complex communication systems have extensive local knowledge and practice systems. Using the knowledge and community-based perspective, the study departs from past works of development communication scholars, who have focused their attention mainly on the transfer of information. The study is concerned with how meaning is created and shared in rural communities through the use of communication. It looks at how small homogenous farming communities in Thailand – world’s number one rice exporter – utilize communication to improve rice crop production. It asks: what roles does communication play in the formation of collective definitions (perspectives) and the construction/management of local knowledge and practices on rice farming? To explore the plausibility of this paper’s assertion, ethnographies of two rice farming villages were conducted – Baan Sap Som Boon (irrigated) in Chainat province (Central Region) and Baan Hua Hae (rainfed) in Ubon Ratchathani province (Northeast Region). Data generation period was from October 2004 to July 2005. Research results indicate that Baan Sap Som Boon has both an extensive knowledge of rice farming methods and procedures and an elaborate community-based communication system. Baan Hua Hae, on the other hand, practices more traditional means of rice production and divides time with other livelihood activities. In both villages, communication plays a central role in improving crop production via facilitating the formation of collective definitions on rice farming, labor, economics and agriculture-related institutions.
