Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07142
Notes:
James F. Evans Collection, In: Report on ag communication research, Iowa State University. Prepared for NCR90 communication Research Meeting, October 25, 1989. Mimeograph. [p. 8-10]
Gonzalez, Hernando (author / Assistant Professor, Department of Agricultural Journalism, University of Wisconsin, Madison) and Assistant Professor, Department of Agricultural Journalism, University of Wisconsin, Madison
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03021
Musser, Wesley N. (author), Ortmann, Gerald F. (author), Patrick, George F. (author), and Purdue University; Pennsylvania State University; University of Natal, South Africa
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08047
Notes:
James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 91-105.
14 pages., via online journal, As online selling of products like living plants increases, it is increasingly important to understand how millennial-aged consumers perceive the purchasing experience. New-media technologies like social media, e-newsletters, and other forms of digital communication are easily adopted by millennial-aged consumers. One of these tools, 360-degree video, offers novel ways to preview products offered online and look inside local brick-and-mortar stores, which can be visited in person. Sales of horticultural goods online have been slow to be developed by industry veterans, creating ample opportunities available to new ventures. This qualitative study used a series of three focus groups to answer the research questions of RQ1: What challenges exist for garden centers attracting millennials? RQ2: What are millennials preferences for purchasing live plants online? RQ3: What aspects of digital online marketing influence millennials to make decisions? RQ4: What are millennials preferences for 360-degree video? Results of this study indicate 360-degree video is not the preferred avenue for marketing plants online to millennials, however, high-quality photos and video with educational content and the use of social media could be effective.
Das, K.K. (author), Das, M.M. (author), Das. R.K. (author), and Indian Agricultural Research Institute, Division of Agricultural Extension.; Indian Agricultural Research Institute, Division of Agricultural Extension.; Indian Agricultural Research Institute, Division of Agricultural Extension.
Format:
Journal article
Publication Date:
1980
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00637
